Experience

Allwyn UK

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Brand Content Manager

  • Apr 2023 - Present

  - Part of the team transitioning The National Lottery from Camelot to Allwyn operation for February 2024. - Manage the creation, adaptation and production of marketing content for the National Lottery brand, Games and Good Causes to be used in digital advertising, social media and CRM. - Leading on social media strategy for launch. - Manage the adaptation of lead brand and activation creative campaigns through internal studio and external agencies. - Specialising in EuroMillions and Set For Life Games. Show less



the tree

• Spain
• Retail

• Consumer Client Lead (Group Account Director)

  • Dec 2021 - Nov 2022

  Led the consumer side of the business, with four direct reports. I am a skilled communicator, an avid planner and an empathetic leader, with the ability to stay cool under pressure and inspire resilience and dedication in my team. Key clients and recent projects include: - 360 marketing rebrand for London’s best loved bakers Wenzel’s, including OOH, experiential, PR, POS, digital and social. Relaunched their website and a nationwide donut box delivery service, and was shortlisted for Content Strategy of the Year at the UK Content Awards 2022. - Bespoke website builds, turning the inflight magazines for American Airlines and easyJet into online editorial sites in partnership with Ink Global, for which we won Collaborative Content Campaign at the UK Content Awards in 2021.- Social and experiential retainer for Boost Energy Drinks. In six months we delivered multiple NPD campaigns, launched new social accounts and held experiential activations in high footfall areas across London and Northern Ireland. - CGI Product and website builds for Beam Suntory, the global spirits giant. Created CGI assets for Bowmore whiskey, housed in bespoke landing pages.- Identified and took opportunities to create best-in-class work and campaigns, using industry insight to help inform a strategic approach to surprise and delight the client. - Proven track record of high quality output with long-term client retention and growth, acting as brand guardian and trusted advisor.- Commercially minded negotiator at the highest level, with a focus on profitability for both the client and the agency.- Stickler for timely delivery and staying on budget, balancing direct, team and third party costs with a solution-driven approach. Show less

• Account Director

  • Nov 2020 - Nov 2021

• Senior Account Manager

  • May 2018 - Oct 2020



Ralph

• Germany
• Real Estate

• Senior Social Producer

  • Aug 2016 - Mar 2018

  Oversaw social strategy for a range of clients, including: - Lost In Music 1 + 2, a global, interactive, multi-sensory experiential campaign featuring The Chainsmokers for Sony, delivering 18.5m views across social and display for LIM1. - The relaunch of Twitter UK’s social strategy, delivering 70.6m impressions and 269.6k engagements in five months: a 60.8% and 26% increase to the previous period. - The relaunch of Twitter UK’s social strategy, delivering 60.8% increase in impressions and 26% increase in engagements PoP. - The relaunch of The Crystal Maze on Channel 4 for Banijay Productions, delivering 20.4m impressions, 3m views and 612k engagements for Series One. - Previously worked on Series One of The Crown for Netflix, Series Two of Fear The Walking Dead for AMC, the coconut milk launch for Vita Coco and various campaigns for Sony Music artists, including Little Mix and Louisa Johnson. - Account management, serving as the main point of contact on all social projects. - Project management, overseeing a team of fifteen creatives and designers. - Responsible for full end to end project delivery from brief / requirements gathering through delivery and into support. - Liaised with stakeholders of all seniority up to Creative Director. - Pitched for new business across all social media briefs. - Oversaw all social editorial, including community management and content calendars. Show less



Somethin' Else

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Social Producer (contract)

  • Jul 2016 - Jul 2016

  - Ran the BBC 6 Music and Radio 2 social strategy, overseeing campaigns and content for all radio shows. - Account managed, representing the agency across all campaigns. - Project managed asset delivery, overseeing a group of designers. - Wrote all editorial content. - Ran the BBC 6 Music and Radio 2 social strategy, overseeing campaigns and content for all radio shows. - Account managed, representing the agency across all campaigns. - Project managed asset delivery, overseeing a group of designers. - Wrote all editorial content.



