Israel Carazo Perez
Marketing Manager at XYZprinting- Claim this Profile
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Spanish Full professional proficiency
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English Full professional proficiency
Topline Score
Bio
Jack Shumski
Hello Israel, I'm glad we are going to Cal State Fullerton together. It is nice to be in the M353 class with you this summer semester. You have become a lot better student since the beginning of this short semester. I have seen you grown, your teamwork, hard work, and discipline. As well helping other people in the class has been inspiring. I'm glad we took this class together, and I can't wait to work with you in the future. Jack
Kevin Chhay
I worked with Israel in Marketing Information Technology in the Summer 2021 semester at CSUF. He helped greatly by leading in a team environment and developing ideas for us to present. Israel is a valuable asset to any team.
Jack Shumski
Hello Israel, I'm glad we are going to Cal State Fullerton together. It is nice to be in the M353 class with you this summer semester. You have become a lot better student since the beginning of this short semester. I have seen you grown, your teamwork, hard work, and discipline. As well helping other people in the class has been inspiring. I'm glad we took this class together, and I can't wait to work with you in the future. Jack
Kevin Chhay
I worked with Israel in Marketing Information Technology in the Summer 2021 semester at CSUF. He helped greatly by leading in a team environment and developing ideas for us to present. Israel is a valuable asset to any team.
Jack Shumski
Hello Israel, I'm glad we are going to Cal State Fullerton together. It is nice to be in the M353 class with you this summer semester. You have become a lot better student since the beginning of this short semester. I have seen you grown, your teamwork, hard work, and discipline. As well helping other people in the class has been inspiring. I'm glad we took this class together, and I can't wait to work with you in the future. Jack
Kevin Chhay
I worked with Israel in Marketing Information Technology in the Summer 2021 semester at CSUF. He helped greatly by leading in a team environment and developing ideas for us to present. Israel is a valuable asset to any team.
Jack Shumski
Hello Israel, I'm glad we are going to Cal State Fullerton together. It is nice to be in the M353 class with you this summer semester. You have become a lot better student since the beginning of this short semester. I have seen you grown, your teamwork, hard work, and discipline. As well helping other people in the class has been inspiring. I'm glad we took this class together, and I can't wait to work with you in the future. Jack
Kevin Chhay
I worked with Israel in Marketing Information Technology in the Summer 2021 semester at CSUF. He helped greatly by leading in a team environment and developing ideas for us to present. Israel is a valuable asset to any team.
Credentials
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Content Marketing: Newsletters
LinkedInJun, 2021- Nov, 2024 -
Employer Branding on LinkedIn
LinkedInJun, 2021- Nov, 2024 -
Mobile Marketing Foundations
LinkedInJun, 2021- Nov, 2024 -
Social Media Marketing: Managing Online Communities
LinkedInJun, 2021- Nov, 2024
Experience
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XYZprinting
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Taiwan
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Marketing Manager
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Apr 2020 - Present
As the Marketing Manager, I held a pivotal role in collaborating with prominent electronic retailers, including Best Buy US, Walmart, Best Buy Canada, Intcomex (covering Latin America), B&H Photo, and Michael's US. Serving as the primary point of contact for these retailers, I assumed responsibility for establishing and nurturing robust relationships with key personnel, which proved instrumental in driving business growth. In addition, a key aspect of my role involved creating and… Show more As the Marketing Manager, I held a pivotal role in collaborating with prominent electronic retailers, including Best Buy US, Walmart, Best Buy Canada, Intcomex (covering Latin America), B&H Photo, and Michael's US. Serving as the primary point of contact for these retailers, I assumed responsibility for establishing and nurturing robust relationships with key personnel, which proved instrumental in driving business growth. In addition, a key aspect of my role involved creating and copywriting the company's PowerPoint sales kits, effectively crafting compelling and persuasive messaging to support our sales efforts. I also played a crucial role in editing the content of our device's specification sheets, ensuring accuracy and consistency in product information. Through my contributions as the Marketing Manager, I successfully fostered strategic partnerships, developed impactful sales collateral, and maintained meticulous attention to detail in content editing. These efforts significantly enhanced our brand presence and facilitated fruitful collaborations with major electronic retailers.
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Social Media Director
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Apr 2020 - Present
As a seasoned professional in the field of marketing, I have successfully developed and implemented holistic social media strategies that harmonized with the overarching marketing goals of XYZ Printing. This encompassed meticulous identification of target audiences, strategic selection of suitable social media platforms, and establishment of objectives centered around bolstering brand visibility, driving engagement, and optimizing conversions. Moreover, I assumed responsibility for… Show more As a seasoned professional in the field of marketing, I have successfully developed and implemented holistic social media strategies that harmonized with the overarching marketing goals of XYZ Printing. This encompassed meticulous identification of target audiences, strategic selection of suitable social media platforms, and establishment of objectives centered around bolstering brand visibility, driving engagement, and optimizing conversions. Moreover, I assumed responsibility for curating and managing captivating content across various social media channels, encompassing compelling text, eye-catching images, engaging videos, and informative infographics. Additionally, I effectively managed a team of affiliate content creators while fostering collaborative partnerships with diverse brands to achieve impactful results. By spearheading these initiatives, I made significant contributions to enhancing the company's digital presence, fostering audience engagement, and driving brand growth.
