Assistant Marketing Manager

• Sep 2023 - Present

Senior Executive Marketing

• Dec 2019 - Sep 2023

- Single Handedly launched new cinema properties such as PVR Hinjewadi-Pune's first ever PXL property-extra large screen format. - Handling and strategizing the ATL & BTL marketing plan for 50 cinemas throughout the West & Central Region. - Handling and strategizing cross promotion activities with various retail brands like Shopperstop, MAX, Hamleys to increase footfalls and revenue. - Handling multiple marketing campaigns from design to execution. - Closing monetary deals with various production houses and event agencies like Zee, Sony Pictures, Disney, Viacom 18, TVF, Hotstar, Wircraft, and more to organise events, shoots, screenings at PVR - Handling pan India barter alliances with Sunburn, Book My Show, Viacom 18, Dadasaheb Phalke Intrnational Awards, PIFF and more for the Mutiplex Partner title to increase brand recall. - Responsible for On Screen Presentation slides and plasma presentations for pan India 175 properties. - Assisted in creating integrated movie marketing campaigns across Hollywood, Bollywood and regional flims. - Responsible for creating weekly & monthly MIS of all marketing activities for the west & central region. - Co-ordinating with multiple malls with regards to both physical and digital promotion of PVR to increase footfalls and brand recall. - Strategic Brand Leverage through alliances in the OOH, Television and Radio Industry for stronger brand presence. Show less

Syndication & Licensing Executive

• May 2019 - Sep 2019

- Handled clients servicing for National and International OTT & DTH platforms - Identifying potential national and international Cable, OTH operators, agents for distribution of the channels on their respective platforms. - Preparing the proposals to finalising the deal and execution. Monitoring the ad commercials for Travelxp 4K | HD Channels - Stratergizing marketing ideas for Foodxp channel launch in UK. - Quality Check of the Shows & Episodes - Heads up on the final content uploads on subsidiary channels. - Coordinating with clients for localizing the channels in various languages i.e. (subtitling/dubbing). Show less

Creative Marketing Intern

• Jan 2018 - Apr 2018

- Co-ordination with vendors for in-cinema branding and printing execution of marketing collaterals. - Marketing support for promoting of F&B across West & Central region through menu designing and special promotion - Designed Weekly Movie Schedule Creatives for PVR properties all across Mumbai - Written promotional attiquete scripts for various movies like Baaghi 2, Raid, Hichki, 102 Not Out, Alyaari etc - Assisted in curating promotion plan for upcoming films. - Co-ordination with vendors for in-cinema branding and printing execution of marketing collaterals. - Marketing support for promoting of F&B across West & Central region through menu designing and special promotion - Designed Weekly Movie Schedule Creatives for PVR properties all across Mumbai - Written promotional attiquete scripts for various movies like Baaghi 2, Raid, Hichki, 102 Not Out, Alyaari etc - Assisted in curating promotion plan for upcoming films.

Creative Marketing Intern

• Jul 2017 - Oct 2017

- Vendor Management (Onboarding to Payment) - Designing & Schedule Creation for movies. - Assisted in curating promotion plan for upcoming films. - Designed multiple offer and promotional creatives such as BOGO and Shop & Win. - Vendor Management (Onboarding to Payment) - Designing & Schedule Creation for movies. - Assisted in curating promotion plan for upcoming films. - Designed multiple offer and promotional creatives such as BOGO and Shop & Win.