Customer Experience Manager

• Mar 2023 - Present

Business Development Manager

• Jul 2021 - Nov 2022

- Manage the overall LINE IDOL project in regards to (1) acquisition & partnerships, (2) events/campaign/PR organization, and (3) operational tasks- Identify partnerships opportunities : acquire new partners, and manage / strengthen the relationship- Initiate, Manage and execute various Sales Campaigns to find opportunities for revenue growthManage and execute PR and Activation Events – by working with internal teams and external organizers / agencies- Communicate with external partners and assist them through the end-to-end process, which includes but is not limited to Official Account setup, Account verification, contract management, technical/operational assistance, etc.- Manage, collect, and input partners’ profile information within the company’s internal systemSupport Media Consulting team with conducting basic research, summarizing, and reporting for LINE IDOL project- Create reports to update the status/performance of LINE IDOL project- Communicate and collaborate with various internal teams to complete assigned tasks - Perform other duties as assigned for LINE IDOL project and other related projects/campaigns. Show less

Media & Content Development manager

• Dec 2020 - Dec 2021

- Understand and analyze media business insights and audience data to create efficient pricingpackages for LINE TV ad products (sponsorship and pre-roll), as well as support LINE TV team onsales pitches.- Leverage industry insights to initiate strategic marketing content and event plansDeliver astute presentation with effective recommendations that meet the objectives of the briefand are applicable to relevant teams and business partners.- Build sustainable relationships with top-tier corporate clients and media agency partners (bothnew and existing) Show less

Strategic Marketing Manager

• Aug 2019 - Mar 2020

Lead and manage sponsorship package for sales. (TV., online and Event) Work with partners to create marketing proposal such as media barter proposal, marketing partnership proposal and omi-channel package. Understand current and potential customers Plan media for marketing campaigns by Integrating offline and online media. Design 360-degree communication strategy in order to map and align to customer journey. Work with creative team and agencies, suppliers or organizers on briefing campaign objective & framework to make sure all the execution, quality standard, customer experience and KPI of the campaigns are met. Monitor and analyze benefits performance Show less

Marketing Manager

• Apr 2017 - Jul 2019

Develop and implement strategic marketing plan, Lead and manage sponsorship package for sales. (TV., online and Event) Set KPI & Forecast Revenue. Developing and implement multi-channel campaign to deliver new sales & retention Deliver marketing activities for Sponsorship team Conduct and undertake customer research activities to deepen our understanding of the customer base & evaluate potential future needs & requirement Identify & manage suppliers & marketing agencies Budget management and deliver all marketing activities within agreed budget To direct marketing staff where budget are involved To achieve frequent , timely & positive media coverage across available media To analyze the total lead generation and understand lead management to the best sales channel as possible Deliver overarching digital strategy & drive lead acquisition Understand current and potential customers Managing customer journey ( CRM ) Monitor and analyze benefits performance Show less

Marketing Manager

• Sep 2016 - Jan 2017

Created a marketing plan & marketing budget to meet the business objectives. Drive traffic to the website, event or venue, build brand awareness, engagement, leads, create sales package, etc. Created and implemented a total marketing plan for brand building, brand image, and communication. Project managed full responsibility to create marketing. Created a marketing plan & marketing budget to meet the business objectives. Drive traffic to the website, event or venue, build brand awareness, engagement, leads, create sales package, etc. Created and implemented a total marketing plan for brand building, brand image, and communication. Project managed full responsibility to create marketing.

Senior Marketing Officer

• Jan 2015 - Jul 2016

Worked with business partners to create co-campaign and co-promotion for the movie.Project managed, full responsibility to create marketing campaign, promotional campaign, creative development, To manage all aspects of print production ,receipt & distributionCollaborate with global marketing team to develop marketing communication strategy to drive brand promise.communication plan, budget and operation of the project. (Ex. Movie press conference, promotional campaign, Star tour, viral clip, merchandise, online-activities etc.)Coordinated with internal team and external team such as production, agency, partners to facilitate campaigns.Define success metrics for key strategic proposition projects and analyze performance after launch Show less

Creative

• Jan 2013 - Jan 2015

Creative & Copy Writer Promote content on Mono29 Channel.