Isla Waite
Creative Catalyst | Brand Strategist and Inbound Marketing Specialist at Marketing by Design- Claim this Profile
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Bio
Andrea Ball
Working with Isla is a delight. She was instrumental in creating our firm's website and made the process a fun learning experience. Through our conversations she elicited key messages and crafted a site that conveys important information in an engaging manner. Her organizational skills also made what can be an overwhelming process, something that was manageable and productive.
Joseph Walters
When we launched our company, we knew that we needed an online presence that represented the professional polish of our brand. Isla was amazing at stepping into our vision by asking great questions and discovering what it is that makes us unique. She helped us crystalize our value to clients and to properly communicate that both visually and verbally. I especially appreciated the research that she did by calling our existing clients and interviewing them. She wanted to know what our clients appreciated most about our consulting services. This helped develop our messaging to accurately portray the value of our services. I highly recommend Isla Waite!!
Andrea Ball
Working with Isla is a delight. She was instrumental in creating our firm's website and made the process a fun learning experience. Through our conversations she elicited key messages and crafted a site that conveys important information in an engaging manner. Her organizational skills also made what can be an overwhelming process, something that was manageable and productive.
Joseph Walters
When we launched our company, we knew that we needed an online presence that represented the professional polish of our brand. Isla was amazing at stepping into our vision by asking great questions and discovering what it is that makes us unique. She helped us crystalize our value to clients and to properly communicate that both visually and verbally. I especially appreciated the research that she did by calling our existing clients and interviewing them. She wanted to know what our clients appreciated most about our consulting services. This helped develop our messaging to accurately portray the value of our services. I highly recommend Isla Waite!!
Andrea Ball
Working with Isla is a delight. She was instrumental in creating our firm's website and made the process a fun learning experience. Through our conversations she elicited key messages and crafted a site that conveys important information in an engaging manner. Her organizational skills also made what can be an overwhelming process, something that was manageable and productive.
Joseph Walters
When we launched our company, we knew that we needed an online presence that represented the professional polish of our brand. Isla was amazing at stepping into our vision by asking great questions and discovering what it is that makes us unique. She helped us crystalize our value to clients and to properly communicate that both visually and verbally. I especially appreciated the research that she did by calling our existing clients and interviewing them. She wanted to know what our clients appreciated most about our consulting services. This helped develop our messaging to accurately portray the value of our services. I highly recommend Isla Waite!!
Andrea Ball
Working with Isla is a delight. She was instrumental in creating our firm's website and made the process a fun learning experience. Through our conversations she elicited key messages and crafted a site that conveys important information in an engaging manner. Her organizational skills also made what can be an overwhelming process, something that was manageable and productive.
Joseph Walters
When we launched our company, we knew that we needed an online presence that represented the professional polish of our brand. Isla was amazing at stepping into our vision by asking great questions and discovering what it is that makes us unique. She helped us crystalize our value to clients and to properly communicate that both visually and verbally. I especially appreciated the research that she did by calling our existing clients and interviewing them. She wanted to know what our clients appreciated most about our consulting services. This helped develop our messaging to accurately portray the value of our services. I highly recommend Isla Waite!!
Experience
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Marketing by Design
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United States
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Design Services
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1 - 100 Employee
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Creative Catalyst | Brand Strategist and Inbound Marketing Specialist
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2014 - Present
Use critical thinking and communication skills to assess the scope of a project, from very simple to very complex.Write customized proposals.Understand clients’ business goals and marketing objectives. Run workshops with clients to investigate (and discover!) every angle of the brand. For a new website, before a single pixel is drawn, the business goals and the audience must be understood.Educate clients on the need for (some level) of search engine optimization and the need for well-written, well-delivered content.Educate clients on best practices for social media, as well as on the modern day culture of inbound marketing. Enhance understanding of a client's unique relationship to their audience, and suggest customized social strategies to stream-line social media management. Use presentation skills to effectively communicate recommendations, solutions and digital strategies.Study analytics to pinpoint cause and effect relationships, then make suggestions to improve various data, and ultimately improve the impact of the site relative to business objectives.Use workshop findings, audience personas and knowledge of general on-line behaviors to conceptualize web experiences.Lead in-house team to produce assets that provide an effective solution and fit within the budget parameters for each project.
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User Experience Designer
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2013 - Present
Used understanding of business goals, visual design and web typography to conceptualize websites.Wireframe web pages based on user journey/s.Build WordPress websites (concept, design, creation).Advise on page content, blog maintenance, and general site maintenance.Produce web icons, and graphics in Photoshop and Illustrator.Advise on search engine optimization (SEO)Prioritize and manage multiple projects simultaneously.
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Designer
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Feb 2011 - Present
Design look and feel for various publications.Layout long documents.Logos and graphics for small businesses, non-profits and events.
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Owner | Designer
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Nov 2010 - 2014
Branding / logos / websites and design consultation. Branding / logos / websites and design consultation.
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Infuze Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Contract Designer
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Nov 2010 - Mar 2011
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ANN INC (Ann Taylor | LOFT | Lou & Grey)
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United States
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Retail
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700 & Above Employee
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Co-manager
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Nov 2007 - Jan 2009
Co-manager at the Sacramento downtown location. Co-manager at the Sacramento downtown location.
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Royal Air Force (RAF)
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Armed Forces
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700 & Above Employee
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Flight Lieutenant | Air Traffic Controller
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Aug 2000 - Feb 2006
Commissioned Officer performed Air Traffic Control duties at locations throughout the United Kingdom and overseas. Commissioned Officer performed Air Traffic Control duties at locations throughout the United Kingdom and overseas.
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Education
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2014 - 2014
General Assembly
Part-time Ten Week Course, Web Development -
2009 - 2010
The Art Institutes
AS, Graphic Design -
1997 - 2000
De Montfort University
BA, International Relations and Media Studies
Community
