Experience

Varsity Publications Inc.

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Business Associate

  • May 2022 - Present

  Now promoted to the Business Associate Role at The Varsity, I:Allocate a $500,000 annual budget to ensure a smooth operation of 12,000 newspapers around the 3 campuses of the largest Canadian university every week.Collaborate with a small, diverse team of 4 via a virtual office. We are on-track to exceed the annual sales target by at least 20%.Building a strong relationship with over 40% of my clients, constantly generating re-orders.

• Advertising Executive

  • Sep 2021 - Apr 2022

  The Varsity, founded in 1880, is the University of Toronto's and Canada's largest student newspaper. It publishes weekly, with a distribution of over 18,000 copies per issue, and one of the most-visited student-newspaper websites in the country. The Varsity is entirely student-run, and is funded through advertising and a student levy.As an advertising executive at The Varsity, I:Reached out to small and large-scale businesses across sectors to generate advertising revenue of over $65,000.Was the top-performing executive, by becoming the only executive to exceed personal sales target (by 15%), contributing 35% of the total advertising revenue in the 2021-2022 term.Quickly adapted to the online work-environment and building client relationships virtually.



Kosmosmith GT LLC

• United Arab Emirates
• Manufacturing
• 1 - 100 Employee

• Project & Marketing Intern

  • Apr 2021 - Sep 2021

  Kosmosmith General Trading is an innovation-led consumer goods company based in Dubai. Its products revolve around satisfying the long-lasting demand for efficient drill and damage-free hanging solutions. After the successful launch of its products in the UAE, the company's products are now available in Canada, the US, the UK and they continue to expand into global markets.As a Project & Marketing Intern at Kosmosmith, I:Independently invented, sourced, and launched a fast-moving mounting tape, KLAPiT SUPER TAPE, within 3 months. (Link)Created and managed marketing content along with crafting A+ listings on Amazon. SKUs constantly reached Top 10 in Tapes, and Adhesive Tapes categories on Amazon.aeNegotiated, built relationships with Top Retail Chains in the Middle East such as the Landmark Group (Home Centre UAE, KSA), Al-Futtaim Group (ACE UAE) among others.