Albion Drive

• United Kingdom
• Construction

• Social Media Manager (contract)

  • Apr 2016 - Jun 2016

  - Ran the social media campaign for Virgin Media Business’s VOOM competition, a competition for entrepreneurs to pitch their businesses to Richard Branson. - Delivered 8.8m impressions, 1.8m views and 39k engagements for launch, contributing to the most successful VOOM campaign to date. - Account managed, first point of contact and agency representative across the campaign, managing a Social Media Executive, overseeing all community management and content creation. - Delivered weekly and milestone reports to the client. Show less



Drum

• United States
• Online Audio and Video Media

• Social Media Manager (contract)

  • Jul 2015 - Mar 2016

  - Launched and ran the social media presence for Channel US, a 'Faking It' style YouTube series aimed at millenials and fronted by vlogger Oli White. Delivered 14.8m impressions and 6m views for Series One, leading to recommission of a second series. - Social strategy for YouTube, Twitter, Facebook and Instagram. - Managed a team of social media interns, including community management, content creation and reporting. - Delivered weekly and milestone reports to the client. - Launched and ran the social media presence for Channel US, a 'Faking It' style YouTube series aimed at millenials and fronted by vlogger Oli White. Delivered 14.8m impressions and 6m views for Series One, leading to recommission of a second series. - Social strategy for YouTube, Twitter, Facebook and Instagram. - Managed a team of social media interns, including community management, content creation and reporting. - Delivered weekly and milestone reports to the client.



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Senior Social Coordinator (contract)

  • Oct 2014 - Jan 2015

  - Planned and executed social media strategy to support the UK launch of the American retail giant. Delivered 1.5m organic impressions, 78k engagements and 40k follower increase in only 3 months. - Project managed a team of designers in the US. - Managed third party PR and paid media agencies for all social activity. - Community managed all social media platforms, including Twitter, Facebook and Instagram. - Delivered weekly and milestone reports to the US head office. - Planned and executed social media strategy to support the UK launch of the American retail giant. Delivered 1.5m organic impressions, 78k engagements and 40k follower increase in only 3 months. - Project managed a team of designers in the US. - Managed third party PR and paid media agencies for all social activity. - Community managed all social media platforms, including Twitter, Facebook and Instagram. - Delivered weekly and milestone reports to the US head office.



Telegraph Hill Ltd

• United Kingdom
• Advertising Services

• Social Media Account Manager (contract)

  • Mar 2014 - Aug 2014

  - Led multiple social campaigns for international broadcasters from conception to delivery. - Projects included the Make Your World Bigger competition for Discovery Channel - with 45.7m impressions across Facebook and Twitter during a 6 week campaign - and Sharknado 2: The Second One for Syfy Channel, generating 17m impressions and reaching 7m people during the week of TX, making it Syfy Channel's most successful social campaign at that time. - Social strategy for Discovery, Syfy and Universal Channel's social platforms. - Managed a team of creatives and designers. - Client managed, representing the agency across all campaigns. - Delivered weekly and milestone reports to the client. - New business pitching, from idea development to final presentation. Show less



James Grant Media Group

• Online Content Producer

  • Oct 2013 - Mar 2014

  - Managed websites and social platforms for a range of James Grant talent, including Ant & Dec, Fearne Cotton and Pixie Lott. Wrote news updates, blog posts, video scripts and interviews for the sites. - Developed new TV format ideas for a wide range of James Grant clients.

• Junior Content Producer

  • Jul 2012 - Oct 2013



PD3

• Online Researcher (contract)

  • Nov 2011 - Nov 2013

  - Wrote and performed interviews for musicians performing at O2 Academies across the UK. Worked to a high turn around and with short notice. - Wrote and performed interviews for musicians performing at O2 Academies across the UK. Worked to a high turn around and with short notice.

• Part-time Online Content Producer - Orange Music Store

  • Jan 2011 - Oct 2011

  Wrote online content for Orange Music Store, a music aggregation site for Orange. Worked to daily and weekly deadlines, including writing music reviews and breaking music news. Wrote online content for Orange Music Store, a music aggregation site for Orange. Worked to daily and weekly deadlines, including writing music reviews and breaking music news.