Isabelle Vuong

DIGITAL COMMUNICATIONS MANAGER at COGES Events
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Chinese Elementary proficiency
  • French Native or bilingual proficiency
  • Spanish Professional working proficiency
  • English Full professional proficiency
  • Vietnamese Native or bilingual proficiency
  • Italian Professional working proficiency

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5.0

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Bernd Oehlerking

Isabelle worked in my team during her time at Airwell. Her task was to build a Market Intelligence Database for the air-conditioning market. Her learning ability to the specific needs has been really awesome. Within a short time of period she established a database which provides a comprehensive overview. In addition she support to build a Group-wide website strategy which included a European-wide centralizes CMS. Isabelle was well integrated into the marketing team and always supportive. She was a real personal gain to our team.

Rita MARCOULLIER

Isabelle has a pleasant personality and adapts quickly to new working environments. Her attention to details was a real asset when she worked with us in the Marketing department (Airwell).

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Credentials

  • Certification Video Creator
    2Emotion
    Jan, 2021
    - Nov, 2024
  • Google AdWords Certification Program: Individually Qualified
    Google AdWords
    Jul, 2013
    - Nov, 2024
  • HSK (Hànyǔ Shuǐpíng Kǎoshì) Chinese Proficiency Test
    Hanban, a non-government organization affiliated with the Ministry of Education of the People's Republic of China.
    Jun, 2013
    - Nov, 2024

Experience

  • COGES EVENTS
    • France
    • Events Services
    • 1 - 100 Employee
    • DIGITAL COMMUNICATIONS MANAGER
      • Jun 2017 - Present

      ◾ COGES Events is a wholly-owned subsidiary of the French Land and Airland Defence and Security Industries Association GICAT. It is devoted to promote the Defence and Security sector through organization of leading tradefairs (Eurosatory in France, ShieldAfrica in Cote d’Ivoire, Expodefensa in Colombia and Platinum Security in Monaco), as well as other events in the sector. Overall responsibility for implementing and driving all aspects of digital marketing strategy, management of content on websites and social media output, as well as mobile app for exhibitions, email and PPC activities: • Digital & SEO: Published and updated content on websites through the use of WordPress Content Management Systems (CMS), on Mobile app and chatbot. • Online: Managed the online presence to maximise inbound and user engagement. • Social media: Managed and developed Social Media presence. • Reporting: Produced regular reports on online traffic and other metrics for key stakeholders. Analysed the results of digital marketing campaigns. • Emailing: Planned and prepared email marketing campaigns and regular eNewsletters including database and email systems management. • Video editing and content creation & Photoshooting • SEM: Set up, monitoring on PPC and banner campaigns and budgets on Google. Created lists of relevant keywords that generate qualified leads. Show less

  • Bookassist
    • Ireland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • ONLINE MARKETING SPECIALIST / Responsable Marketing Digital
      • Nov 2011 - 2016

      ◾ Bookassist develops award-winning technology for hotels and creates successful and proven online strategies for the Hospitality Industry to drive direct bookings and build online revenue. Bookassist has offices in Dublin (HQ), Paris, Madrid, Rome, Vienna and Prague. • SEM: Created and maintained Search Engine Marketing multilingual campaigns (Budget around 300 K€/year) for hotels and hotel groups across multiple ad platforms Google Adwords, Bing Yahoo ads, Meta Search. Bookassist is a Google Premier Partner Company, Google Hotel Price Ads partner, TripAdvisor Instant Booking and Premium Partner and Trivago partner. • SEO: Analysed, developed and implemented onsite and offsite Search Engine Optimization strategies for new and existing clients. • SM: Created social media profiles, blogs for clients and advised on strategies to achieve targets. • Online: Analysed client’s online presence and reported on changes that are required to improve traffic and conversion. Advised on website structure to improve navigation, user experience and usability. • Monitored and analysed existing performance of current clients using recognised KPIs and implemented actions and agreed strategies to improve e-commerce conversion. • Advised clients on e-mail marketing strategy. • Regular meetings with clients to review performance and improve strategies. Created monthly or quarterly comprehensive analysis reports. • Created & presented workshop/seminar content to inform clients of latest trends & best practices. • Event management (corporate events, social club, etc,..) Show less

