Experience

OSIM International Pte Ltd

• Manufacturing
• 200 - 300 Employee

• Assistant Manager, Branding & Strategic Marketing

  • Jul 2019 - Present

  Regional marketer of OSIM massage chairs, innovative fitness and other healthy lifestyle products to inspire well-being.Product Marketing:- Go-to-market strategies- Global marketing campaigns- Marketing materials production (KV, TVC, videos, brochures, images, social media, product display)- Project management- Vendor management- Cost management- Market research- Consumer research- Competitor research- Product development- App content developmentBrand & Regional Marketing:- Brand guardian- Regional product launch events- Partnerships (Disney, Sundown)- Celeb collaboration (JJ Lin, Andy Lau)- Interactive retail experience Show less

• Senior Executive, Branding & Strategic Marketing

  • May 2017 - Jun 2019



Ekornes AS

• Furniture and Home Furnishings Manufacturing

• Regional Marketing Executive

  • Jan 2015 - Jan 2017

  Regional marketer of Stressless® luxury recliners and sofas. • Developed and executed regional marketing plans (B2B, B2C) for Singapore, Taiwan, Hong Kong and China • Overseen and managed marketing campaigns and daily marketing activities • Implemented and managed digital marketing efforts for social media, EDMs, SEM and Online-to-Offline (O2O) strategies • Managed CRM database and drove CRM strategies to support customer acquisition, retention and loyalty • Lead creative agencies and executed development for all marketing materials • Managed and tracked marketing budgets, identified ROI, and executed marketing plans within allocated budget • Ensured marketing materials adhere to corporate identity and brand guidelines • Collaborated with internal departments, external vendors, retailers and partners Show less



Gaia Living

• Netherlands
• Retail

• Marketing Executive

  • Jul 2012 - Jun 2014

  Local marketer of boutique furniture store which specialized in handcrafted solid wood furniture, lighting and home décor. • Planned, supported and executed promotional marketing campaigns to drive sales and traffic into the store • Conceptualized social media content and managed all social media activities • Managed and updated website with new product information and promotions • Developed artwork for in-store comms, EDMs, direct mailers and advertisements • Provided copywriting support for all marketing materials • Assisted in the planning and preparation of events Show less