Isabelle Cherry

Director and Head of Premium Events at Lateral Event Management
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Location
Sydney, New South Wales, Australia, AU

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Experience

    • Australia
    • Events Services
    • 1 - 100 Employee
    • Director and Head of Premium Events
      • Dec 2022 - Present

    • Head of Premium Events
      • Aug 2021 - Dec 2022

      Managing and leading the creative conception, execution and delivery of a portfolio of premium experiences across Lateral's key corporate clients.

    • Account Director / Event Producer
      • Nov 2019 - Jul 2021

      Account Director for American Express and Lateral’s key corporate clients. Producing money-can't-buy experiences and events to reach varied business objectives and goals for B2B and B2C.2020 has seen the diversification of my role to cover end-to-end event production for Virtual Experiences. Including: concept development, production development, platform facilitation, talent management, event gifting and event execution.

    • Event Producer
      • Jul 2018 - Oct 2019

      Account manager for the American Express Centurion and Platinum Card Member events portfolio. Delivering premium, money-can't-buy experiences across Australian cities.

    • Event Manager
      • Aug 2017 - Jul 2018

      As an experienced and vibrant manager of Lateral Events' high end corporate accounts, I thrive in building and nourishing relationships with clients and stakeholders. My role allows me to lead client program development, presentation and communication whilst handling the end to end management of key events throughout the year.

    • Event Coordinator
      • Aug 2016 - Jul 2017

    • Australia
    • Events Services
    • 1 - 100 Employee
    • MEA Future Leaders Executive Committee Member
      • Mar 2017 - Dec 2021

      MEA Future Leaders is an exciting initiative for young industry professionals to meet industry colleagues and start the next networking generation. The enthusiastic MEA Future Leaders Executive Committee creates relevant events for the ‘young and upcoming’. It aims to assist in spreading the word for opportunities for under 30's to establish and build their own business relationships and share their thoughts with like-minded people. MEA Future Leaders is an exciting initiative for young industry professionals to meet industry colleagues and start the next networking generation. The enthusiastic MEA Future Leaders Executive Committee creates relevant events for the ‘young and upcoming’. It aims to assist in spreading the word for opportunities for under 30's to establish and build their own business relationships and share their thoughts with like-minded people.

Education

  • RMIT University
    Master's degree, Marketing
    2020 - 2022
  • The Sydney Wine Academy
    Mastering Australian Wine, Distinction
    2020 - 2020
  • Macquarie University
    Bachelor of Arts - BA, Media, Culture and Communications
    2013 - 2018
  • Pymble Ladies'​ College
    High School Certificate
    2007 - 2012

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