Experience

Lightspeed Commerce

• Canada
• Software Development
• 700 & Above Employee

• Senior Manager, Marketing - Golf

  • Apr 2023 - Present

  Montreal, Quebec, Canada

• Manager, Marketing - Golf

  • Apr 2022 - Apr 2023

  Own the strategy and delivery of Lightspeed’s business objectives to drive growth in the Golf vertical. Manage a team of channel specialists and creatives with clear direction, collaborative processes and a sense of community to help the team do their best work executing the roadmap effectively. Achievements: - 116% SQL target achievement 1 month before fiscal year end - Recruited 5 functions to create the team - Implemented collaborative processes to aid reporting and… Show more Own the strategy and delivery of Lightspeed’s business objectives to drive growth in the Golf vertical. Manage a team of channel specialists and creatives with clear direction, collaborative processes and a sense of community to help the team do their best work executing the roadmap effectively. Achievements: - 116% SQL target achievement 1 month before fiscal year end - Recruited 5 functions to create the team - Implemented collaborative processes to aid reporting and improve team efficiency and engagement

• Sr.Manager, Marketing Project Management

  • Jan 2022 - Apr 2022

  Montreal, Quebec, Canada

• Manager, Marketing Program Management

  • May 2019 - Jan 2022

  Manage the prioritization and delivery of Lightspeed's global marketing roadmap. Projects range from global integrated marketing campaigns to the overhaul of the company's website to align with business strategy. Lead a team of marketing project managers and improve departmental processes with a focus on consistency and efficiency.

• Website Project Manager

  • Sep 2018 - May 2019

  Prioritize, manage and deliver a roadmap of projects to improve the user experience and conversion of Lightspeed's marketing website.

• Conversion Optimization Specialist

  • Apr 2018 - Sep 2018

  Montreal, Canada Area Own the optimization of Lightspeed's website to help retailers and restaurauteurs grow their business.



Braindate by e180

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Producer (Partner Manager)

  • Jul 2017 - Feb 2018

  Montreal, Canada Area e180 is a knowledge sharing technology company that is reinventing the way people learn from each other. As a Producer, I work with global partners to transform large scale events into collaborative learning hubs. My focus is on the successful implementation of Braindate, e180’s primary product, to help each partner achieve their knowledge sharing goals. Past partners include; C2 Montreal, Salesforce, Airbnb, and Cannes Lions.



T1

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Executive, Special Events

  • Sep 2015 - Aug 2016

  Montreal, Canada Area Instrumental in consistently achieving an overall satisfaction rating of 95%+ among delegates between the 2013 and 2016 Canadian Sponsorship Forum Xperiences. Led the initial planning of the 2017 & 2018 Canadian Sponsorship Forum Xperiences, which included defining a vision, analytics & identification of growth opportunities, partnership building, speaker sourcing & recruitment.

• Coordinator, Partnerships & Events

  • Dec 2012 - Sep 2015

  Montreal, Canada Area Experience leading the planning and logistical execution of the 2013, 2014 and 2015 Canadian Sponsorship Forum. Aligning cross-functional teams to realize a successful conference experience from the development of all branding elements, securing & fostering sponsor relationships, managing 30+ staff and vendors to assisting with A/V fulfillment, digital, marketing & sales efforts. External client experience includes successful experiential marketing campaigns for WestJet, Cervus, Air… Show more Experience leading the planning and logistical execution of the 2013, 2014 and 2015 Canadian Sponsorship Forum. Aligning cross-functional teams to realize a successful conference experience from the development of all branding elements, securing & fostering sponsor relationships, managing 30+ staff and vendors to assisting with A/V fulfillment, digital, marketing & sales efforts. External client experience includes successful experiential marketing campaigns for WestJet, Cervus, Air Miles, National Bank, eOne Entertainment and the Canadian Football Hall of Fame.

• Assistant Coordinator, Consumer Engagement

  • Oct 2012 - Dec 2012

  Montreal, Canada Area Planning support for experiential marketing campaigns, pitch efforts, the Canadian Sponsorship Forum (CSF) and the Nike High School Grand Prix. Responsibilities included extensive supplier sourcing and management,venue sourcing, speaker sourcing and content suggestions for the CSF and a CSTA speaker panel at the Sports Event Congress.



McGill University

• Canada
• Higher Education
• 700 & Above Employee

• Student

  • Sep 2008 - Apr 2012

  Graduated with a Bachelor of Commerce (B.Com) Major - Psychology for Management Minor - English & Theatre Studies

• Organizational Behavior Course Councellor (OBCC)

  • Aug 2009 - Apr 2010

  I taught a class of 30 undergraduate university students enrolled in Organizational Behavior. The class was interactive and engaging, with an emphasis placed on experiential learning.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Not-for-Profit Consultant for End Poverty Now

  • Sep 2011 - Oct 2011

  Montreal, Canada Area Led our team to successfully develop a fundraising and sponsorship strategy, implemented by the client, for a national conference.



PwC

• Professional Services
• 700 & Above Employee

• Intern - Risk Assurance Services

  • Jun 2011 - Aug 2011

  Kuwait - Conducted 4 risk based HR internal audits and mapped business processes for clients in the Oil & Gas industry. - Assisted in the development of reports and documents for external clients. This opportunity provided great exposure to the professional services industry, and enhanced my analytical and interpersonal skills.



AIESEC McGill

• VP Alumni Relations

  • Jan 2010 - Dec 2010

  I led the Alumni Relations team at AIESEC McGill. Our goal was to improve our reach and contact with alumni in order to re-engage them with the organization. This role involved team management, event planning, and strong public relations skills



Kuwait English School

• Summer School Teacher

  • May 2007 - Jul 2007

  Kuwait Taught a class of 25 primary school children during 2 summer school sessions (2006 and 2007).