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Education Sales Manager
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Apr 2022 - May 2023
In this role, I successfully developed and executed strategic sales initiatives that paved the way for impactful engagements with institutions and programs. By cultivating and nurturing strong relationships, I fostered collaborations that not only contributed to the advancement of 3D printing technology but also positioned our offerings as the preferred choice within the education sector. Our primary objective was to introduce and promote our state-of-the-art 3D printing machines to educational… Show more In this role, I successfully developed and executed strategic sales initiatives that paved the way for impactful engagements with institutions and programs. By cultivating and nurturing strong relationships, I fostered collaborations that not only contributed to the advancement of 3D printing technology but also positioned our offerings as the preferred choice within the education sector. Our primary objective was to introduce and promote our state-of-the-art 3D printing machines to educational institutions across the spectrum, ranging from K-12 schools to colleges and universities. Furthermore, I vigilantly monitored market trends and competitor activities, ensuring we maintained a competitive edge. By proactively gathering market intelligence, I provided valuable insights to the team and promptly adapted our sales strategies to capitalize on emerging opportunities. Regular sales reports were prepared under my guidance, offering comprehensive insights into our performance and facilitating informed decision-making.
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Self Employed
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United States
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700 & Above Employee
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Marketing/Content Specialist Manager - Consultant
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Jan 2017 - Present
As a digital marketing professional, I spearheaded the development and implementation of comprehensive digital marketing strategies for multiple companies. These strategies encompassed a diverse range of channels, including search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing, ensuring an integrated approach to maximize online visibility and drive impactful results. In addition, I assumed responsibility for creating and managing the companies' social… Show more As a digital marketing professional, I spearheaded the development and implementation of comprehensive digital marketing strategies for multiple companies. These strategies encompassed a diverse range of channels, including search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing, ensuring an integrated approach to maximize online visibility and drive impactful results. In addition, I assumed responsibility for creating and managing the companies' social media profiles across prominent platforms such as Facebook, Instagram, and Twitter. Through these channels, I curated engaging and compelling content, executed targeted advertising campaigns, and fostered positive community engagement to enhance brand awareness and customer loyalty. Furthermore, I played a pivotal role in facilitating effective communication with Spanish-speaking audiences. This involved translating and communicating all company materials, including specification sheets, webpage content, product information, and PowerPoint sales kits, to ensure seamless and impactful communication with Spanish-speaking clientele. Throughout my career, I had the privilege of working closely with reputable companies such as New Century Realtors, BoostFix, CoolerMaster, and Shennona, delivering exceptional results and driving their digital marketing success. Show less As a digital marketing professional, I spearheaded the development and implementation of comprehensive digital marketing strategies for multiple companies. These strategies encompassed a diverse range of channels, including search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing, ensuring an integrated approach to maximize online visibility and drive impactful results. In addition, I assumed responsibility for creating and managing the companies' social… Show more As a digital marketing professional, I spearheaded the development and implementation of comprehensive digital marketing strategies for multiple companies. These strategies encompassed a diverse range of channels, including search engine optimization (SEO), pay-per-click advertising (PPC), and email marketing, ensuring an integrated approach to maximize online visibility and drive impactful results. In addition, I assumed responsibility for creating and managing the companies' social media profiles across prominent platforms such as Facebook, Instagram, and Twitter. Through these channels, I curated engaging and compelling content, executed targeted advertising campaigns, and fostered positive community engagement to enhance brand awareness and customer loyalty. Furthermore, I played a pivotal role in facilitating effective communication with Spanish-speaking audiences. This involved translating and communicating all company materials, including specification sheets, webpage content, product information, and PowerPoint sales kits, to ensure seamless and impactful communication with Spanish-speaking clientele. Throughout my career, I had the privilege of working closely with reputable companies such as New Century Realtors, BoostFix, CoolerMaster, and Shennona, delivering exceptional results and driving their digital marketing success. Show less
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Cal State Fullerton, College of Business and Economics
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United States
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Higher Education
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1 - 100 Employee
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Brand Ambassador - Gaming
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Jun 2019 - Jun 2021
