Experience

Katana Inu

• United Arab Emirates
• IT Services and IT Consulting
• 1 - 100 Employee

• Web3 Marketing Consultant

  • Apr 2023 - Present

  Led the successful launch of three NFT projects for Katana Inu, strategically boosting the company's revenue. Collaborated with a range of projects and communities, leading to a growth of more than 40% in Katana Inu's social media audience. Developing and executing marketing strategies to promote Katana Inu and increase its awareness and adoption among stakeholders in the Web3 ecosystem. Crafting compelling messages and value propositions that efficiently communicate the latest news and updates regarding Katana Inu's initiatives. Responsible for Management and coordination of NFT launches and sales, including pre-sale and post-sale marketing activities. Monitor industry trends and competitor activities to identify new marketing opportunities and stay ahead of the curve. Utilize digital marketing channels, including social media, content marketing, email marketing, and paid advertising, to reach and engage the target audience. Developing and managing partnerships and collaborations with key influencers, industry leaders, and relevant communities to drive awareness and adoption. Continuously research and remain current with the latest trends, technologies, and best practices within the Web3 domain, incorporating these insights into marketing strategies. Analyze marketing campaign performance, gather insights, and optimize strategies to maximize reach, engagement, and conversion rates. Show less



YarMedia

• United Arab Emirates
• Online Audio and Video Media
• 1 - 100 Employee

• Project Manager

  • May 2021 - Present

  Introduced several ventures within the Yar Media umbrella, which encompassed the launch of both the online education platform Builders Meta and the NFT project Broskees. In charge of the comprehensive management of Builders Meta, overseeing strategy, operational activities, and marketing efforts. These strategies have delivered favorable outcomes, resulting in a remarkable 200% revenue growth within a brief six-month period. Directed the marketing and public relations initiatives for the NFT Project Broskees, fostering partnerships with numerous NFT projects. Orchestrated the expansion of social media communities, ultimately contributing to the successful launch of the project. Building robust strategic and business relationships to pinpoint fresh opportunities and organically expanding business. Show less



EFU Life Assurance Ltd.

• Insurance
• 700 & Above Employee

• Assistant Marketing Manager | Activations & Events

  • Feb 2020 - May 2021

• Executive Officer Marketing

  • Feb 2017 - Feb 2020

  Actively involved in planning and directing all aspects of Advertising, OOH, Digital & Event Management activities of organization both external and internal.Perform a range of activities which include; identifying market research; overseeing product development and design; overseeing advertising & activation campaigns; and monitoring leads materialization process.Rolled out Rural Awareness Drive ‘Choti Rakam Bara Kamal’ in more than 50 cities across Pakistan, bringing insurance solution within the reach of common people.Liaison with creative, activation and media agencies, print & electronic media & various sector based journalsRolled out successful marketing campaigns including conventional (Plan Karna Zaroori Hai - 2018) and digital (Humrahi web series - 3 seasons) from Ideation to execution for both ATL and BTL mediums.Successfully managed EFU Life Annual Sales Conference 2018, 2019, 2020 & EFU Life 25th year celebrations event Efficiently & effectively negotiate with vendors delivery of marketing collateral, financial reports, public notices & giveawaysWorking closely with digital media/social media team in order get the maximum coverage of organization ATL & BTL activitiesResponsible for building synergies/ alliances between different brands and EFU Life Assurance to provide maximum benefits to PRIMUS clientsResponsible for organization Conventional & Window Takaful Operations website managementWorking for effective media presence of EFU Life Assurance via Press releases, Sponsorship events and placement of adverts Implementing and managing CSR activities in order to enrich EFU Life Assurance relations with the communities, government and our valued customers Show less



iEDGE.co

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Assistant Manager Client Services

  • May 2016 - Feb 2017

  Managing, reviewing progress and delivering the clients (Hascol Petrolium Ltd, Getz Pharma) advertisement projects Preparation and understanding the creative/media brief and evaluating submissions from all departments against the brief Creating & Executing Brand Activation Plans Coordinating with vendors, print & electronic media for BTL planning Manage and Execute marketing campaigns Managing, reviewing progress and delivering the clients (Hascol Petrolium Ltd, Getz Pharma) advertisement projects Preparation and understanding the creative/media brief and evaluating submissions from all departments against the brief Creating & Executing Brand Activation Plans Coordinating with vendors, print & electronic media for BTL planning Manage and Execute marketing campaigns



JS Investments

• Pakistan
• Investment Management
• 1 - 100 Employee

• Associate IR & Marketing

  • May 2014 - Feb 2016

  Keeping accurate records of all discussions and correspondence with all customers Corresponding to written customer queries through (e-mail and letters) Assistance with the planning, management and implementation of Marketing Activities Track and report on the performance of all marketing/advertising (above and below the line) Keeping accurate records of all discussions and correspondence with all customers Corresponding to written customer queries through (e-mail and letters) Assistance with the planning, management and implementation of Marketing Activities Track and report on the performance of all marketing/advertising (above and below the line)



JS Group

• Financial Services
• 200 - 300 Employee

• Internee Marketing & IR

  • Oct 2013 - Dec 2013

  Communicating with target audiences and managing customer relationships. Maintaining and updating customer databases. Maintaining corporate communications with various advertisement agencies. Communicating with target audiences and managing customer relationships. Maintaining and updating customer databases. Maintaining corporate communications with various advertisement agencies.



Shahmurad Sugar Mills Ltd.

• Karachi

• Internee Marketing

  • Aug 2012 - Sep 2012

  Prepared weekly sales report. Assistance with the planning, management and implementation of Marketing Activities Prepared weekly sales report. Assistance with the planning, management and implementation of Marketing Activities