Experience

Occurrence

• France
• Market Research
• 1 - 100 Employee

• Director of Missions (CIFRE contract)

  • Feb 2023 - Present

  Ville de Paris, Île-de-France, France Responsible marketing : rhetorics and implementation.



KEDGE Business School

• France
• Education Administration Programs
• 700 & Above Employee

• Lecturer

  • Jan 2022 - Present

  Ville de Paris, Île-de-France, France MSc Marketing course : "Market Intelligence in global markets"



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Head of Insights, Analytics & Digital Marketing for P&G Health France

  • Dec 2018 - Jun 2022

  Paris/Dijon Transition from Merck Consumer Health to P&G processes, organization and culture for both Brand Management and CMK/panels (Merck CH acquired on Dec. 18). Translation of consumer and pharmacists' insights into relevant, actionable strategy and business recommendations Supervision of digital marketing plans Management of sell-out panel data and contract for France (IQvia)



MERCK France

• France
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• Head of Market Research, Business Intelligence and Digital Marketing

  • Mar 2017 - Nov 2018

  Paris/Dijon Management of Market Research and Panels for all Merck Consumer Health France brands, to define marketing and commercial strategies, measure activations’ performance and monitor laboratory’s image among both consumers and pharmacists Digital consulting to strengthen online brand presence and optimize activations' performance (brand websites, search, e-commerce, social media, online advertising...); development of a first e-commerce partnership with a e-retailer Assessment and optimization… Show more Management of Market Research and Panels for all Merck Consumer Health France brands, to define marketing and commercial strategies, measure activations’ performance and monitor laboratory’s image among both consumers and pharmacists Digital consulting to strengthen online brand presence and optimize activations' performance (brand websites, search, e-commerce, social media, online advertising...); development of a first e-commerce partnership with a e-retailer Assessment and optimization of panels (IQvia, Kantar) to maximize data quality and quantity, and implement relevant KPIs Show less



Biofortis

• France
• Research Services
• 1 - 100 Employee

• Business Development Manager

  • Jul 2013 - Oct 2016

  Région de Paris, France Definition and implementation of marketing and business strategy Competitive intelligence, optimization of portfolio and new product/offer development (in relation to R&D team) External communication management (events, mailings, press ...) Financial reports (pipeline, forecast): turnover of approx. 5 M€ per year Key account management and lead generation (within marketing and R&D teams of large industrial groups) Commercial support for 7 subsidiaries abroad (US, Brazil, China… Show more Definition and implementation of marketing and business strategy Competitive intelligence, optimization of portfolio and new product/offer development (in relation to R&D team) External communication management (events, mailings, press ...) Financial reports (pipeline, forecast): turnover of approx. 5 M€ per year Key account management and lead generation (within marketing and R&D teams of large industrial groups) Commercial support for 7 subsidiaries abroad (US, Brazil, China, Italy, Spain, Poland, Portugal) -Major customers: Danone, Nestle, L'Oréal, Chanel, Oriflame, Takasago, IFF… (50% domestic, 50% international) -Offers: sensory expert jurys, consumer ad-hoc studies qual & quant (product, fragrance, packaging, concept) Show less



Ipsos

• France
• Market Research
• 700 & Above Employee

• Client Service Director

  • Sep 2008 - 2013

  Région de Paris, France Sales and team management for Innovation quantitative surveys (approx. 1 M€ per year): design of methodology, writing of commercial proposition, calculation of budget, overall supervision of production, oral presentation of results Business Development with current clients, prospecting Management of 3 people (1 group leader, 1 research executive, and 1 assistant) -Major customers: Nestlé, Mondelez, Richemont group, L'Oréal, GSK, Merisant, Novartis, Quick, Orange, Robertet, Ubisoft..… Show more Sales and team management for Innovation quantitative surveys (approx. 1 M€ per year): design of methodology, writing of commercial proposition, calculation of budget, overall supervision of production, oral presentation of results Business Development with current clients, prospecting Management of 3 people (1 group leader, 1 research executive, and 1 assistant) -Major customers: Nestlé, Mondelez, Richemont group, L'Oréal, GSK, Merisant, Novartis, Quick, Orange, Robertet, Ubisoft... (50% domestic, 50% international) -Managed projects: Market landscapes, U&A, concept or product testing, price-studies, brand awareness and image trackings, mystery shopping, post-launch assessements… Show less



Go-Marketing

• Research Director

  • Apr 2006 - Aug 2008

  Région de Paris, France Production of entire projects of qual and quant studies: design of methodology, field supervision, data processing / analysis, synthesis and reporting, oral presentation of results Management of a junior research executive -Major customers: L'Oréal, Auchan group, Haircoif (80% domestic, 20% international) -Managed projects: Home use-tests, shopper studies (range and POS optimization), mystery shopping



AOL

• United States
• Software Development
• 700 & Above Employee

• Customer communication Project manager

  • Sep 2005 - Mar 2006

  Région de Marseille, France - Management of promotional emailing campaigns: targeting, creation / content, performance monitoring - Responsible for the weekly newsletter "Tips and tricks": editorial planning, content writing, mailing, thematic archiving - Editorial representative for the "Selfcare" service, and the Call-Center.



Free-lance

• Marketing / Communication Consultant

  • 2003 - 2005

  Région de Aix-En-Provence, France Desk research : summaries of internal studies and external data Marketing action-plan for business development Promotion and writing of contents (weekly newsletter, client emailings ...) -Major customers: SAP, AOL 9Cegetel, Phytodermie, Go-Marketing



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• MRCI Manager - France

  • 1996 - 2003

  Région de Paris, France Purchase and management of qualitative and quantitative studies for five Hygiene-Beauty categories: skincare, haircare, styling, haircoloration, make-up (about 200 studies in 6 years: brand, customer/user, new concepts / products development, advertising efficiency, consumer and retail panels, ...) Definition of the survey objectives, selection of suppliers, delivery of results and recommendations to marketing teams Meta-analysis Management of a 3 people team (1 research executive, 1… Show more Purchase and management of qualitative and quantitative studies for five Hygiene-Beauty categories: skincare, haircare, styling, haircoloration, make-up (about 200 studies in 6 years: brand, customer/user, new concepts / products development, advertising efficiency, consumer and retail panels, ...) Definition of the survey objectives, selection of suppliers, delivery of results and recommendations to marketing teams Meta-analysis Management of a 3 people team (1 research executive, 1 assistant, 1 trainee) France annual budget management and financial reporting (2.3 M€ per year) Show less



Publicis Consultants

• Public Relations and Communications Services
• 200 - 300 Employee

• Research Executive

  • 1995 - 1996

  Région de Paris, France Communication audits, content analysis: semiotic analysis, press reviews (FFSA, DIM) Defining of communication strategies: objectives, targets, supports, messages to deliver (Renault, BNP)