Project Director

• Mar 2023 - Present

Senior Creative Strategist

• Apr 2022 - Mar 2023

Senior Semiotician & Cultural Analyst

• Jul 2019 - Apr 2022

Client Executive

• May 2018 - Jun 2019

Market research focusing on brand and innovation for consumer goods, with experience in both qualitative and quantitative teams - Qualitative methodological experience includes: moderating focus groups for concept testing, projective in-depth-interviewing, bespoke qualitative brand positioning analysis, online community moderation, and managing video-response methods. - Quantitative experience includes ad-hoc survey design, standardized survey implementation, and data analysis for multi- and single-market studies - Responsibilities include owning data analysis and report-writing, client communication, and project management - Projects include: - Innovation concept testing: Using both quantitative qualitative methodologies to test and narrow initial concepts, and optimize product features for the next iteration. - Innovation concept validation and optimization combining qual and quant data - Brand tracking: designing, managing, and analyzing quantitative surveys to track KPIs and brand performance. - Brand positioning: using a bespoke projective qualitative interview methodology to help brands develop creative assets and purpose to best resonate with their customers. Show less

Account Coordinator

• Mar 2015 - Mar 2016

Account coordination, with a focus on B2B and tech marketing - Assisted with delivering social media, web content, web design, email campaigns, and case studies content to clients - Sourced and wrote content, and managed posting for social media campaigns - Worked with clients to strategize social media content and plan marketing calendars around key industry events - Tracked and reported KPIs and delivered analysis of results and recommendations to clients - Managed coordination of partner marketing events including managing logistics and acting as the point person for various stakeholders - Managed SEO research and updates for web content; produced SEO-focused content and copy to align with client objectives - Communicated directly with key account stakeholders and coordinated project delivery Projects include: - Microsoft in Health: social media content - Microsoft US SMB: web content management and monthly newsletter project coordination - Microsoft Worldwide Public Sector: project management assistance - Microsoft SMB strategic alliance projects: event series coordination, social media advertising managment Show less

Social Media Content Creator

• Aug 2012 - Sep 2015

Research and write honey-related news and recipes on company’s blog. Post to Facebook and communicate with customer base online. Work booth at trade shows and conventions. Research and write honey-related news and recipes on company’s blog. Post to Facebook and communicate with customer base online. Work booth at trade shows and conventions.

Intern - Center for Innovation and Learning

• Apr 2014 - Sep 2014

Assist with ongoing research projects, focusing on communications design and data visualization. Assist with ongoing research projects, focusing on communications design and data visualization.

Executive Assistant / Production Assistant

• Sep 2012 - Sep 2013

Assist with promotional materials, research for marketing, manage publishing database, and manage clerical needs of office. Keep professional calendar and organize meetings and conference calls. Assist production manager with ongoing releases. Assist with various other tasks as needed in the office. Assist with promotional materials, research for marketing, manage publishing database, and manage clerical needs of office. Keep professional calendar and organize meetings and conference calls. Assist production manager with ongoing releases. Assist with various other tasks as needed in the office.

Research Fellow

• Jul 2011 - Jul 2012

Received $25,000 grant for year-long travel and research trip; My project was self-designed and self-organized. I studied food culture, agriculture, environment and society in Iceland, Madagascar, India, Greece, the Balkan region, and Germany. Traveled to 18 countries in twelve months, and deeply immersed myself in new cultures and worldviews while organizing my own travel, accommodation and managing my grant budget. Updated blog at www.aroundthere.wordpress.com Received $25,000 grant for year-long travel and research trip; My project was self-designed and self-organized. I studied food culture, agriculture, environment and society in Iceland, Madagascar, India, Greece, the Balkan region, and Germany. Traveled to 18 countries in twelve months, and deeply immersed myself in new cultures and worldviews while organizing my own travel, accommodation and managing my grant budget. Updated blog at www.aroundthere.wordpress.com

Fellow - Food Culture Seminar

• Sep 2010 - Jan 2011

Received funding to design, organize, and lead student reading/discussion seminar entitled "Feasting on Culture: The Significance of Food in Everyday Life." Designed curriculum, organized meeting schedule, led seminars, and coordinated guest lecturer Received funding to design, organize, and lead student reading/discussion seminar entitled "Feasting on Culture: The Significance of Food in Everyday Life." Designed curriculum, organized meeting schedule, led seminars, and coordinated guest lecturer

Lettuce Link Intern

• May 2010 - Aug 2010

Worked on urban farm, leading work parties, general farm work, and assisting children’s education program. Prepared presentations and promotional materials, solicited donations, organized fundraiser, and organized data entry. Worked on urban farm, leading work parties, general farm work, and assisting children’s education program. Prepared presentations and promotional materials, solicited donations, organized fundraiser, and organized data entry.

Sociology Research Assistant

• May 2009 - Aug 2009