With a profound passion for gaming and a steadfast commitment to the Gaming Club's mission, I served as an inspiring advocate, wholeheartedly embodying the club's values and contributions to the gaming community. As a dedicated Brand Ambassador, I effectively represented the Gaming Club at Cal State University of Fullerton, skillfully promoting its activities and events to a diverse student population. By implementing creative marketing strategies, I significantly enhanced the club's… Show more With a profound passion for gaming and a steadfast commitment to the Gaming Club's mission, I served as an inspiring advocate, wholeheartedly embodying the club's values and contributions to the gaming community. As a dedicated Brand Ambassador, I effectively represented the Gaming Club at Cal State University of Fullerton, skillfully promoting its activities and events to a diverse student population. By implementing creative marketing strategies, I significantly enhanced the club's visibility, leading to a substantial increase in membership and attendance at our events. Leveraging social media platforms, I extended our reach beyond campus borders, engaging with the gaming community, attracting new members, and fostering enduring connections with alumni. My strong leadership skills were evident in my pivotal role in recruiting and training new brand ambassadors, ensuring a consistent and enthusiastic representation of the Gaming Club's mission and values. Show less With a profound passion for gaming and a steadfast commitment to the Gaming Club's mission, I served as an inspiring advocate, wholeheartedly embodying the club's values and contributions to the gaming community. As a dedicated Brand Ambassador, I effectively represented the Gaming Club at Cal State University of Fullerton, skillfully promoting its activities and events to a diverse student population. By implementing creative marketing strategies, I significantly enhanced the club's… Show more With a profound passion for gaming and a steadfast commitment to the Gaming Club's mission, I served as an inspiring advocate, wholeheartedly embodying the club's values and contributions to the gaming community. As a dedicated Brand Ambassador, I effectively represented the Gaming Club at Cal State University of Fullerton, skillfully promoting its activities and events to a diverse student population. By implementing creative marketing strategies, I significantly enhanced the club's visibility, leading to a substantial increase in membership and attendance at our events. Leveraging social media platforms, I extended our reach beyond campus borders, engaging with the gaming community, attracting new members, and fostering enduring connections with alumni. My strong leadership skills were evident in my pivotal role in recruiting and training new brand ambassadors, ensuring a consistent and enthusiastic representation of the Gaming Club's mission and values. Show less
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New Village Realty LLC>
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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Jul 2017 - Mar 2020
I spearheaded the development and execution of targeted digital marketing strategies customized for a prominent real estate agency, strategically elevating brand visibility while generating high-quality leads for residential home buyers and sellers. My role entailed working closely with real estate agents to discern their clients' unique preferences, enabling the creation of tailored email marketing campaigns. Leveraging specialized email marketing platforms, including MailChimp and OmniSend, I… Show more I spearheaded the development and execution of targeted digital marketing strategies customized for a prominent real estate agency, strategically elevating brand visibility while generating high-quality leads for residential home buyers and sellers. My role entailed working closely with real estate agents to discern their clients' unique preferences, enabling the creation of tailored email marketing campaigns. Leveraging specialized email marketing platforms, including MailChimp and OmniSend, I crafted engaging and visually captivating email campaigns spotlighting available residential properties, market trends, and invaluable insights for prospective home buyers and sellers. By implementing A/B testing for key email components like subject lines, visuals, and call-to-action buttons, I honed campaign efficacy and achieved an impressive 130% surge in open rates. Collaborating seamlessly with agents, I curated dynamic email content showcasing featured listings, immersive virtual property tours, and inspiring success stories, fostering robust lead nurturing and expertly guiding clients through their home-buying and selling journeys. Show less I spearheaded the development and execution of targeted digital marketing strategies customized for a prominent real estate agency, strategically elevating brand visibility while generating high-quality leads for residential home buyers and sellers. My role entailed working closely with real estate agents to discern their clients' unique preferences, enabling the creation of tailored email marketing campaigns. Leveraging specialized email marketing platforms, including MailChimp and OmniSend, I… Show more I spearheaded the development and execution of targeted digital marketing strategies customized for a prominent real estate agency, strategically elevating brand visibility while generating high-quality leads for residential home buyers and sellers. My role entailed working closely with real estate agents to discern their clients' unique preferences, enabling the creation of tailored email marketing campaigns. Leveraging specialized email marketing platforms, including MailChimp and OmniSend, I crafted engaging and visually captivating email campaigns spotlighting available residential properties, market trends, and invaluable insights for prospective home buyers and sellers. By implementing A/B testing for key email components like subject lines, visuals, and call-to-action buttons, I honed campaign efficacy and achieved an impressive 130% surge in open rates. Collaborating seamlessly with agents, I curated dynamic email content showcasing featured listings, immersive virtual property tours, and inspiring success stories, fostering robust lead nurturing and expertly guiding clients through their home-buying and selling journeys. Show less
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Cypress College
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United States
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Higher Education
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500 - 600 Employee
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Social Media Marketing Specialist
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Jun 2018 - Jun 2019
Worked closely with the Marketing and Communications team to create engaging content, growing the college's online presence, and connecting with the student community. Additionally, I received experience in monitoring the social media Instagram channel, scheduling posts and trend monitoring for up to date information. Worked closely with the Marketing and Communications team to create engaging content, growing the college's online presence, and connecting with the student community. Additionally, I received experience in monitoring the social media Instagram channel, scheduling posts and trend monitoring for up to date information.
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Education
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2019 - 2021
California State University, Fullerton
Bachelor of Business Administration - BBA, International Marketing -
2016 - 2019
Cypress College
Associate's degree, Business Administration and Management, General -
2011 - 2015
Anaheim High School
Community