  • Software Asset Management Ireland
    • Ireland
    • Education Administration Programs
    • 1 - 100 Employee
    • ONLINE COUNTRY MANAGER
      • Mar 2011 - Sep 2011

      ◾ Software Asset Management Ireland Limited (SAMI) is an award winning (Deloitte Fast 50 winner in 2010 and runner-up in 2011) software company specialising in solutions for the Education market in Ireland and the UK. As a leading supplier of #Microsoft software and solutions to the student and education community, Software4Students is the largest and original programme for supplying software to school and college students and their parents. • Responsible for localising the e-commerce website • Managed social media platforms: Facebook, Twitter • Developed the marketing plan, the SEO and PPC plans from set up through to optimisation • Wrote and managed blogs and articles • Developed creative localised and online marketing materials • Created of new pay per click accounts across all search major engines: Google adwords and Bing, set up of campaigns and pre-launch testing • In-depth keyword, audience and website advertising research, Google Analytics Show less

  • Pfizer
    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • PROJECT MANAGER E-BUSINESS
      • Apr 2010 - 2011

      ◾ The world’s largest biopharmaceutical company, with a broad and diversified global product portfolio, and leadership in virtually all key high-growth therapeutic areas. Communication and digital activities • Liaise and project managed new websites launches with agency and creative Team - Knowledge of web content management systems (CMS) • Managed and drove the improvement of the company's website through the use of metrics e.g. Google Analytics • Reported on site statistics and convert such data into meaningful information with practical recommendations • Responsible for websites content maintenance and for the corporate accounts on social media: Facebook, Twitter, RSS, push mails campaigns • Responsible of the coordination of the CRM project database - Analyzed websites performance, market trends, industry developments Show less

  • Groupe Airwell
    • France
    • Renewable Energy Equipment Manufacturing
    • 1 - 100 Employee
    • MARKETING INTELLIGENCE & GROUP COMMUNICATION
      • Sep 2009 - Apr 2010

      ◾ Global leaders for the manufacture and distribution of high class, environmentally balanced and reliable air conditioning systems. Online activities • Implemented and developed the group company website - updating and ongoing maintenance • Maintained and enhanced editorial on the website ensuring timely and relevant content • Briefed and liaised with creative design agencies on campaign creation for digital marketing • Coordinated activities related to communication and websites launches with other departments across the different entities in the group Marketing and Communication activities • Analyzed market, including competitors, customer surveys, awareness, brand positioning, and pricing strategy • Responsible of the planning and coordination of all aspects of marketing including, events, media relations and business development • Responsible for developing the brand across the World through innovative advertising and media strategies • Managed production of marketing materials for European entities including clients reference brochure Show less

  • Arvato CRM Solutions
    • United Kingdom
    • Outsourcing and Offshoring Consulting
    • 300 - 400 Employee
    • ACCOUNT MANAGER (McAfee software and hardware)
      • Jun 2008 - 2009

      ◾ Worldwide leader in Digital media manufacturing Arvato Digital Services (Ireland) is part of Bertelsmann, one of the world's largest media corporations. • Worked closely with internal planning and scheduling departments in expediting orders and planning forecasts • Mapped and documented internal processes and drove business process improvement • Transferring SAP inventories from production to shippings inventory. Reported any discrepancies to inventory analyst • Responsible for managing damaged returns and shared weekly global customer call • Provided accurate daily/weekly global reporting on hardware inventory to customers in the U.S and Asia, to ensure stock availability as per SLA Show less

  • Pens.com
    • United States
    • Advertising Services
    • 700 & Above Employee
    • SALES & MARKETING ACCOUNT MANAGER
      • May 2006 - May 2008

