Experience

Peters

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Furniture Executive

  • Oct 2021 - Present

• Senior Marketing Executive

  • May 2016 - Oct 2021

• Marketing Executive

  • May 2014 - May 2016



AW Hainsworth and Sons Ltd

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Executive - Design

  • Nov 2012 - Jan 2014

  To support the Design business manager and sales executives to deliver on sales and profit contribution targets by researching the market and developing and delivering a marketing and brand development strategy and plan• Project managed a programme of exhibitions in Birmingham, London and Paris. Liaised with exhibition organisers to design the stand, utilising and maximising the space of the stand effectively to draw attention and interest to the products on the stand.• Worked closely with the Marketing Executive (Protection & Performance) with the planning of the Coronation Festival at Buckingham Palace, including stand design, stand build and manning the stand over the course of the festival.• Designed and developed materials for exhibitions and key events including brochures, stand image, photography, packaging and advertising (print and social media).• Developed clear brand messages and ensured the brand guidelines are adhered to in all company (internal and external) communications.• Managed the brand websites and social media communications channels to maximise effectiveness and sales.• Researched an understanding of the consumer market including customer needs, price, positioning and retail habits. • Prepared marketing strategies and plans with the Design sales team for the local and overseas market identifying new opportunities for the brand/product development.• Liaised with printers and design agencies to develop promotional materials and support literature that communicate the agreed brand message.• Developed and delivered a PR strategy that maximises the brand profile and increased sales.• Built monthly Facebook campaign plan. • Established and managed relationships with external marketing agencies; agreed briefs and specifications of services, costs and timescales whilst monitoring their performance.• Developed and managed budgets, using all resources effectively and efficiently to deliver results.

• Marketing Communications

  • Oct 2010 - Nov 2012

  • Maintain and update the 3 company websites using various content management system with new products, PR stories and testimonials.• Launched a new brand and products. Designed and developed an e-commerce website, set up social media such as Facebook, Twitter and Google Adwords to promote to the key markets and audiences and build up brand awareness.• Published all PR stories and testimonials onto the blog pages related to the corporate business and 2 other brands, used social media to seek new followers and target new markets. • Analysed and produced a monthly website and e-shot report using Google Analytics for all 3 websites.• Created and designed internal and external e-shots to promote the company and its products to enhance brand and product awareness and generate sales.• Designed internal and external adverts and literature across the company ranges using adobe illustrator and photoshop.• Undertook market research into the identified market areas to develop sales, promote the company’s products and enhance my understanding of the customers and markets.• Co-ordinated exhibitions and liaised with external agencies to ensure campaigns prior to the events are in place and targets for getting the stand in place is met efficiently. • Proofread and checked all releases, articles and online/offline publications.• Provided administrative support to the Sales Director and to the marketing/sales departments in all marketing driven activities.



Redcats

• France
• Apparel & Fashion
• 300 - 400 Employee

• Website Merchandiser

  • Jun 2008 - Sep 2010

  • Frequently maintained and updated the website using the content management system with new products and new regular mini publications as well as the main 400 page catalogue which launched spring and autumn time.• Sourced images and copy from the French head office, linking them up to the correct catalogue numbers and ensuring that the copy has all the correct descriptions and reads the same as the paper copy publications.• Liaised with the Studio team, web designers, integrators, and also external design agencies to develop creative for the email campaigns; this can be either promoting the mini publications or aspects within the main catalogue.• Project managed the next season’s email and website campaigns, focusing the themes, offers and content (product), either using the bestsellers or products with high stock quantity, depending on the campaign.• Analysed and monitored the e-commerce product search and merchandising using specific software and drove searched results to the correct feeds to the website via SEO campaigns and banners. • Cover the day to day maintenance and aspects of Affiliate Management, ensuring that the live product feed and discount codes are regularly updated allowing the feeds to work.• Enhanced the customer shopping experience by implementing cross-sell and up-sell to the website and phone orders.• Monitored competitor websites and emails for key learning’s and trends. • Worked very closely with French head office on UAT testing on the new website platform, and communicated key brand strategy based on customer feedback and competitor analysis• Managed my own work as well as managing two temporary staff for 2months whilst focusing on UAT testing and planning on the next season ensuring that they have the relevant and sufficient information in order to complete set tasks, and making sure that they are on top of the target set.



Jigsaw Graphic Solutions, Astley Signs

• Marketing Assistant

  • Oct 2007 - Apr 2008

  • Liaised with outsourced advertising agencies to develop the division’s website ensuring it’s kept in the uniformed corporate style.• This involved copywriting text, researching and collating photographs with regards to the company products.• Maintained and inputted data accurately to the customer database and ensure it is kept up to date on a daily basis.• Developed external communications to enhance brand awareness and create new prospects.• Distributed direct mailers and newsletters and actively monitor results and number of responses.• Implemented the marketing strategy to promote Jigsaw for the local geographic area and set how to target new markets.• Actively seek new prospects and book appointments for the manager which involved meeting targets.• Other tasks involved dealing with customer or potential client enquiries and calculating prices for print jobs.