Experience

Bang Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Brand & Marketing Strategist

  • Aug 2021 - Present



TLS International

• Industrial Automation
• 1 - 100 Employee

• Marketing Lead

  • Dec 2020 - Jul 2021

  Leading a marketing upgrade to reshape and better our approach.From market research to positioning to marketing strategy and tactical implementation. Leading a marketing upgrade to reshape and better our approach.From market research to positioning to marketing strategy and tactical implementation.



Wood Couture

• Hong Kong
• Furniture
• 1 - 100 Employee

• Head of Marketing and Branding

  • Sep 2019 - Oct 2020

  An exciting role touching on all the things I love, spearheading and executing the global marketing & branding strategy of bespoke furniture supplier Wood Couture:- Branding development in line with our key messages and target market's needs- Digital marketing in line with business goals; covering social, paid social, SEO, SEM, website optimization and mail; working with keyword planners, Google analytics and social calendar tools- Content strategy with a focus on video marketing, value adding content (video or audio or copy) and SEO optimized content- Digital and traditional PR - Sponsorship and collaborations- Advertising campaigns - Product development strategy from a PR and marketing standpoint



Consultant

• United States
• Advertising Services

• Marketing, Branding and PR Consultant

  • 2018 - 2020

  Independently consulting on special projects for branding and marketing strategies, as well as business development. - Gleac 2020 > Business focus and Branding development - Wood Couture 2019-2020 > Full development and deployment of new company. Create a brand that strongly represents key messages selected and crafted for target audience. Develop and execute marketing strategy to achieve brand awareness, high brand status, and increase business development opportunities. - Cinco // Impact BBDO 2019 > Led the establishment of new business partnership between Montreal-based experiential marketing agency and global leader advertising agency in MENA. Integrated experiential by developing over 30 concepts for international clients on engagement and digital strategies within 360 campaigns. Technologies often integrated in activations include AI, AR, Sensors, Bots, IoT. - ANDlight 2018 > Headed brand restage strategy, with a focus on communications and brand positioning, resulting in a clearer and stronger brand story towards the media, a revamp of the visual identity and photography, road map for Salone del Mobile Milano as well as press material for product launches and design show attendance. - Le Mini Macaron 2016 > Defined the brand DNA and created brand guidelines, directed photoshoots, managed graphic team to create POS collaterals and online presence image. Supported product development identifying upcoming trends and consumers profiles, listing a pipeline of new products.



Stellar Works

• China
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Brand Director

  • 2016 - 2018

  Developed and implemented the marketing, branding and communications strategy, reporting directly to the Founder and CEO, and managing a team of creatives and managers. - Developed the online and offline marketing plan and oversaw its execution - Worked closely with our creative directors Neri&Hu to continuously grow the brand creatively- Managed our PR agency, Tomorrow PR, to develop and implement our communications goals- Directed the development of all brand content in line with the needs of the strategy / Created guidelines and gate-kept the brand image and its DNA



DESIGN Duncan Miller Ullmann

• Global Marketing Manager

  • 2014 - 2016

  Leading the interior design firm's marketing division, reporting to the President. - Created and implemented the marketing and communication strategy. - Optimized company’s resources bringing in new database management software, increasing the efficiency of the following departments; (i) Design, (ii) MarCom and, (iii) Business Development. - Revitalized brand image thereby leading to the desired shift in obtained project-types. Leading the interior design firm's marketing division, reporting to the President. - Created and implemented the marketing and communication strategy. - Optimized company’s resources bringing in new database management software, increasing the efficiency of the following departments; (i) Design, (ii) MarCom and, (iii) Business Development. - Revitalized brand image thereby leading to the desired shift in obtained project-types.



CACHET HOTELS & RESORTS

• China
• Hospitality
• 1 - 100 Employee

• Hospitality Retail Line Consultant

  • 2013 - 2014

  Development of hotel retail & amenities line for luxury boutique hotel brand, reporting to the CMO.- Conducted product sourcing and negotiation, optimizing quality/cost ratio and keeping in line with the design philosophy.- Fostering the brand; in charge of packaging, lifestyle photoshoots, visual merchandising and marketing collaterals.- Developing positioning and sales strategy, including price level and points of purchase. Development of hotel retail & amenities line for luxury boutique hotel brand, reporting to the CMO.- Conducted product sourcing and negotiation, optimizing quality/cost ratio and keeping in line with the design philosophy.- Fostering the brand; in charge of packaging, lifestyle photoshoots, visual merchandising and marketing collaterals.- Developing positioning and sales strategy, including price level and points of purchase.



David Laris Creates (DLC)

• China
• Food and Beverage Services
• 1 - 100 Employee

• Senior Communications Manager

  • 2012 - 2013

  In charge of marketing and PR for celebrity chef and nine restaurants, reporting to the CEO.- Led a seven people team comprised of marketing managers and graphic designers. - Created initial brand plots for three hotel brands.- Spearheaded press conference for the official launch of the new business entity CHG. In charge of marketing and PR for celebrity chef and nine restaurants, reporting to the CEO.- Led a seven people team comprised of marketing managers and graphic designers. - Created initial brand plots for three hotel brands.- Spearheaded press conference for the official launch of the new business entity CHG.



Collective Concepts (Now: The Apartment Holdings)

• Food & Beverages
• 1 - 100 Employee

• General Manager

  • 2010 - 2012

  - Ensuring success of the venue by: managing and developing a team of 60 employees, coordinating flow of operations, monitoring P&L to control costs, hitting monthly sales targets and exceeded net profit goals by 20%.- Launched The Apartment; building systems for efficient operations, establishing a lasting brand, creating a following of regular customers.- Developed managerial training program. Trained 10+ new managers, all of whom successfully grew within the organization. - Ensuring success of the venue by: managing and developing a team of 60 employees, coordinating flow of operations, monitoring P&L to control costs, hitting monthly sales targets and exceeded net profit goals by 20%.- Launched The Apartment; building systems for efficient operations, establishing a lasting brand, creating a following of regular customers.- Developed managerial training program. Trained 10+ new managers, all of whom successfully grew within the organization.



Paladin Labs

• Canada
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Product Manager

  • 2006 - 2010

  Grew within the Marketing and Sales departments under multiple roles. - Executing marketing strategy, leading projects and ensuring sales force team alignment with marketing plan.- Conducting research and analyzing data against current approach, providing suitable recommendations and tactics.- Sales of allergy and pain portfolios to specialists. Grew within the Marketing and Sales departments under multiple roles. - Executing marketing strategy, leading projects and ensuring sales force team alignment with marketing plan.- Conducting research and analyzing data against current approach, providing suitable recommendations and tactics.- Sales of allergy and pain portfolios to specialists.