Isabel Reinares Jiménez

Directora de Comunicación y Branding at Bmum
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Contact Information
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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5.0

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Segundo Manuel López Vazquez

Isabel ha sido una persona absolutamente clave en la etapa que compartimos en NH Hotel Group para la consecución de objetivos estratégicos del grupo. Su vocación, flexibilidad, empatía y honestidad han contribuido a crear proyectos que han superado las expectativas en todos los ámbitos. Entiende perfectamente cuales son las prioridades y las combina perfectamente con un approach muy humano

Monica Villar

It was a pleasure to work with Isabel. She is very committed and always has a positive attitude. Isabel is a great team player and is eager to learn. She achieved brilliantly beautiful projects. I wish her all the best in her future endeavors.

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Experience

    • Spain
    • Medical Practices
    • 1 - 100 Employee
    • Directora de Comunicación y Branding
      • Apr 2022 - Present

      http://bmum.es http://bmum.es

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director & Co-founder
      • Jun 2020 - Apr 2022
    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Brand Manager NH Collection-Southern Europe
      • Apr 2018 - Dec 2019

      ▪ Coordination of cross boarder and multidisciplinary teams (Hotels, F&B, Communication&PR, Commercial, Revenue, Sales, E-commerce) ▪ Brand Guardian of NH Collection in all B2C & B2B materials, events, Communication & PR and branded content ▪ Annual Strategic Marketing and F&B Plan development and monitoring ▪ Individual hotels Marketing Plan and events (F&B outlets) ▪ Development, implementation and supervision of multichannel creativities and branded content creation ▪ Responsible for the relationship and management of advertising agencies and other content-related suppliers (shooting, filming, social media, gastro pop-ups) Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • In-house Global Marketing at Iberia (IAG)
      • Jan 2015 - Apr 2018

      In-house global Marketing and Advertising at Iberia (IAG Group) Spain and international markets -Coordination of cross boarder and multidisciplinary teams -Definition and supervision of brand guidelines -Supervision and activation of global online and offline branded campaigns -Global communication support and marketing requests activation In-house global Marketing and Advertising at Iberia (IAG Group) Spain and international markets -Coordination of cross boarder and multidisciplinary teams -Definition and supervision of brand guidelines -Supervision and activation of global online and offline branded campaigns -Global communication support and marketing requests activation

    • Portugal
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Consultor Business Insight
      • Dec 2013 - Dec 2014

      -Coordination of cross boarder and multidisciplinary teams -Database management for CRM's brand campaigns -Strategy design and execution for online campaigns and business development -Supervision, activation and monitoring of brand campaigns Main Client: Procter&Gamble -Coordination of cross boarder and multidisciplinary teams -Database management for CRM's brand campaigns -Strategy design and execution for online campaigns and business development -Supervision, activation and monitoring of brand campaigns Main Client: Procter&Gamble

    • France
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Ejecutivo de Cuentas Online
      • Apr 2013 - Dec 2013

      Strategy and planning in social media, development, management and execution of promotional online actions, events organization, markets research Main clients: Sony Pictures, Grupo Granini and Grupo Autobar (Pelican Rouge) Strategy and planning in social media, development, management and execution of promotional online actions, events organization, markets research Main clients: Sony Pictures, Grupo Granini and Grupo Autobar (Pelican Rouge)

    • Ejecutivo de Cuentas BTL
      • Jan 2011 - Apr 2013

      Online strategy, direct marketing, market study, monitoring and organization of events, contents plan in Social Media, monitoring and follow-up of promotional campaigns Main clients: Procter&Gamble (Pringles, Gillette, Ariel, AmbiPur, Hugo Boss, D&G, Oral-B) and Banco Pichincha Online strategy, direct marketing, market study, monitoring and organization of events, contents plan in Social Media, monitoring and follow-up of promotional campaigns Main clients: Procter&Gamble (Pringles, Gillette, Ariel, AmbiPur, Hugo Boss, D&G, Oral-B) and Banco Pichincha

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Ejecutivo de Cuentas Trainee
      • Jun 2010 - Nov 2010

      Market and consumer research, community manager, events organization media planning, monitoring of advertising campaigns and new business Main clients: Gobierno de La Rioja, Bodegas Marqués de Cáceres, Best of Wine Tourism Market and consumer research, community manager, events organization media planning, monitoring of advertising campaigns and new business Main clients: Gobierno de La Rioja, Bodegas Marqués de Cáceres, Best of Wine Tourism

Education

  • Universidad de Navarra
    Publicidad y Relaciones Públicas, Comunicación, general
    2006 - 2010
  • ThePowerMBA
    #ThePowerMBA con especialización en Digital Marketing, Business and Digital Marketing Expert
    2020 -

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