Experience

Novartis Türkiye

• Türkiye
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Strategy Manager

  • Oct 2022 - Present

  Marketing Strategy Manager of In-Market Brands and Business Innovations (IBBI) Heart Failure, Diabetes, Ophthalmology, ASCVD Marketing Strategy Manager of In-Market Brands and Business Innovations (IBBI) Heart Failure, Diabetes, Ophthalmology, ASCVD



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Product Manager

  • Sep 2019 - Dec 2022

  Heart Failure -Oneptus (Entresto)ASCVD - Inclisiran (Leqvio)

• Product Manager

  • Oct 2013 - Sep 2019

  Hypertension -ExforgeDiabetes - Galvus Gr.

• Sales Specialist / CVM team

  • Mar 2013 - Oct 2013

• Sales Representative / CVM team

  • Jan 2009 - Mar 2013

  • Realizing the estimated sales budget• Analyzing sales reports (IMS) and taking the necessary actions, reporting to the manager• Determining and realizing the optimum frequency of the visits to the doctors and pharmacies and analyzing QTQ• Creating and applying strategies to territory• Making Segmentation and Targeting• Monitoring the marketing and sales strategies of competitors and reporting them to the managers• Allocating RAC budget• Making micromarketing activity plans by using RAC• Organizing hospital presentations• Working as a brand team member, supporting PMs Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Corporate Communication Responsible

  • Apr 2007 - Nov 2008

  • Organization of social responsibility projects, communication campaigns, events and activities. (Health Angels Project, Community Partnership Day, April 14 Novartis Day) • Organizing the press meetings • Providing day-to-day media tracking • Supporting to website and corporate portal update and control • Developing written materials, including presentations, press releases, Q&As • Assisting to prepare budget • Managing and processing relations with PR Agency • Organization of social responsibility projects, communication campaigns, events and activities. (Health Angels Project, Community Partnership Day, April 14 Novartis Day) • Organizing the press meetings • Providing day-to-day media tracking • Supporting to website and corporate portal update and control • Developing written materials, including presentations, press releases, Q&As • Assisting to prepare budget • Managing and processing relations with PR Agency