Ishika Sarin
Senior Account Director at Creativizt Communications- Claim this Profile
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Hindi Native or bilingual proficiency
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Punjabi Native or bilingual proficiency
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Bio
Experience
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Creativizt Communications
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India
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Director
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Jan 2015 - Present
I am oversee the efforts of a team of 12 managing 8 overseas clients. We provide them with advice and help manage their brand, strategic communications, social media and PR efforts. We also also help these clients with their content development requirements. Given the profile of our current clients and their current focus, I am quickly developing expertise in Online PR, Lead Generation, SEO, and Conversion Rate Optimization, which is fast developing into my passion. I am oversee the efforts of a team of 12 managing 8 overseas clients. We provide them with advice and help manage their brand, strategic communications, social media and PR efforts. We also also help these clients with their content development requirements. Given the profile of our current clients and their current focus, I am quickly developing expertise in Online PR, Lead Generation, SEO, and Conversion Rate Optimization, which is fast developing into my passion.
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BRANDZ Ltd
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New Delhi Area, India
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Strategic Communications Consultant
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Mar 2011 - Feb 2015
I picked up the nuances of the Brand Management Business and was deeply involved with the strategic process of brand development for 3 clients. I worked on the development of brand strategy and laid down the strategic communications framework for these clients. I was responsible to make sure that our efforts resulted in clear increase in the clients' market visibility, brand equity and sales. I and my team (2 Managers and 4 Executives) were also responsible for planning and managing the online presence of these clients which included SEO and Social Media Management so as to increase targeted web site traffic. Show less
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Sr. Manager - Media Relations & Business Development
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Apr 2010 - Mar 2011
I was heading the Media Management team and was responsible for making sure that our media team was able to network well with the journalists from various publications and TV channels and deliver expected results (media coverage) for all our clients. I was also responsible to identify and make business pitches to prospective clients. During my stint at Creativizt, I won 7 new retainer clients worth about Rs. 4,50,000 per month and 15 projects worth about Rs. 20,00,000.
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Manager - Media Relations
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Aug 2009 - Apr 2010
I managed the media deliveries for 5-6 clients on an average with the help of a team of 3 other executives working on the same set of clients. I was responsible to plan and manage the actual deliveries as per the expectation of our set of clients.
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Sr. Executive - Media Relations
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Apr 2009 - Aug 2009
Begun preparing for the larger role of a manager by taking on the responsibility of managing the media deliveries for 2 clients with the assistance of one junior executive. I was responsible to plan, execute and manage the actual PR Campaign under the guidance of a senior manager and ensure media deliveries as per the expectation of the clients.
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Xoom Public Relations
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New Delhi Area, India
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Media Relations Executive
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May 2008 - Apr 2009
Started my career with Xoom and picked up the nuances of the PR & Communications Business. I used to assist my manager on the media deliveries for 2 clients. I was responsible to interact with the media for all media deliveries besides daily media monitoring and preparation of daily reports. Started my career with Xoom and picked up the nuances of the PR & Communications Business. I used to assist my manager on the media deliveries for 2 clients. I was responsible to interact with the media for all media deliveries besides daily media monitoring and preparation of daily reports.
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Education
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Miranda House - Delhi University
B.Com. (Hons.), Commerce