WEB Analytics / Data Analyst

• Jan 2023 - Present

Growth Hacking Manager (E-commerce B2C)

• Mar 2020 - Nov 2021

Grotwth Hacking Position of the Arab multinational 'NOON' at the Dubai headquarters, responsible for management the CRM/PPC/Social Advertising campaigns and Web Analytics for the company's B2C e-commerce, with the mission of supporting Noon in the United Arab Emirates with growth campaigns of digital sales oriented by data analysis. Working on the NOON, my role was: • Create the marketing vision and multi-channel marketing strategy for the products; • Test new marketing channels; • Create and optimise PPC campaigns; • Define marketing and channel expansion strategy, create a roadmap for key targets including key milestones/delivery dates; • Drive all top of the funnel activities (organic as well as paid) with a results-oriented approach; • Develop and implement a strong customer retention strategy and track its effectiveness; • Develop and implement a strong social media strategy and track its effectiveness; • Execute, test and optimize campaigns within multiple channels; • Monitor and analyse campaign results across channels to determine the effectiveness of strategies and tactics for improving key growth and sales metrics; • Ensure all content is optimised for search and user experience for all channels; • Provide timely and strategic insights on content performance (organic and paid) across all digital channels; • Create reports that show the impacts of marketing campaigns and user actions within the website & APP; • Provide insights from user actions & journey so that Stakeholders can perform A/B tests in order to reduce the costs per acquisition; • Manage the on-site and APP user's journey; • Creation of interactive dashboards, roadmaps, heatmaps and other models for data visualization and exploration; • Create Statistical models of data from warehouse & BigData for multirelational research; Show less

Growth Hacking Manager (Monetization of Streamings)

• Feb 2018 - Dec 2019

Growth Hacking Manager position at Sony Music of Brasil, responsible for managing and developing the growth in digital music campaigns through PPC Advertising from data analysis, focusing on monetization and renevue of Streamings; At this position, my role was: - Create and optimise PPC campaigns including high value budget management for ads within Spotify Ads and Google Ads; - Develop digital ad strategies for mobile devices; - Analyzing and reporting Return of Investment (ROI) results; - Promote and scale geotarget A/B tests from data analysis insights; - Create clear summaries of web projects that included: Goals, Objectives, KPI values, target persona and proposals with better rates of return on investment; - Create models of data visualization for campaign results performance; Show less