Experience

Alef Group

• United Arab Emirates
• Real Estate
• 100 - 200 Employee

• Chief Executive Officer

  • Jan 2014 - Present

  An experienced corporate professional with a proven ability in strategic planning and business development, Issa Ataya has a strong and successful background in the fields of retail management, hospitality, and luxury real estate development having managed large-scale enterprises with over 1,200 employees in both dedicated and mixed-used environments, across multiple markets. With a Master’s degree in Business Management from the University of Chicago Booth School of Business, Issa has built a reputation for growing successful businesses and achieving sustained financial performance even when market conditions are adverse. Since the commencement of Alef Group operations in 2014, Issa is responsible for setting and leading the company’s overall strategy and revenue growth initiatives. Along with a deep understanding of all aspects of business operations including budgeting, forecasting, sales and marketing, and customer relationship management, Issa brings robust organizational, analytical, and interpersonal skills that have proved invaluable in dealing with the Group’s suppliers, customers, and staff members. Prior to Alef Group, Issa Ataya presided over Dubai-based Dynamic Hospitality, where he was responsible for developing and launching three new brands in prime tourist locations in the UAE. During his tenure, Issa played a pivotal role in the opening of 45 branches in the UAE and the region and successfully concluded 10 franchising and licensing agreements which significantly enhanced Dynamic Hospitality’s regional footprint. Issa’s 15 years of experience is reflected in the scope and scale of his impressive success portfolio. His objective is to create Alef as a brand with a vision to grow in the Emirate of Sharjah and beyond. Issa aims at alleviating Alef’s vision in creating new premier lifestyle communities, destinations and experiences through investment and strategic joint ventures.