Head, Account Management

• Dec 2022 - Present

Marketing Communication & Business Structure Consultant

• Nov 2019 - Present

Work with companies to create and implement strategies for effective production and implementation of niche-based marketing efforts that enhances engagement and exposure. Assist in marketing plan preparation, including budget and short and long-term strategies. Create and maintain consistent corporate brand/image voice cross product lines, events, and promotional materials, and throughout company departments. Spot new marketing opportunities for company and carry out marketing initiatives. Responsible for planning of company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing plan. Work with relevant personnel on events/programs to have a firm understanding of their purpose. Create relevant reports on marketing programs, including post-event reports, regular status reports, and analysis. Show less

Head, Strategic Projects

• Jun 2022 - Dec 2022

Digital Marketing Specialist

• Nov 2018 - Oct 2019

Developing, integrating and implementing traditional and non-traditional marketing strategies that support all Arc Skills' line of businesses and ensure they get the needed visibility and conversion. Develop, coordinate, and oversee all digital strategies for the LSETF-UNDP Employability Support Project. Articulating and implementing the overall Arc Skills Nigeria and LSETF-UNDP Employability Support Project positioning matrices in a way that consistently showcases and supports their offering. Develop, coordinate, and oversee all stakeholder events for Arc Skills and the LSETF-UNDP Employability Support Project. Helping to curate and manage brand engagement and conversation online to ensure it is in sync with the overall brand objective. Monitoring online activities, social media metrics and trends to align brand activities and ensure maximum positional adjustment. Show less

Deputy Team Lead, Strategy

• Jun 2018 - Nov 2018

-Adapted clients’ marketing strategies and campaigns for the digital space. -Oversaw social media campaigns from ideation, to content creation to implementation, management and reporting. -Coordinated effectively, the online social community and customer relationship of clients by ensuring real-time responses to customers’ queries and inquiries. -Identified trends and new technology taking place in mobile, viral marketing, blogs and social networking spheres to ensure the company was able to stay ahead of the curve. -Assisted in providing creative and strategic art direction for optimal user experience. -Managed the online perception and reputation of clients, combating negative mentions and online crises. Assisted in neutralizing negative mentions. -Tracked, measured and analyzed key metrics of clients’ online marketing and social media campaigns with various web and social media analytic tools. Show less

Head, Content and Campaigns

• Oct 2016 - May 2018

Responsible for the creation and implementation of marketing communication activities, strategy and content plan for the delivery of clients’ business objectives.Responsible for the quality of service and delivery of all integrated campaigns across all channels including OOH, SEO, PPC, Facebook, LinkedIn, Twitter, and ATL channels to mention a few. Responsible for product or service analytics and optimization solutions and systems with innovative ideas that can improve customer experience.Managed the creation and implementation of the all marketing communications strategy, including social media, content marketing, art direction, organic search, and paid search.Responsible for leading and driving interdepartmental teams through the client’s strategy planning and development, as well as leading the team across the entire customer journey, ensuring all touchpoints are aligned. Show less

Chief Of Operations

• Nov 2017 - Mar 2018

• Was responsible for leading and driving interdepartmental teams through the brand’s marketing strategy planning/development, budgetary plans, and leading the team across consumer experience journey, ensuring all touchpoints are aligned.• Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.• Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. Show less

Digital Communications Executive

• Sep 2015 - Sep 2016

• Plan and write digital content (blog posts, scripts, mood boards, case studies, newsletters, ad copies, etcetera) to support the brand on social media and other online platforms, for each relevant audience and marketing channels (email, apps, website, and social media platforms). • Increasing awareness of the brand, product, and services both internally and externally through outreach and social media amplification. • Carry out social media listening and analytics report (competitive analysis, google analytics and other cogent metrics inclusive) using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives. • Plan and implement customer research and use the findings to feed into the online strategy to support the business goals (Growth, retention, engagement). • Identify and recommend new tools, including community management, reporting, and social listening tools. • Identify and manage existing and prospective/possible platforms, influencers and online community niche that brands could tap into to further engage their consumers. • Identify social media trends to keep the business focused and at the forefront of digital. Show less