Experience

Adyen

• Netherlands
• Financial Services
• 700 & Above Employee

• Performance Marketing Manager

  • May 2023 - Present

  Amsterdam, North Holland, Netherlands



FedEx

• United States
• Freight and Package Transportation
• 700 & Above Employee

• Senior Digital Marketing Specialist

  • Jan 2020 - Sep 2022

  Hoofddorp, North Holland, Netherlands Managing paid search advertising campaigns responsible for creating significant impact on generating new business for TNT and FedEx, around the globe in +50 countries and +35 languages. Other focus areas & projects in addition to previous position: • Centralisation of advertising campaign ownership and management for the FedEx brand in EU & AMEA • Supporting brand transition projects (TNT to FedEx) globally • RFP process & onboarding of new agency partner • Expansion of… Show more Managing paid search advertising campaigns responsible for creating significant impact on generating new business for TNT and FedEx, around the globe in +50 countries and +35 languages. Other focus areas & projects in addition to previous position: • Centralisation of advertising campaign ownership and management for the FedEx brand in EU & AMEA • Supporting brand transition projects (TNT to FedEx) globally • RFP process & onboarding of new agency partner • Expansion of Google Trademark scope and revision of reseller contracts • Incrementality research of branded paid search advertising Show less



TNT

• Information Technology & Services

• Digital Marketing Specialist

  • Sep 2016 - Dec 2019

  Hoofddorp, Netherlands • Set-up & management of scalable paid search campaigns in SA360 (Google, Microsoft Ads, etc.) across +50 countries and +35 languages • Target & budget planning • Analysing campaign performance, identifying and implementing testing strategies to maximise ROAS • Dashboarding & data analysis in Google Analytics, Google Data Studio and Adobe Analytics • Media agency briefing & relationship management • Communicating paid media concepts, results and learnings to internal & global… Show more • Set-up & management of scalable paid search campaigns in SA360 (Google, Microsoft Ads, etc.) across +50 countries and +35 languages • Target & budget planning • Analysing campaign performance, identifying and implementing testing strategies to maximise ROAS • Dashboarding & data analysis in Google Analytics, Google Data Studio and Adobe Analytics • Media agency briefing & relationship management • Communicating paid media concepts, results and learnings to internal & global stakeholders • Close collaboration with other internal teams such as SEO, display, customer on-boarding, content & localisation and data Show less



ReachLocal

• United States
• Advertising Services
• 700 & Above Employee

• Principal Campaign Performance Consultant

  • Dec 2014 - Jun 2016

  Amsterdam und Umgebung, Niederlande Having progressed into the role of a Principal Campaign Performance Consultant I manage the company's biggest client accounts including i.a. an international hotel chain and medium-sized online shops.

• Campaign Performance Consultant / Key Accounts

  • Feb 2014 - Nov 2014

  Amsterdam und Umgebung, Niederlande Progressing into the role of a Campaign Performance Consultant / Key Accounts I took on more responsibility by managing clients with a higher monthly ad spend and a broader product portfolio including Google Shopping and Remarketing.

• Campaign Performance Consultant

  • Mar 2013 - Jan 2014

  Amsterdam und Umgebung, Niederlande • PPC campaign management and optimisation (search & display advertising) • Creation of performance reports and thereupon optimisation of online marketing campaigns with a strong focus on ROI • Overseeing the on-boarding of new clients and their campaigns • Responsible for pre and post-sales support on PPC campaigns, liaising with both internal and external stakeholders for increasing long-term client retention • Interface management (IT - Marketing - Sales)



classmarkets GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Trainee Online Marketing

  • Mar 2012 - Feb 2013

  Berlin und Umgebung, Deutschland Tasks & Responsibilities: • Management of internal & external AdWords accounts • Strategic planning, implementation and reporting of SEM and SEO measures • Web tracking implementation and evaluation • Creation of SEM manuals and training material for interns • Developing marketing cooperations to achieve the company's off-site optimisation goals • Content creation (blogposts and SEO texts) in the area of real estate and labour market Key Contributions: • Developed a… Show more Tasks & Responsibilities: • Management of internal & external AdWords accounts • Strategic planning, implementation and reporting of SEM and SEO measures • Web tracking implementation and evaluation • Creation of SEM manuals and training material for interns • Developing marketing cooperations to achieve the company's off-site optimisation goals • Content creation (blogposts and SEO texts) in the area of real estate and labour market Key Contributions: • Developed a comprehensive spreadsheet to monitor campaign performance over time, which has been used since • Implemented Google Analytics e-commerce tracking for the company's lead generating websites to significantly improve reporting accuracy and campaign optimisation • Initiated the development of a script to automate campaign changes based on backend data such as amount of objects available per geographical region to maximise ROAS Show less



Thomas Cook / Aldiana GmbH

• Internship Marketing & Sales

  • Nov 2009 - Feb 2010

  Frankfurt am Main und Umgebung, Deutschland • Creation of newsletters and advertising material • Optimisation of corporate website content • Statistical analysis of sales data • Administrative support