Experience

Atropos Intelligence Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Founder & CEO

  • Jan 2022 - Present

  Built from the pioneering work of betting, gaming and lottery marketplace optimization and protection platform Yield Sec, we utilize our unique tech, proprietary processes, AI, machine-learning and great individuals to provide intelligence and insight that improves high-value and high-volume online marketplaces. We support our clients to optimize their operations, and protect themselves from criminal theft of their revenue and commercial reality. Across jurisdictions we assist legal stakeholders: governments, regulators, legal industry operators and suppliers, product owners and brands, media & content partners and help each identify, qualify and quantify how crime impacts the industry and consumer ecosystem, overall, and how it is damaging and degrading each clients' revenue, operations and sustainability, right now. We inform, advise and support our clients so they can see, know, value and action tasks, recommendations and decisions that deliver value, across the entire landscape of their commercial online operations - versus their legal competitors, and their illegal ones, giving them a view of the total landscape, and how audience and commerce move within it. Our platform, products, processes and people present the right framework for government, regulator, industry and stakeholders to make decisions & take actions from - the decisions and actions that protect and perfect valuable and at-risk online marketplaces and their consumers, today. Show less



Yield Sec

• United States
• Gambling Facilities and Casinos

• Inventor, Founder & CEO

  • Nov 2019 - Present

  Across high-value consumer betting, gaming and lottery marketplaces, we innovate and operate an actionable intelligence platform: Yield Sec, short for "yield security". Our marketplace optimization and protection products serve many clients, delivering a single source of truth that enables valuable decision-making, operations, regulation, and enforcement, across the entire marketplace, providing a framework for legal stakeholders to optimize and protect their operations, revenue and taxation and prevent theft by criminal, black-market operators. We developed the Yield Sec platform from a proven military counterinsurgency stack to combat the problem of the commercial insurgency represented by illegal, black-market gambling operators. Our mission is to inform, advise and support our legal stakeholder clients to facilitate fair, safe, and functioning betting, gaming and lottery ecosystems that do not fund crime - they fund our commerce and communities. YieldSec.com AtroposIntelligence.com Show less



GLG

• Legal Services
• 1 - 100 Employee

• Industry Expert: Betting & Gaming

  • Jun 2011 - Jun 2022

  Casino & Gaming industry expert, providing bespoke insight, research and advice to Clients of Gerson Lehrman Group's Consumer Goods & Services Council. Casino & Gaming industry expert, providing bespoke insight, research and advice to Clients of Gerson Lehrman Group's Consumer Goods & Services Council.



A GAME ABOVE

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Nov 2019 - Feb 2022

  A GAME ABOVE: Customer marketing. Motivated. Winner of the eGR Marketing & Innovation Award for Campaign of the Year. What do we do? We help betting, gaming and lottery brands gain, retain & maintain players. We innovate and create unique campaigns, stories and solutions that give the audience meaningful experiences to create customers. We work to help engage, convert, acquire, monetize and build lifecycle customer journeys with industry-leading low CPAs and high ROIs across the lifetime value chain. We build campaigns, promotions & events that work on property, online and via an omni-channel, hybrid approach to unlock business across all the channels used by the audience. For sustainable customer relationships, talk to A GAME ABOVE. Show less



iGaming Leaders

• Malta
• Gambling Facilities and Casinos

• Senior Consultant

  • Apr 2009 - Jan 2020

  A detailed knowledge and history of proven success across all pre-regulated, regulating and regulated gaming markets, allow me to deliver commercially disciplined & creative advice; with solutions, across products, and alongside promotional opportunities that deliver "An Experience for Players", targeting the gaining and retaining of their healthy participation over the long-term. In the iGaming Industry, I possess a proven track record for making the marketing make money for those Brands wishing to become the world's largest and most successful gaming sites and apps - with experience across multiple pioneer products, brands and promos. For more background on my work and views in iGaming, please watch my recent short films: Bricks versus Clicks – Why the Gaming Industry Should Never be Divided: https://vimeo.com/264575290 Audience Before Product - Learning the Las Vegas Lesson: https://vimeo.com/267768060 View my creative work: https://vimeo.com/user74312109 Show less



Betsson Group

• Malta
• Software Development
• 700 & Above Employee

• Marketing Officer

  • Aug 2016 - Mar 2018

  Turnaround marketing mission for an iGaming pioneer - on the eve of the Brand's 15th Birthday, I joined a talented team with a view to transform the relevance, popularity, and, most importantly, revenues, of this once vital Nordic Brand. Little over a year later? -Winner: Bookmaker of the Year (twice) -Branding and Creative: revitalised and refreshed, across all touch-points, and produced by the Team -More Customers: committed, engaged and re-activated, with many delighted at the return of my ever-popular "Start Online, Finish Live" promotions, that reward play over months of activity, allowing Players to become the stars of the Brand's marketing missions -A Brand back in the hunt, across the Nordics After several years of senior iGaming consulting, this was an opportunity to challenge myself with the right team of individuals, and focus squarely on the "best bits" from my professional background: Making the Marketing Make Money. A time-limited project that proves just how much the sum of the parts matters - the focus on each team members' strengths, with my own spotlight on shaping and selling the Brand and Site, made this mission work: for the Players, returning, existing and newly acquired; and, for the Business behind the Brand. Show less



PokerStars

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Chief Marketing Officer - PokerStars

  • 2007 - 2009

  Led the global marketing team, achieving unique and extraordinary expansion to dozens of international markets. Bespoke local campaigns and promotions, originated under my management, rapidly allowed the brand to take position as the world's largest poker operator - period. Whether considered online or land-based, marketing made PokerStars the world's most successful poker brand - unique campaigns with local insight, mass audience appeal and customer-champion philosophy, helped unlock each and every target territory, satisfying the core goal of domination with record-setting market share. Show less



Sportingbet

• United Kingdom

• Chief Marketing Officer - Sportingbet

  • 2006 - 2007

  Led the central and regional marketing teams for internet gaming pioneer, Sportingbet, directly after their acquisition of ParadisePoker, and the subsequent business turnaround effected upon withdrawal from the USA market. Managed a broad, talented team of Central and Country marketing specialists, covering more than 30 territories, with leading localised and profitable propositions. Led the central and regional marketing teams for internet gaming pioneer, Sportingbet, directly after their acquisition of ParadisePoker, and the subsequent business turnaround effected upon withdrawal from the USA market. Managed a broad, talented team of Central and Country marketing specialists, covering more than 30 territories, with leading localised and profitable propositions.



ParadisePoker

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Chief Marketing Officer - ParadisePoker

  • 2003 - 2007

  Led the global marketing team, covering international growth, local teams and central brand and marketing initiatives, for the world's first online poker room - ParadisePoker.com Led the global marketing team, covering international growth, local teams and central brand and marketing initiatives, for the world's first online poker room - ParadisePoker.com



Ladbrokes plc

• Head of Development - Ladbrokes

  • Jan 2001 - Sep 2003

  Led the product design, business development, online and offline marketing of all betting and gaming services, during the early days of Ladbrokes eGaming. Led the product design, business development, online and offline marketing of all betting and gaming services, during the early days of Ladbrokes eGaming.



SalomonSmithBarney - Citi

• Analyst

  • 1998 - 2000

  Corporate finance analyst in the internet, media and telco division of SalomonSmithBarney, the investment bank acquired by Citi. Corporate finance analyst in the internet, media and telco division of SalomonSmithBarney, the investment bank acquired by Citi.