Ishaa Kedia
Project Manager at Foxy- Claim this Profile
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Experience
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Foxy
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Chile
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Wholesale
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Project Manager
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Apr 2022 - Present
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Marketing Intern
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Aug 2021 - Sep 2021
- Ideated and created the logo and project collaterals for PepsiCo's managerial program - Collaborated with marketing and design team to execute the launch video for the program - Ideated and created the logo and project collaterals for PepsiCo's managerial program - Collaborated with marketing and design team to execute the launch video for the program
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Applause Entertainment
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1 - 100 Employee
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Business Intern
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Apr 2021 - Jun 2021
- Developed a Go-to-market strategy to enter the Animation industry in India - Studied and identified the key genres for developing animation content across target groups using surveys, Google Insights, and SEM Rush - Analyzed the financials of four of the top-performing animation production companies in India, in order to gauge the industry performance - Conducted primary research via 25 in-depth interviews to understand user behaviour - Performed a comparative analysis with the Amazon Best Seller List and created a positioning map of the Indian Comics sector to make product development recommendations - Undertook a breakdown of Mahabharata by Amar Chitra Katha to plan out the product launch strategy under animated shows - Drafted a market entry viability report by conducting a competitor analysis for Esports in India Show less
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Birla Corporation Limited
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India
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Appliances, Electrical, and Electronics Manufacturing
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Management Trainee
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Aug 2019 - Jun 2020
- Executed investment decisions and monthly portfolio analysis of Mutual Funds - Facilitated process improvement by moving banking online for 4 of the company’s bank accounts - Initiated new categories for investment for an Rs.1000 Crore Treasury, backed by thorough research and industry analysis - Executed investment decisions and monthly portfolio analysis of Mutual Funds - Facilitated process improvement by moving banking online for 4 of the company’s bank accounts - Initiated new categories for investment for an Rs.1000 Crore Treasury, backed by thorough research and industry analysis
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Freelance Graphic Designer
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Sep 2018 - Jan 2020
- Designed internal brand assets including company logo and business card using photoshop - Designed required digitals and prints for branding, along with product catalogue - Designed internal brand assets including company logo and business card using photoshop - Designed required digitals and prints for branding, along with product catalogue
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AONE AGRO PRODUCTS PRIVATE LIMITED
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India
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Food and Beverage Manufacturing
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1 - 100 Employee
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Management Trainee
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Jun 2018 - Oct 2018
- Curated the company’s website, increasing digital outreach by 4-5% - Managed foreign bank correspondence and regulatory business system for a sister concern - Analysed key performance indicator for production and sales - Curated the company’s website, increasing digital outreach by 4-5% - Managed foreign bank correspondence and regulatory business system for a sister concern - Analysed key performance indicator for production and sales
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Education
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MICA
PGDM - C -
St. Xavier's College (Autonomous), Kolkata
Bachelor of Business Administration - BBA (Hons.) -
Ashok Hall Girls' higher Secondary School
High School, Business/Commerce, General