      ◾ World class provider of personalized marketing solutions National Pen is part of the National Pen Corporation whose Head Office is in San Diego, California. It offers high value branded marketing products to small and medium businesses through multiple channels. • Responsible of a portfolio of B2B customers from existing customer database and generating increased sales. • Assisted in the design/printing of marketing and sales support collateral promotional items. • Participated in development of brands’ company: European catalogue, website, commercial letters, online mails. • Responsible to deliver reports of account managers sales performance. • Conducted satisfaction surveys towards new customers and analyzed results. Show less

  • Newell Brands
    • United States
    • Manufacturing
    • 700 & Above Employee
    • JUNIOR BRAND MANAGER for Waterman, Parker, Papermate, Reynolds (internship)
      • Jan 2005 - 2005

      ◾ Global leader in everyday and fine writing instruments, labeling solutions, office organization and office technology, with a powerful brand lineup led by Sharpie® permanent markers, Paper Mate® pens and pencils, Liquid Paper® correction products, Expo® dry erase markers and accessories, Waterman® and Parker® fine writing instruments. Strategic Marketing analysis responsibilities • Monitored and analysed brand and competitor performance to identify and outline Swots to recommend business building/defence initiatives through the AC Nielsen distributor panels • Managed design and print of marketing and sales support collateral, promotional items, point of sale material Public relations and events activities • Day to day management of PR agencies: wrote briefs, events marketing plan, created the diary-press book • Participated in production & execution of advertising campaigns including press & online advertising Show less

  • Grey Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • ADVERTISING ACCOUNT EXECUTIVE (internship)
      • Apr 2003 - Oct 2003

      ◾ World's leading advertising and marketing services groups Services Brand management, Marketing strategy, Creative development, Direct marketing, Public relations, Public affairs, Digital marketing, Production. Grey Group is a global advertising and marketing agency, with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America. As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WINGLATINO. Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, BAT, Diageo, Volkswagen, Novartis, Wyeth, Canon and 3M. Public relations and events activities • Wrote brief, copy writing for art director and copywriter – Liaising with designers and printers. • Below the line marketing. Produced public relations brochures, leaflets, catalogues and mailings. Clients: La Poste, La Bred, La Société Générale, La Banque Populaire, Essilor, INPES Show less

  • debitel
    • Telecommunications
    • 1 - 100 Employee
    • MARKETING EXECUTIVE (internship)
      • May 2001 - Oct 2001

      ◾ European Virtual Mobile phone network Debitel France S.A. offers mobile voice telephony, fixed-line telephony, mobile messaging services, and Internet and supplementary services. It provides orange services, communication procurement management, services activation, and payments arrangement services. The company was founded in 1993 and is based in Chaville, France. As of February 2, 2008, Debitel France S.A. operates as a subsidiary of SFR. debitel AG is one of the largest mobile telephone services providers in Europe, offering a wide range of telecommunication products – mobile and land-line telephony as well internet services. The company boasted over 10.2 million customers of which 8.3 million were resident in Germany. debitel owns subsidiaries in the Denmark, France and Slovenia and achieved revenues of around €3.0 billion in 2003. The company was founded in 1991 by debis, a subsidiary of German car maker Daimler Benz before being sold in 2004 to a German holding company of Swiss telecommunications giant Swisscom. • Conducted competitive market analysis to formulate recommendations • Identified market opportunities and defined product vision and strategy • Developed mobile phone stores launches and price promotions • Organized training seminars for sales team (50 persons) with Cegos the European Leader in trainings • Budgeted management of all projects • Conceived sales aids leaflets and pitches of the 3 French telecoms operators to provide additional information to customers to maximise quality sales • Implementation of in store marketing materials and participate in promotional activity to promote the store and products and services. Dressed windows in mobile phone stores Key achievement Initiated and organized with a dedicated budget a successful sales training in the 60 stores and recommendations Show less

Education

  • ISC Paris
    Master in Marketing and Management, Specialization in International Luxury Business
    2004 - 2005
  • ISC Paris
    Ecole de commerce, MARKETING AND MANAGEMENT
    2002 - 2005
  • Université René Descartes (Paris V)
    DUT Techniques de Commercialisation, BTEC Higher National Diploma in business
    2000 - 2002
  • Simone Weil
    Baccalauréat
    1998 - 2000

Community

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