Experience

Alive Activities

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2019 - Present

  Alive Activities are the UK's leading small charity engaging older people with meaningful activity and training their carers. We work with care homes and people living at home; people living with dementia and older people with nursing needs.We provide innovative solutions to ensure older people's mental, emotional wellbeing is prioritised. From virtual sessions to care homes, to online training courses for carers, we have responded to the COVID-19 challenges and provide support and encouragement to older people and those who are caring for them.

• Business Development Manager and Marketing Manager

  • Nov 2016 - Oct 2019

  Developing multiple new income streams, through development and launch and sales of new training, coaching and activity products. Increasing earned income year on year.Receiving national recognition of two new training products by reaching finals of the National Dementia Care Awards in 2017 and 2018. Securing multiple new funding grants through developing strong relations with existing and new Funders.Managing merger of Growing Support with Alive and ensuring the integration and promotion of the Horticultural Products into the Alive portfolio.Managing Alive's Social MediaWriting Evaluation and End of Year ReportManaging Bus Dev and Marketing Team

• Project Manager

  • Aug 2014 - Nov 2016

  Planning, setting up and running 35 Intergenerational Projects across 4 countiesIdentifying and establishing links between suitable schools and care homesPlanning, marketing and running and evaluating 3 Peer to Peer Activity Coordinators Forums across 3 countiesPromoting Alive through talks and conferences

• North Somerset Project Coordinator

  • Mar 2014 - Aug 2014

  Furthering relationships with existing clients, increasing work by 25%Establishing new clients, increasing clients in N Somerset by 55% in 3 months. Investigating new areas to work in and promoting the work of Alive using a variety of marketing methods. Promoting and administering training courses in the region Setting up an online forum for activity coordinators.



Self Employed

• Freelance Marketing Data Researcher

  • Jan 2012 - Mar 2014



DMP

• Senior Account Manager

  • Jan 2002 - Feb 2004

  Lead Account Manager for large financial services organisations. - Aviva, Barclaycard, Standard Life HealthcareDevelopment and implementation of strategic direct marketing plans.Managing clients advertising schedule.Producing competitor analyses and presenting these to client.Writing and presenting creative briefs, and managing the creative and artwork process through to print. Lead Account Manager for large financial services organisations. - Aviva, Barclaycard, Standard Life HealthcareDevelopment and implementation of strategic direct marketing plans.Managing clients advertising schedule.Producing competitor analyses and presenting these to client.Writing and presenting creative briefs, and managing the creative and artwork process through to print.



Cicero Marketing Communications

• Account Manager

  • Nov 2000 - Jan 2002

  Account Manager for Clients such as Avecia, Rullion Recruitment, BASF, Alliance and Leicester and FTA.Project management of marketing materials from client brief to implementation to print and production. Account Manager for Clients such as Avecia, Rullion Recruitment, BASF, Alliance and Leicester and FTA.Project management of marketing materials from client brief to implementation to print and production.



Centre Screen Productions

• Marketing Executive

  • Mar 2000 - Nov 2000



Informa Publishing Group

• United Kingdom
• 1 - 100 Employee

• Graduate Trainee - Sales and Marketing

  • Jul 1998 - Mar 2000

  Responsible for marketing of various Shipping publicationsPlanning and implementing fax and DM campaignsDesigning, writing and printing all DM materialSourcing dataLiasing with authors and sharing sales figures Responsible for marketing of various Shipping publicationsPlanning and implementing fax and DM campaignsDesigning, writing and printing all DM materialSourcing dataLiasing with authors and sharing sales figures