Experience

ICH Creative Consulting LLP
• India
• Retail Apparel and Fashion
• 1 - 100 Employee
• Creative Designer

  • Feb 2023 - Present


Muse Wearables

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Accessories Designer

  • Dec 2021 - Feb 2023

  Responsible for being an active and crucial part as a creative thinker, designer and decision maker in multiple creative projects across departments, majorly including : Accessory Design (Research, Ideation, Conceptualisation, Designing, Prototyping, Technical Design, Problem solving, CMF design, Management). 1. Lead designer for Muse ‘Illuminist’ hybrid watch (Classic Sports style) collection. (Launching Jan/Feb) 2. Collaborative designer for Muse Grandeur and Muse Modernist hybrid watch collection. 3. Lead Designer for Muse Smart Ring. (Launching Jan/Feb) 4. Packaging Design for Muse Hybrid Watches Creative Direction (Conceptualising, Strategising, Management, Execution). 1. Leading the Muse Modernist campaign - photoshoot, launch video, 3D art assets, photos, reels, graphic art. 2. Social Media Marketing design and development for Muse Modernist. 3. Copywriting for the Muse Wearables official website.



Papa Don't Preach by Shubhika

• Accessories Designer

  • May 2021 - Aug 2021

  Assisted the Head Shoe Designer at Papa Don’t Preach with various tasks that included 1. Assisting with Production - research, sourcing and sampling for raw materials from various vendors. 2. Instagram Account handling (Accessories by Papa Don't Preach) 3. Graphic designing to create multiple marketing assets for social media, sales and production requirements. 4. Market research to ideate on content generation for marketing and brand awareness of PDP accessories. 5. Creating Lookbooks for PDP shoes.



Tanisha Vaidya

• Textile Designer

  • Feb 2019 - May 2021

  Developed two collections of Prints exclusively for the designer label under Contract Basis. 1. Designed the ‘Nazmiyal’ collection of 30 textile prints inspired by Irani Carpets for Winter 2020. (Geometrical motifs fused into kaleidoscopic compositions with dense winter colours, developed into Indian, Western and Fusion wear for men and women). 2. Designed ‘Meri by Isha x Tanisha’ collection of 18 textile prints dedicated to ocean awareness for Summer 2021. Worked in collaboration with head fashion designer of the label, TanishaVaidya. (Storytelling prints with bright, fresh, pop and playful colours, developed into Indian, Western and Fusion wear for men and women).



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Graphic Designer and Advisor

  • Jan 2018 - Dec 2020

  Visual Identity and Branding Designer for 1. Premia Mall (Chhattisgarh’s first district specific shopping mall) 2.Aviro (German Anti-viral face mask company) 3. Manubhai Jewellers (Chattisgarh’s leading gold jewellery retailer) 4. UpperCase (Digital content solutions services) 5. Haribhai Gems - (Central India’s Largest Gemstone Showroom) 6. Spacegrid Design, Architecture and Interior studio Visual Identity and Branding Designer for 1. Premia Mall (Chhattisgarh’s first district specific shopping mall) 2.Aviro (German Anti-viral face mask company) 3. Manubhai Jewellers (Chattisgarh’s leading gold jewellery retailer) 4. UpperCase (Digital content solutions services) 5. Haribhai Gems - (Central India’s Largest Gemstone Showroom) 6. Spacegrid Design, Architecture and Interior studio



Carbuzz India

• India
• Motor Vehicle Manufacturing

• Graphic Designer

  • Jan 2018 - Jan 2020

  Responsible for leading, designing and copywriting a crucial advertisement campaign dedicated to attract local and national investors. Created 15 impactful collaterals for digital and print media used in indoor and outdoor advertising. Responsible for leading, designing and copywriting a crucial advertisement campaign dedicated to attract local and national investors. Created 15 impactful collaterals for digital and print media used in indoor and outdoor advertising.



Stelo Studio

• Denmark
• Media Production
• 1 - 100 Employee

• Industrial Designer

  • May 2019 - Jul 2019

  Directly interned under the founder to assist with 1. Generating upholstery furniture concepts and ideations for custom orders as well as brand’s collections and developments. 2. Textile selection for upholstery furniture developments. 3. Client consultations for their personal customisations in upholstered furniture. 4. Constant Researching and reporting on color trends, textile trends, interior design trends and vendors to assist decision making in design and direct client inquiries.