Isabel Li
Inward Investment Manager- Creative Industries & Innovation at London & Partners- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Bio
Sarah Sackfield
Isabel has been an active member in our internal learning platform, the Academy, since January 2022. Her role as a team member and session producer is to come up with session ideas, develop those ideas into well thought out and insightful sessions, work closely with the speakers to refine their content, manage and host the sessions on the day and to facilitate questions at the end of the sessions. Amongst other sessions, Isabel coordinated and run her own interview style career story with our Head of Sustainability. In the lead up to this session Isabel interviewed the colleague and then prepared probing questions which would lead to an interesting dialogue between the two, followed by a high engagement question time. Isabel is a highly valued member of the team due to being a motivated self-starter and having a fantastic ability to find a story whether it be within a person or a topic. She has strong public speaking skills, a personal approach which makes people feel relaxed and included, and the ability to think on her feet and navigate challenging Q&A's within a group setting.
Sue Pegrum
Isabel was a highly intelligent employee who demonstrated exceptional communication skills. She had the ability to pick up on new concepts extremely quickly whilst still being able to attend to the day to day tasks. Isabel could always be relied upon to see a task through to completion and was conscientious in its execution. I would have no hesitation in recommending her to any potential employer.
Sarah Sackfield
Isabel has been an active member in our internal learning platform, the Academy, since January 2022. Her role as a team member and session producer is to come up with session ideas, develop those ideas into well thought out and insightful sessions, work closely with the speakers to refine their content, manage and host the sessions on the day and to facilitate questions at the end of the sessions. Amongst other sessions, Isabel coordinated and run her own interview style career story with our Head of Sustainability. In the lead up to this session Isabel interviewed the colleague and then prepared probing questions which would lead to an interesting dialogue between the two, followed by a high engagement question time. Isabel is a highly valued member of the team due to being a motivated self-starter and having a fantastic ability to find a story whether it be within a person or a topic. She has strong public speaking skills, a personal approach which makes people feel relaxed and included, and the ability to think on her feet and navigate challenging Q&A's within a group setting.
Sue Pegrum
Isabel was a highly intelligent employee who demonstrated exceptional communication skills. She had the ability to pick up on new concepts extremely quickly whilst still being able to attend to the day to day tasks. Isabel could always be relied upon to see a task through to completion and was conscientious in its execution. I would have no hesitation in recommending her to any potential employer.
Sarah Sackfield
Isabel has been an active member in our internal learning platform, the Academy, since January 2022. Her role as a team member and session producer is to come up with session ideas, develop those ideas into well thought out and insightful sessions, work closely with the speakers to refine their content, manage and host the sessions on the day and to facilitate questions at the end of the sessions. Amongst other sessions, Isabel coordinated and run her own interview style career story with our Head of Sustainability. In the lead up to this session Isabel interviewed the colleague and then prepared probing questions which would lead to an interesting dialogue between the two, followed by a high engagement question time. Isabel is a highly valued member of the team due to being a motivated self-starter and having a fantastic ability to find a story whether it be within a person or a topic. She has strong public speaking skills, a personal approach which makes people feel relaxed and included, and the ability to think on her feet and navigate challenging Q&A's within a group setting.
Sue Pegrum
Isabel was a highly intelligent employee who demonstrated exceptional communication skills. She had the ability to pick up on new concepts extremely quickly whilst still being able to attend to the day to day tasks. Isabel could always be relied upon to see a task through to completion and was conscientious in its execution. I would have no hesitation in recommending her to any potential employer.
Sarah Sackfield
Isabel has been an active member in our internal learning platform, the Academy, since January 2022. Her role as a team member and session producer is to come up with session ideas, develop those ideas into well thought out and insightful sessions, work closely with the speakers to refine their content, manage and host the sessions on the day and to facilitate questions at the end of the sessions. Amongst other sessions, Isabel coordinated and run her own interview style career story with our Head of Sustainability. In the lead up to this session Isabel interviewed the colleague and then prepared probing questions which would lead to an interesting dialogue between the two, followed by a high engagement question time. Isabel is a highly valued member of the team due to being a motivated self-starter and having a fantastic ability to find a story whether it be within a person or a topic. She has strong public speaking skills, a personal approach which makes people feel relaxed and included, and the ability to think on her feet and navigate challenging Q&A's within a group setting.
Sue Pegrum
Isabel was a highly intelligent employee who demonstrated exceptional communication skills. She had the ability to pick up on new concepts extremely quickly whilst still being able to attend to the day to day tasks. Isabel could always be relied upon to see a task through to completion and was conscientious in its execution. I would have no hesitation in recommending her to any potential employer.
Experience
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London & Partners
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United Kingdom
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International Trade and Development
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100 - 200 Employee
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Inward Investment Manager- Creative Industries & Innovation
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Jul 2018 - Present
• Responsible for inward investment from China, India, Mid and Eastern North America, focusing on creative & createch space.• Delivered nearly £20M GVA in FY2022/2023, which enabled the Creative Team to overachieve our annual target of £17M.• Planned and delivered high value networking events• Account management for existing key accounts who are considering further expansion in other regions.• Developing, maintaining, and strengthening relationships with external network of contacts, including key stakeholders, commercial partners, trade associations, universities and London boroughs, in addition to various business incubator and co-working spaces• Developed key sector messaging for games, film/TV/ Digital Content/ Digital streaming• L&P Brand Champion
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Business Development Manager- Asia Pacific
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Apr 2015 - Jul 2018
Led inward investment from South Korea, ASEAN regions and China.Sector lead for creative industries.
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Business Development Manager- North America
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Jul 2013 - Mar 2015
I focused on winning new inward investments from the West coast of North America. This was achieved by working closely with the senior managements of international businesses, stakeholders and colleagues to create the business case and deliver to the client's satisfaction sometimes at very short notice. Creative Industries Champion at London & Partners.London & Partners is the official promotional organisation for London. We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
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Crystal CG International
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United Kingdom
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Animation
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1 - 100 Employee
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Sales Manager
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Feb 2009 - Jul 2013
• Fee earner for visualisation business selling into the construction sector. • Managed high value construction industry accounts in UK and Europe, such as Gensler, Foster+Partners, BDP, Zaha Hadid's Architects etc. • Created and implemented key account strategy which has led to incremental growth in business revenue • Developed and grew the profit margin for architecture visualisation by 50% • Close liaison with management to develop and implement the corporate sales strategy • Fee earner for visualisation business selling into the construction sector. • Managed high value construction industry accounts in UK and Europe, such as Gensler, Foster+Partners, BDP, Zaha Hadid's Architects etc. • Created and implemented key account strategy which has led to incremental growth in business revenue • Developed and grew the profit margin for architecture visualisation by 50% • Close liaison with management to develop and implement the corporate sales strategy
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ViewSonic
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Executive Assistant to MD EMEA & Asia Pacific
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Jan 2008 - Jan 2009
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By Design PLC
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London, United Kingdom
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Executive PA to Chairman & Sales Team
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Jun 2006 - Dec 2007
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Hunan University
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China
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Higher Education
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400 - 500 Employee
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International Officer
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Aug 2001 - Sep 2003
Managed students' visa applications and entry applications to overseas partner universities. In charge of recruiting and managing foreign teachers for the college. Managed students' visa applications and entry applications to overseas partner universities. In charge of recruiting and managing foreign teachers for the college.
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Education
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2004 - 2005
University of Westminster
MA, Interpreting & Translation (Diplomacy) -
1997 - 2001
Central South University
BA, English
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