Ishaa Kedia

Project Manager at Foxy
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Location
Kolkata, West Bengal, India, IN

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Experience

    • Chile
    • Wholesale
    • Project Manager
      • Apr 2022 - Present
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2021 - Sep 2021

      - Ideated and created the logo and project collaterals for PepsiCo's managerial program - Collaborated with marketing and design team to execute the launch video for the program - Ideated and created the logo and project collaterals for PepsiCo's managerial program - Collaborated with marketing and design team to execute the launch video for the program

    • Business Intern
      • Apr 2021 - Jun 2021

      - Developed a Go-to-market strategy to enter the Animation industry in India - Studied and identified the key genres for developing animation content across target groups using surveys, Google Insights, and SEM Rush - Analyzed the financials of four of the top-performing animation production companies in India, in order to gauge the industry performance - Conducted primary research via 25 in-depth interviews to understand user behaviour - Performed a comparative analysis with the Amazon Best Seller List and created a positioning map of the Indian Comics sector to make product development recommendations - Undertook a breakdown of Mahabharata by Amar Chitra Katha to plan out the product launch strategy under animated shows - Drafted a market entry viability report by conducting a competitor analysis for Esports in India Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Management Trainee
      • Aug 2019 - Jun 2020

      - Executed investment decisions and monthly portfolio analysis of Mutual Funds - Facilitated process improvement by moving banking online for 4 of the company’s bank accounts - Initiated new categories for investment for an Rs.1000 Crore Treasury, backed by thorough research and industry analysis - Executed investment decisions and monthly portfolio analysis of Mutual Funds - Facilitated process improvement by moving banking online for 4 of the company’s bank accounts - Initiated new categories for investment for an Rs.1000 Crore Treasury, backed by thorough research and industry analysis

    • Freelance Graphic Designer
      • Sep 2018 - Jan 2020

      - Designed internal brand assets including company logo and business card using photoshop - Designed required digitals and prints for branding, along with product catalogue - Designed internal brand assets including company logo and business card using photoshop - Designed required digitals and prints for branding, along with product catalogue

    • India
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Management Trainee
      • Jun 2018 - Oct 2018

      - Curated the company’s website, increasing digital outreach by 4-5% - Managed foreign bank correspondence and regulatory business system for a sister concern - Analysed key performance indicator for production and sales - Curated the company’s website, increasing digital outreach by 4-5% - Managed foreign bank correspondence and regulatory business system for a sister concern - Analysed key performance indicator for production and sales

Education

  • MICA
    PGDM - C
    2020 - 2022
  • St. Xavier's College (Autonomous), Kolkata
    Bachelor of Business Administration - BBA (Hons.)
    2015 - 2018
  • Ashok Hall Girls' higher Secondary School
    High School, Business/Commerce, General
    2001 - 2015

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