Isabelle Chang
Growth Marketing Analyst at Bamboo- Claim this Profile
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Bio
Credentials
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Google Ads Search Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Shopping ads Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024
Experience
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Bamboo
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United States
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Advertising Services
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1 - 100 Employee
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Growth Marketing Analyst
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Jul 2022 - Present
· Analyze & optimize ad campaign performance on major platforms (YT, Meta, Pinterest) to achieve KPIs. · Parse 25M+ data points weekly through Excel to direct leads & implement them to Bamboo CRM. · Cross-functional collaboration w/ Adobe marketing team to optimize sales & increase outreach to client base. · Configure & perform A/B testing to discover high-performing ad trends within the Adobe product suite. · Foresee & direct over $1M+ annual YouTube ad budget for all of Adobe Stock, autonomously. · Maximize partner & operational marketing tools including DV360 (Google Marketing Platform), Meta Ads Manager, Pinterest Ads Manager, Funnel, etc. Show less
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Instagram
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Software Development
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700 & Above Employee
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Food Blogger
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Dec 2018 - Present
· Articulate value for a diverse catalog of food to acquire additional users/clients and entice current ones. · Effectively execute an integrated understanding of current trends & Gen-Z target demographic to meet brand social media goals using multiple diverse platforms such as Instagram & TikTok. · Collaborated with several large platforms/companies: Caviar, Star Noodle, Hui Lau Shan USA, Shef, ASEBBO. · Articulate value for a diverse catalog of food to acquire additional users/clients and entice current ones. · Effectively execute an integrated understanding of current trends & Gen-Z target demographic to meet brand social media goals using multiple diverse platforms such as Instagram & TikTok. · Collaborated with several large platforms/companies: Caviar, Star Noodle, Hui Lau Shan USA, Shef, ASEBBO.
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University of Washington
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United States
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Higher Education
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700 & Above Employee
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Senior Editor & PR Officer | Capillaries: Journal of Narrative Medicine
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Jun 2020 - Jul 2022
· Lead advertising and recruiting journal submissions for UW’s student-run narrative medical journal.· Work cross-functionally w/ designers and writers to produce an extensive & cohesive publication every quarter.· Accomplished 200% increase in journal submissions by utilizing strategic outreach programs/materials. · Winner of the Resilience & Compassion Seed Fund and the Husky Empowerment Award in 2020.
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Researcher
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Jan 2021 - Mar 2022
· Identify patterns & trends by recording & cleaning data in Excel for further deep-dive analysis.· Analyze large in-house data to discover future methods for spinal cord injury rehabilitation.· Design graphical representations of data for a streamlined analysis & presentation.· Utilize technological productivity & workflow management tools for team-based collaboration.
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The Pao App
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United States
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing Intern
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Jan 2022 - Jun 2022
· Bolster client impressions & increase revenue by creating on-brand social media & marketing campaigns while working with business recruiters, digital marketing specialists, & content creators. · Implement new marketing campaign tactics for the Pao Initiative, increasing business partnerships by 33%. · Spearhead creative concepts as well as posting & analyzing content for the Pao App & Pao Initiative clients. · Actively negotiate monetary compensation & media deliverables with diverse clients for the Pao Initiative. · Integrate gap analysis obtained from customer feedback with current market trends to implement improvements across all Pao App platforms. Show less
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Barranca Surgery Center, Inc.
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Medical Assistant
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Aug 2021 - Sep 2021
· Provide smooth channels of communication in a fast-past & high-stakes environment. · Perform critical health tasks for 60+ patients every day, ensuring all surgeries stay on schedule by aiding in PREOP and PACU units: taking vitals, restocking items, and discharging patients. · Provide smooth channels of communication in a fast-past & high-stakes environment. · Perform critical health tasks for 60+ patients every day, ensuring all surgeries stay on schedule by aiding in PREOP and PACU units: taking vitals, restocking items, and discharging patients.
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The Ritz-Carlton Hotel Company, L.L.C.
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United States
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Hospitality
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700 & Above Employee
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Hostess
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Jul 2019 - Sep 2019
· Worked in the fast-paced and demanding environment of a world-renowned 5-star hotel. · Catered conversations and built relationships with guests, making loyal and returning customers. · Self-sufficient at tasks within only one week of training, quickly learning the ropes of the industry. · Worked in the fast-paced and demanding environment of a world-renowned 5-star hotel. · Catered conversations and built relationships with guests, making loyal and returning customers. · Self-sufficient at tasks within only one week of training, quickly learning the ropes of the industry.
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Education
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2018 - 2022
University of Washington
Bachelor of Science - BS, Biology, General
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