Itzel Aldama
Head Graphic Designer at Pure Skincare Cosmecéutica- Claim this Profile
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Experience
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Pure Skincare Cosmecéutica
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Spain
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Personal Care Product Manufacturing
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1 - 100 Employee
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Head Graphic Designer
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Apr 2021 - Present
As head of the design area in the company, one of my main missions is to devise, develop and maintain guidelines for our brand as well as the multiple brands we represent in the company, but above all, it is to transmit our essence to our clients and users. Being part of the digital eCommerce team and working closely with the marketing team is ideal for working on creative ideation and conceptualization for online and offline campaigns. Among my main tasks in the company are: • Principles of UX Design as analyze user experience issues to create design solutions that meet requirements • Research behaviours of our potential users to develop campaign ideas • Design and testing of relevant tools to help increase the user experience • Create, develop, and maintain brand guidelines for multiple brands • Design adverts, logos, brochures, flyers, posters, newsletters, web graphics and social media graphics • Use the Shopify platform to design, develop and maintain our websites • Creation of main templates for the email marketing of each brand (Klaviyo and Mailchimp platform) • Creation of design templates and guides for external partners Show less
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Puzzle Brands
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Bulgaria
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Retail Apparel and Fashion
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1 - 100 Employee
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Product Designer
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Nov 2019 - Mar 2022
• Responsible of creation usable and effective interaction and visual design solutions that work to achieve customers goals. • Creation of meaningful designs, from concept to execution aligned to brand guidelines. • Optimization of all the website content (desktop and mobile) based on optimal UX parameters (concept sketches, prototypes and wireframes). • Planning of digital communication strategies. • Creation of user flows and journeys. • Content management of the website and email marketing. • Work closely different projects with managers and marketing team. Show less
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Senior Digital Designer
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Nov 2018 - 2019
• Strategy and design of email flows and newsletters. • Online content for ads, social media campaigns, landings, banners, etc. • Logo design and branding guidelines creation. • Web front design. • Assistance in fashion photography strategy. • Strategy and design of email flows and newsletters. • Online content for ads, social media campaigns, landings, banners, etc. • Logo design and branding guidelines creation. • Web front design. • Assistance in fashion photography strategy.
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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SFDC Admin Support
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Feb 2018 - Sep 2018
• Support on the SFDC platform. • Processing changes and integration of all new users into SFDC. • Support on the SFDC platform. • Processing changes and integration of all new users into SFDC.
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Graphic Designer
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Jan 2017 - Dec 2017
• Brand Design Management. • Meet to clients to understand the concept of their projects. • Creation and consulting for online/offline advertising campaigns. • Promotional material creation. • Brand website management. • Product photography and retouching. • Brand Design Management. • Meet to clients to understand the concept of their projects. • Creation and consulting for online/offline advertising campaigns. • Promotional material creation. • Brand website management. • Product photography and retouching.
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Espacios IR Inmobiliaria
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Mexico
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Real Estate
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1 - 100 Employee
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Design Manager & Marketing
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Feb 2013 - Nov 2016
• Definition and Design of the corporate image. • Campaign creation and promotional design for all company projects. • Constant research and analysis of the target market. • Responsible of internal and external communication of the company. • Constant participation in the development of advertising strategies for projects. • Responsible of promoting our corporate culture. • Definition and Design of the corporate image. • Campaign creation and promotional design for all company projects. • Constant research and analysis of the target market. • Responsible of internal and external communication of the company. • Constant participation in the development of advertising strategies for projects. • Responsible of promoting our corporate culture.
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Graphic Design & Photography
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Jan 2015 - Jul 2016
Brand management, design of advertising material, creation of web campaigns, studio photography assistant and retouching, creation of content for social media. Brand management, design of advertising material, creation of web campaigns, studio photography assistant and retouching, creation of content for social media.
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Editorial Designer - Photographer
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2011 - Sep 2013
Partner creation of a social-cultural magazine in the city of Culiacán, Sinaloa. With the main objective of the search for social and cultural recognition in the community. Search of creative talents in the area, Creation of designs, reports, videos, and photography. Partner creation of a social-cultural magazine in the city of Culiacán, Sinaloa. With the main objective of the search for social and cultural recognition in the community. Search of creative talents in the area, Creation of designs, reports, videos, and photography.
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Digital Photography and Editing Assistant
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Apr 2010 - Nov 2010
In the year 2010 it is created in commemoration of the bicentenary and centenary of México "La Loteria Mexicana" with the important main figures of the independence and Mexican revolution. Project supported by the Mexican government. In the year 2010 it is created in commemoration of the bicentenary and centenary of México "La Loteria Mexicana" with the important main figures of the independence and Mexican revolution. Project supported by the Mexican government.
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Education
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Coderhouse
UX/UI Design -
Bau, Centro Universitario de Diseño
Project Design Management -
BrandHome
Diploma, Web Design -
Universidad Casa Blanca
L.D.G., Graphic Design