Experience

brandlove, inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Founder | Freelance Account/Project Director & Brand Strategist

  • Aug 2016 - Present

  brandlove is a collective of freelancers and freethinkers. We're project managers, brand strategists, designers and producers working together on a per-gig basis to provide value and build brand equity for clients, big and small. With the flexibility to operate as a full-service agency/consultancy or individual freelancers depending on our clients’ needs. brandlove is a collective of freelancers and freethinkers. We're project managers, brand strategists, designers and producers working together on a per-gig basis to provide value and build brand equity for clients, big and small. With the flexibility to operate as a full-service agency/consultancy or individual freelancers depending on our clients’ needs.



Heavenly

• Netherlands
• Travel Arrangements
• 1 - 100 Employee

• Freelance Business Director & Brand Strategist

  • Feb 2016 - Present

  Branding agency with headquarters in London, UK.Role: Operations, Finance, Account & Project Management, Strategy, HR. Branding agency with headquarters in London, UK.Role: Operations, Finance, Account & Project Management, Strategy, HR.



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Freelance Account Director, Team Lift | Publicis

  • Dec 2021 - Apr 2022

  Planet Fitness Q1/Q2/Q3 Campaign Delivery 2022 (New Year's Eve, Super Bowl, High School Summer Pass)

• Freelance Account Director, Le Truc | Publicis

  • Feb 2022 - Mar 2022

  Start-up Campaign Delivery



Medium Rare Strategy

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Account Director & Strategist

  • Mar 2016 - Mar 2022



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Account Director - 2021 campaign delivery CVS

  • Sep 2021 - Dec 2021

  CVS Health | $25MM Campaign Delivery "Healthier Happens Together" (10/25/21) launch CVS Health | $25MM Campaign Delivery "Healthier Happens Together" (10/25/21) launch



Catch New York

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Group Account Director

  • May 2021 - Dec 2021



Butler, Shine, Stern & Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Account Director

  • Mar 2021 - May 2021

  Managed Sovos advertising account (strategy, creative, production). Brands included Rao’s homemade, noosa yoghurt, Birch Benders and Michael Angelo’s. Headed up the inter agency team consisting of PR, Social, Paid media, and website agencies associated with all brands. Managed Sovos advertising account (strategy, creative, production). Brands included Rao’s homemade, noosa yoghurt, Birch Benders and Michael Angelo’s. Headed up the inter agency team consisting of PR, Social, Paid media, and website agencies associated with all brands.

• Account Director

  • 2014 - 2016

  Key achievements:• Built and an award-winning, first in category campaign for Loews Hotels & Resorts (Travel For Real), that also allowed Loews to increase engagement levels on its social platforms by 62% respectively. • Grew the hospitality group’s monthly retainer base by 22%.• Spearheaded the re-branding and launch pitch for InnrCircle, a celebrity management service provider in the app space co-financed by Bunim/Murray Productions, which resulted in a win and a new profitable retainer client for Catch.Role:• Senior member of the account management team for this full-service agency focused on strategic and creative execution for hospitality group Loews Hotels & Resorts and InnrCircle. • Develop and drive advertising and media strategies bringing them to life through effective collaboration with the creative team and the Chief Creative Officer (CCO).• Provide leadership and management for the strategy, creative, media, financial and account teams in relation to business development for the Loews Hotel & Resorts account consisting of 23 hotels, 3 regions and their corporate Headquarters based in New York. Provide agency leadership, project management and cooordination for new digital client InnrCircle.• Provide strategic and creative direction to client marketing & communications teams and their partner agencies. • Manage the hospitality group and individual clients’ P&L including retainer, statements of work, and rolling production projects such as digital (banner, web and app development), print, out-of-home, video and ad hoc marketing collateral.



Nestlé Nespresso SA

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Freelance, brand management and media

  • 2013 - 2014

  Key achievements:• Created and placed all advertising in the US market related to the Nestlé brand’s biggest ever North America launch in 2014, the VertuoLine coffee system, aimed at breaking the American market which focuses on a longer coffee rather than the traditional espresso. The launch proved key in growing awareness levels and sales in the regions establishing the US as one of the brand’s key growth markets.• Instrumental in creating Nespresso USA’s first ever guerilla campaign combining out-of-home build outs on bus shelters, with app development, street teams and wrapped supercars to drive Black Friday Sales in a struggling Boston market.Role:• Charged with overseeing the creation of all advertising content (digital, print, out-of-home, TV) for Nespresso USA, managing various creative agencies in the US and Europe.• Executed the placement of above the line media including television, print, digital, and out-of- home for the United States market. Worked closely with media agencies to ensure proper fulfillment of media strategies.• Managed the internal budget, forecast, billing and invoicing for all vendor contacts and initiatives.• Coordinated projects employing expertise and language skills superseding cultural barriers (USA, France, Switzerland).



CO OP Brand Partners

• United States

• Account Supervisor

  • 2012 - 2013

  • Led all phases of branding projects including new business proposals, research, strategy creation, visual and verbal identities, and asset creation for all marketing touch points, including campaign launch. • Managed relationships between internal client services departments, outside agencies, and Clients. • Developed digital and print materials to support marketing and branding initiatives including investor videos, websites, eblasts, presentation templates, brochures, floor plans, and advertising.• Maintained client budgets and timelines.



Publicis Royalties

• Senior Brand Consultant & Strategist

  • 2010 - 2011

  • Account and strategy lead for Fortune 500 branding clients such as Alcatel Lucent and Kingfisher (B&Q, Castorama).• Developed and executed on brand strategies, visual and verbal identities, naming, brand architecture and subsequent guideline documents and brand books. Also co-wrote content for taglines, websites, brand books and guideline documents.• Led international coordination through consistent interfacing with different Publicis agencies and our clients based in Canada, US, France, and the UK. • Tasked with the role of brand guardian providing oversight of the work of other agencies and internal groups.



Open2Europe

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Consultant Scandinavia & UK

  • 2009 - 2010

  • Increased press coverage (by 100%) in terms of volume and quality across Scandinavia with features appearing in national daily newspapers in key press categories. • Successfully bridged multicultural environments by leading and implementing PR programs across Europe and working with APAC and EMEA clients representing diverse cultures. • Increased press coverage (by 100%) in terms of volume and quality across Scandinavia with features appearing in national daily newspapers in key press categories. • Successfully bridged multicultural environments by leading and implementing PR programs across Europe and working with APAC and EMEA clients representing diverse cultures.



T4 Media Ltd

• India
• Events Services

• Out-of-Home Account Manager

  • 2006 - 2008

  • Developed start-up business for transit advertising with the out-of-home advertising specialists IPM, Kinetic, the WPP agencies, and their clients resulting in a 300% growth in business. Exploited opportunities to grow business in previously untapped markets such as mobile handsets and theaters. • Developed start-up business for transit advertising with the out-of-home advertising specialists IPM, Kinetic, the WPP agencies, and their clients resulting in a 300% growth in business. Exploited opportunities to grow business in previously untapped markets such as mobile handsets and theaters.



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Out-of-Home Account Executive

  • 2005 - 2006

  • Supported the UK national sales team responsible for WPP sales at the world’s foremost out-of-home media vendor. • Supported the UK national sales team responsible for WPP sales at the world’s foremost out-of-home media vendor.