Isabelle Caskey

Communications Specialist at Flywheel Publishing
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Contact Information
us****@****om
(386) 825-5501
Location
Columbia, South Carolina, United States, US

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Credentials

  • Business Analytics
    Darla Moore School of Business
    May, 2023
    - Nov, 2024

Experience

  • Flywheel Publishing
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Communications Specialist
      • May 2023 - Present

      -Assisting 2 technology companies improve their online presence via search engine optimized web content. -Published articles that rank #1 in Google's SERP. -Increased click-through rate of TeliportMe’s content hub by 5% within the first month of launching strategic initiative. -Assisting 2 technology companies improve their online presence via search engine optimized web content. -Published articles that rank #1 in Google's SERP. -Increased click-through rate of TeliportMe’s content hub by 5% within the first month of launching strategic initiative.

  • Dell Technologies
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • MBA Product Marketing Intern
      • Jun 2022 - Aug 2022

      -Analyzed Dell Premier's global messaging in relation to its competition and developed marketing strategies for positioning. -Identified opportunity estimated at $550M in additional annual revenue by implementing a positioning campaign to boost online adoption among enterprise customers. -Analyzed Dell Premier's global messaging in relation to its competition and developed marketing strategies for positioning. -Identified opportunity estimated at $550M in additional annual revenue by implementing a positioning campaign to boost online adoption among enterprise customers.

  • Coca-Cola Consolidated
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • MBA Consultant
      • Jan 2022 - May 2022

      -Conducted secondary and primary research to identify drivers of change in single-serving beverage purchases during COVID. -Identified 2 segments of consumers from interview/survey data and developed tailored recommendations for each segment. -Conducted secondary and primary research to identify drivers of change in single-serving beverage purchases during COVID. -Identified 2 segments of consumers from interview/survey data and developed tailored recommendations for each segment.

  • FedEx Custom Critical
    • United States
    • Truck Transportation
    • 700 & Above Employee
    • MBA Consultant
      • Jan 2022 - May 2022

      -Conducted an online survey of 223 companies using critical freight services. -Analyzed data using SPSS. -Developed strategic recommendations based on most influential services and competitive offerings. -Conducted an online survey of 223 companies using critical freight services. -Analyzed data using SPSS. -Developed strategic recommendations based on most influential services and competitive offerings.

  • Teliportme SARL
    • Luxembourg
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Feb 2020 - Jun 2021

      -Conducted field marketing campaigns and communicated consistent brand messaging across digital platforms.

    • Chief Of Staff
      • Jul 2019 - Feb 2020

      -Served as internal Communications lead for global employees and coordinated international operations.-Established a communications calendar that effectively managed and prioritized key messages for global employees.

    • Content Marketing Writer
      • Jan 2019 - Jun 2019

      -Wrote marketing content to develop brand awareness and drafted essays aimed at securing funding for development of AR/VR projects.-Authored one of six proposals accepted by the UNICEF Innovation Fund which provides support for technology solutions that benefit children.

  • PJT Partners
    • United States
    • Investment Banking
    • 700 & Above Employee
    • Assistant
      • Nov 2015 - Jun 2019

      Acted as primary point of contact for operations on the executive floor at company headquarters. Acted as primary point of contact for operations on the executive floor at company headquarters.

  • Scott Daniel Design
    • Greater New York City Area
    • Head of Chemical Development
      • Oct 2014 - May 2015

      Managed chemical lab and engineered glaze recipes for international hospitality clients. Managed chemical lab and engineered glaze recipes for international hospitality clients.

Education

  • Darla Moore School of Business
    International Master of Business Administration - IMBA
    2021 - 2023
  • ESCP Business School
    Master in Management
    2023 - 2023
  • University of Florida
    Post Baccalaureate Study, Ceramic Chemistry
    2013 - 2014
  • University of South Carolina
    Bachelor of Fine Arts (B.F.A.), Fine and Studio Arts
    2009 - 2013

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