Isela Warner
Sr. Global Marketing Director at Gurobi Optimization- Claim this Profile
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Bio
Cheryl W.
Isela is one of most talented, dedicated and respected employees I've had the pleasure to manage and work with. She made my job easy: just set the direction and wait for the great results. She's an expert at growing audiences and building qualified pipeline. Any marketing department would be lucky to have her.
Connie Klimko
I've worked with Isela for 18 months as her manager at IBM while she ran demand generation activities supporting the Retail industry. Within that role, Isela ran multiple successful digital campaigns as well as managed IBM's presence at the huge NRF retail event in 2016 and 2017, one of the largest events that IBM participates in all year, in any industry. Isela combines the rare ability to think strategically while managing huge projects flawlessly, managing multiple agencies, working across a complex and matrixed organization to present a unified experience for the customer. As well, even though Isela is driven to achieve outstanding outcomes, she never does this at the expense of a relationship and her sunny personality and optimistic nature make her someone that everyone wants to work with. I hope I get the opportunity to work with Isela again in the future; I have managed more than 100 people in my career and Isela is truly a stand-out.
Cheryl W.
Isela is one of most talented, dedicated and respected employees I've had the pleasure to manage and work with. She made my job easy: just set the direction and wait for the great results. She's an expert at growing audiences and building qualified pipeline. Any marketing department would be lucky to have her.
Connie Klimko
I've worked with Isela for 18 months as her manager at IBM while she ran demand generation activities supporting the Retail industry. Within that role, Isela ran multiple successful digital campaigns as well as managed IBM's presence at the huge NRF retail event in 2016 and 2017, one of the largest events that IBM participates in all year, in any industry. Isela combines the rare ability to think strategically while managing huge projects flawlessly, managing multiple agencies, working across a complex and matrixed organization to present a unified experience for the customer. As well, even though Isela is driven to achieve outstanding outcomes, she never does this at the expense of a relationship and her sunny personality and optimistic nature make her someone that everyone wants to work with. I hope I get the opportunity to work with Isela again in the future; I have managed more than 100 people in my career and Isela is truly a stand-out.
Cheryl W.
Isela is one of most talented, dedicated and respected employees I've had the pleasure to manage and work with. She made my job easy: just set the direction and wait for the great results. She's an expert at growing audiences and building qualified pipeline. Any marketing department would be lucky to have her.
Connie Klimko
I've worked with Isela for 18 months as her manager at IBM while she ran demand generation activities supporting the Retail industry. Within that role, Isela ran multiple successful digital campaigns as well as managed IBM's presence at the huge NRF retail event in 2016 and 2017, one of the largest events that IBM participates in all year, in any industry. Isela combines the rare ability to think strategically while managing huge projects flawlessly, managing multiple agencies, working across a complex and matrixed organization to present a unified experience for the customer. As well, even though Isela is driven to achieve outstanding outcomes, she never does this at the expense of a relationship and her sunny personality and optimistic nature make her someone that everyone wants to work with. I hope I get the opportunity to work with Isela again in the future; I have managed more than 100 people in my career and Isela is truly a stand-out.
Cheryl W.
Isela is one of most talented, dedicated and respected employees I've had the pleasure to manage and work with. She made my job easy: just set the direction and wait for the great results. She's an expert at growing audiences and building qualified pipeline. Any marketing department would be lucky to have her.
Connie Klimko
I've worked with Isela for 18 months as her manager at IBM while she ran demand generation activities supporting the Retail industry. Within that role, Isela ran multiple successful digital campaigns as well as managed IBM's presence at the huge NRF retail event in 2016 and 2017, one of the largest events that IBM participates in all year, in any industry. Isela combines the rare ability to think strategically while managing huge projects flawlessly, managing multiple agencies, working across a complex and matrixed organization to present a unified experience for the customer. As well, even though Isela is driven to achieve outstanding outcomes, she never does this at the expense of a relationship and her sunny personality and optimistic nature make her someone that everyone wants to work with. I hope I get the opportunity to work with Isela again in the future; I have managed more than 100 people in my career and Isela is truly a stand-out.
Experience
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Gurobi Optimization
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United States
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Software Development
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100 - 200 Employee
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Sr. Global Marketing Director
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Mar 2018 - Present
Responsible for global marketing and demand generation strategy for Gurobi Optimization. I lead a team of digital, events and content marketing experts responsible for developing the strategy and implementing the tools and campaigns necessary to drive qualified leads and transform Gurobi Optimization's marketing. Together, we increased leads by 75%, expanded Gurobi into a new market - Data Science, and helped the sales team exceed revenue targets. My team and I are responsible for managing the Martech stack, including Marketo, WordPress, Google Analytics, Zoominfo, and Whova, the digital events platform. Show less
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Sr. Global Campaign Manager, Watson Retail
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Aug 2015 - Jun 2017
Responsible for marketing IBM Watson for Retail business. Transformed IBM's digital Retail experience with cross functional team focused on compelling customer journeys, content creation, video, social, and paid media. Achieved $400.5M in marketing win revenue at 148% of target. Achieved 184% year-over-year website visits increase through SEO, paid and social media, and video. Managed finance and control-compliant $3M budget that included oversight of content and events.
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Demand Programs Team Lead, Industry Solutions
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May 2014 - Aug 2015
Led global guidance for IBM Commerce Program as team lead, providing campaign plans to geography teams in North America, Latin America, Europe, Asia Pacific, Japan, Middle East, and Africa to drive marketing targets.
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Sr. Demand Programs Manager, Smarter Cities
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Apr 2013 - May 2014
Drove global demand generation strategy, including digital, social, and cross-sell programs, with a focus on account-based marketing to meet sales goals for Smarter Cities Program.
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Sr. Global Demand Programs Manager, Team Lead
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Feb 2010 - Apr 2013
Responsible for global demand generation strategy for IBM WebSphere Commerce, Order Management, and ILOG Optimization Solutions as part of new IBM Smarter Commerce Business Unit.
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ILOG
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Software Development
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1 - 100 Employee
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Sr. Global Demand Programs Manager
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Jan 2009 - Jan 2010
Led demand generation strategy and campaigns for IBM ILOG CPLEX Optimization Solutions. Managed integration of ILOG Optimization Marketing programs into new IBM Unica Marketing tools and best practices to scale business.
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Sr. Field Marketing Manager, ILOG Direct, Americas
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Jan 2007 - Feb 2009
Responsible for lead generation strategy for ILOG Optimization and Visualization channel. Managed field marketing team dedicated to executing marketing programs, including events, workshops, advertising, webinar series, SEO, and academic program, to drive ILOG Direct sales/business with clients.
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Group Marketing Communications Manager
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Mar 2001 - Jan 2007
Drove strategic planning and implementation of marketing communications programs for Verification Business unit. Managed team of marketing managers and specialists to support company sales objectives of $400 million in Verification sales. Drove strategic planning and implementation of marketing communications programs for Verification Business unit. Managed team of marketing managers and specialists to support company sales objectives of $400 million in Verification sales.
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Education
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San Jose State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
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