Experience

ROI Consulting Group

• United States
• Facilities Services
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2023 - Present



Ziba Foods

• Afghanistan
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Coordinator

  • Sep 2022 - Mar 2023

  • Established Ziba’s affiliate marketing through ShareASale and researched incoming affiliates for pending approval to increase Ziba’s clicks by 160% and increase net sales by 177% through Q4 of 2022 • Created and optimized Ziba’s social media campaigns across all company channels, Instagram, Facebook, Amazon, and company website, to boost viewer engagement and increase visibility by creating content on Canva and Photoshop and managing lifecycle of the content • Collaborated with a SaaS company, Trax, to set up in-store demos in 130 stores through Q4 2022 and Q1 2023 in the East Coast, Midwest, and Pacific regions in the USA and negotiated to increase number of stores by 30% at the same cost • Designed, built, and launched company’s updated website by improving usability and aesthetics which included the Ziba holiday page and F-1 partnership with Scuderia AlphaTauri • Restructured and optimized wholesale retailer marketplaces, such as Faire, Mable, RangeMe, Bubble Goods, and Pod Foods • Handled customer service and resolved customer product complaints by employing innovative strategies to build long-term relationships with new and current customers • Owned beginning-to-end influencer marketing from branding to final packaging and shipping Show less



Bloombox

• Bengaluru, Karnataka, India

• Marketing Associate

  • Aug 2020 - Aug 2021

  • Ideated, implemented, and created an assortment of marketing tools including brochures and print ads to craft a successful marketing campaign • Analyzed consumer data and evaluated marketing trends to aid in growing the customer base • Coordinated a range of marketing project releases and scheduled key events for the Asia-Pacific region • Monitored and optimized all social media postings to ensure top ROI, conversion rates, and viewer engagement • Led market research efforts to understand the target market and adapt product messaging to expand product visibility • Researched and maintained competitive market comparisons and evaluations Show less



Apicore US LLC

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Quality Assurance Intern

  • Jun 2019 - Aug 2019

  • Identified possible quality problems in API; advised and implemented effective comprehensive corrective or preventative actions • Worked closely with business analysts and subject matter experts to ensure clear communication of quality control requirements and maintenance of product quality • Assisted with preparation for third-party audits by streamlining the procedures based on the timeline and by examining the accuracy of laboratory paperwork • Identified possible quality problems in API; advised and implemented effective comprehensive corrective or preventative actions • Worked closely with business analysts and subject matter experts to ensure clear communication of quality control requirements and maintenance of product quality • Assisted with preparation for third-party audits by streamlining the procedures based on the timeline and by examining the accuracy of laboratory paperwork



The Centre for Cellular and Molecular Biology (CCMB)

• Hyderabad Area, India

• Laboratory Assistant

  • Jun 2018 - Aug 2018

  • Collected, observed, and interpreted data of phenotypic outcomes of the Drosophila Melanogaster such as wing size for various strains • Reviewed scientific literature and databases to ensure data integrity, accuracy, and validity • Worked closely with laboratory personnel and post-decorates to create a comprehensive experimental procedure for the project which resulted in various sub-strains with a mix of the original phenotypes being discovered • Collected, observed, and interpreted data of phenotypic outcomes of the Drosophila Melanogaster such as wing size for various strains • Reviewed scientific literature and databases to ensure data integrity, accuracy, and validity • Worked closely with laboratory personnel and post-decorates to create a comprehensive experimental procedure for the project which resulted in various sub-strains with a mix of the original phenotypes being discovered