Experience

Azazie, Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Feb 2023 - Present

  ● Grew Azazie YouTube from 400 to 51,000 subscribers ● Grew Azazie Tiktok from 8,000 to 29,000 followers● Work closely with fellow social team members and key internal stakeholders to develop engaging social media strategies and campaigns that support key business initiatives, build brand awareness, and acquire new followers.● Lead and execute daily operations of owned social media channels including, but not limited to content planning and execution, copywriting, and community management.● Conceptualize, capture, and edit short form social media content highlighting Azazie merchandise portfolio● Build and foster the Azazie social media community by engaging with our audience in post comments and direct messages● Contribute to weekly, monthly, and campaign reports on key social KPIs● Analyze social media data on a weekly basis to understand what our audience responds to and provideoptimization recommendations● Maintain your pulse on trends, pop culture, current events, competitors, and social media best practices and identify emerging moments Azazie can participate in● Understanding of tools such as Dash Hudson, Later, Storito, Chat GPT, Asana, Slack, Google Suite Show less

• Marketing Project Coordinator

  • Dec 2021 - Feb 2023

  - Develop and maintain product + marketing launch calendars for all new licensing launches - Work closely with Production, Design, CS and Digital Marketing on launch requirements, needs and assets via Asana-Prepare call minutes for licensing related meetings (with recaps) - Projects as requested- Stay up to date with Timelines, Asana, Google drives and project procedures and deadlines- Content creation/ Creating engaging video content for all platforms- Managing our Youtube channel -responsible for creating and publishing content on Youtube- Respond and engage with all comments on our Youtube channel Show less

• Social Media Coordinator

  • Oct 2021 - Feb 2023



Freelance

• Content Creator

  • Jul 2021 - Present

  Created and curated content for brands such as Set and Stones, Sand and Skye, Gorjana, Sunday Scaries, Bohme, Bitchin Sauce, Merit and more for my own social media as a micro influencer Created and curated content for brands such as Set and Stones, Sand and Skye, Gorjana, Sunday Scaries, Bohme, Bitchin Sauce, Merit and more for my own social media as a micro influencer



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Brand Ambassador

  • May 2021 - Oct 2021

  - Created contented for the AE La Jolla store - Engaged with customers via social - Helped build community via social - Helped customers personalize their shopping experience - Attended weekly marketing calls to learn how to improve the stores social media - Created captions + engaged with comments - Created contented for the AE La Jolla store - Engaged with customers via social - Helped build community via social - Helped customers personalize their shopping experience - Attended weekly marketing calls to learn how to improve the stores social media - Created captions + engaged with comments



Athleta

• United States
• Apparel & Fashion
• 700 & Above Employee

• Brand Associate

  • Oct 2020 - Sep 2021



Young Life

• United States
• Religious Institutions
• 700 & Above Employee

• Social Media Intern

  • Mar 2021 - Jun 2021

  - curated content for the YLnorthcounty social media platform - increased following by 200+ - created video content - reached out to individuals about events via social media - messaged every new follower - planned photo shoot - analyzed the numbers behind the post for better marketing strategies - personalized Instagram stories every week - rebranded the whole social media look - curated content for the YLnorthcounty social media platform - increased following by 200+ - created video content - reached out to individuals about events via social media - messaged every new follower - planned photo shoot - analyzed the numbers behind the post for better marketing strategies - personalized Instagram stories every week - rebranded the whole social media look



Road Runner Sports

• United States
• Sporting Goods
• 300 - 400 Employee

• Retail Sales Specialist

  • Aug 2019 - Jul 2020



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Mar 2018 - Aug 2019