Isabelle Chaumien
Traffic Manager at Somfy France- Claim this Profile
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Englisch Full professional proficiency
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Französisch Full professional proficiency
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Spanisch Limited working proficiency
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Portugiesisch Limited working proficiency
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Italienisch Elementary proficiency
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Deutsch Native or bilingual proficiency
Topline Score
Bio
Anja Ebert
Isabelle is fantastic to work with, and not only a multi-skilled, but also an inspiring colleague. She’s a great team player with very strong problem solving skills. During our time together at Somfy, I witnessed as her direct manager how significantly she contributed to the success of any project, she was involved in. Moreover, Isabelle always looked at a topic as a whole to ideally cover a story across all relevant communications channels – not just the ones she was in charge of. She always sees an opportunity even in challenging situations. You can 100 percent rely on her and I very much enjoyed working with Isabelle! Although she started as a young professional, she very quickly became our digital marketing mastermind with impressive website skills. She has the gift of being creative with text and media while loving to dive deep into analytics and data, which is the perfect combination for a career in her field. Hopefully our professional paths will cross again sometime in the future. It would be a pleasure and blast to work together as a team again!
Jenny Lüdtke
I had the pleasure of working with Isabelle not only as one of my colleagues in the DACH Marketing Dept at Evaneos but also as a Freelance Content Creator. She proved to be a true team player and also highly autonomous as an external ressource to our teams. Isabelle's work excels in quality and reliability, she easily implements your brand's soul and tone of voice in her production. I highly recommend hiring Isabelle as a freelancer in content creation and will certainly do so agian in the future!
Anja Ebert
Isabelle is fantastic to work with, and not only a multi-skilled, but also an inspiring colleague. She’s a great team player with very strong problem solving skills. During our time together at Somfy, I witnessed as her direct manager how significantly she contributed to the success of any project, she was involved in. Moreover, Isabelle always looked at a topic as a whole to ideally cover a story across all relevant communications channels – not just the ones she was in charge of. She always sees an opportunity even in challenging situations. You can 100 percent rely on her and I very much enjoyed working with Isabelle! Although she started as a young professional, she very quickly became our digital marketing mastermind with impressive website skills. She has the gift of being creative with text and media while loving to dive deep into analytics and data, which is the perfect combination for a career in her field. Hopefully our professional paths will cross again sometime in the future. It would be a pleasure and blast to work together as a team again!
Jenny Lüdtke
I had the pleasure of working with Isabelle not only as one of my colleagues in the DACH Marketing Dept at Evaneos but also as a Freelance Content Creator. She proved to be a true team player and also highly autonomous as an external ressource to our teams. Isabelle's work excels in quality and reliability, she easily implements your brand's soul and tone of voice in her production. I highly recommend hiring Isabelle as a freelancer in content creation and will certainly do so agian in the future!
Anja Ebert
Isabelle is fantastic to work with, and not only a multi-skilled, but also an inspiring colleague. She’s a great team player with very strong problem solving skills. During our time together at Somfy, I witnessed as her direct manager how significantly she contributed to the success of any project, she was involved in. Moreover, Isabelle always looked at a topic as a whole to ideally cover a story across all relevant communications channels – not just the ones she was in charge of. She always sees an opportunity even in challenging situations. You can 100 percent rely on her and I very much enjoyed working with Isabelle! Although she started as a young professional, she very quickly became our digital marketing mastermind with impressive website skills. She has the gift of being creative with text and media while loving to dive deep into analytics and data, which is the perfect combination for a career in her field. Hopefully our professional paths will cross again sometime in the future. It would be a pleasure and blast to work together as a team again!
Jenny Lüdtke
I had the pleasure of working with Isabelle not only as one of my colleagues in the DACH Marketing Dept at Evaneos but also as a Freelance Content Creator. She proved to be a true team player and also highly autonomous as an external ressource to our teams. Isabelle's work excels in quality and reliability, she easily implements your brand's soul and tone of voice in her production. I highly recommend hiring Isabelle as a freelancer in content creation and will certainly do so agian in the future!
Anja Ebert
Isabelle is fantastic to work with, and not only a multi-skilled, but also an inspiring colleague. She’s a great team player with very strong problem solving skills. During our time together at Somfy, I witnessed as her direct manager how significantly she contributed to the success of any project, she was involved in. Moreover, Isabelle always looked at a topic as a whole to ideally cover a story across all relevant communications channels – not just the ones she was in charge of. She always sees an opportunity even in challenging situations. You can 100 percent rely on her and I very much enjoyed working with Isabelle! Although she started as a young professional, she very quickly became our digital marketing mastermind with impressive website skills. She has the gift of being creative with text and media while loving to dive deep into analytics and data, which is the perfect combination for a career in her field. Hopefully our professional paths will cross again sometime in the future. It would be a pleasure and blast to work together as a team again!
Jenny Lüdtke
I had the pleasure of working with Isabelle not only as one of my colleagues in the DACH Marketing Dept at Evaneos but also as a Freelance Content Creator. She proved to be a true team player and also highly autonomous as an external ressource to our teams. Isabelle's work excels in quality and reliability, she easily implements your brand's soul and tone of voice in her production. I highly recommend hiring Isabelle as a freelancer in content creation and will certainly do so agian in the future!
Credentials
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Google Analytics 4 (GA4) Essential Training
LinkedInJun, 2022- Sep, 2024 -
Certified Marketer Level 1 (CM1) Credential
General AssemblyApr, 2022- Sep, 2024 -
Growth Hacking Foundations
LinkedInJan, 2022- Sep, 2024 -
Learning Google Data Studio for Marketers
LinkedInJan, 2022- Sep, 2024 -
Programmatic Advertising Foundations
LinkedInJan, 2022- Sep, 2024 -
Advanced SEO: Developing an SEO-Friendly Website
LinkedInDec, 2021- Sep, 2024 -
SEA & Google Ads Fundamentals
OMRDec, 2021- Sep, 2024 -
TOEIC C1 Level
ETS Global B.V.Jun, 2019- Sep, 2024 -
Diplôme d'Études en Langue Francaise (DELF) B2
Academie de GrenobleAug, 2014- Sep, 2024 -
Advanced Google Analytics
GoogleJun, 2020- Sep, 2024
Experience
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Somfy France
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France
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Electrical Equipment Manufacturing
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100 - 200 Employee
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Traffic Manager
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Apr 2023 - Present
Driving traffic aquisition for Somfy France (ecommerce & lead) via paid and organic channels (SEO). - optimization of paid campaigns (keywords, testing new formats, - building reports with Looker Studio & Piano Analytics - definition and execution of organic growth strategy - management of paid campaigns on marketplaces (ManoMano & Cdisount) Driving traffic aquisition for Somfy France (ecommerce & lead) via paid and organic channels (SEO). - optimization of paid campaigns (keywords, testing new formats, - building reports with Looker Studio & Piano Analytics - definition and execution of organic growth strategy - management of paid campaigns on marketplaces (ManoMano & Cdisount)
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Digital Marketing Manager
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2022 - Apr 2023
I manage the digital marketing activities and channels for Somfy in Germany, Austria and Switzerland. My main priorities include the design and performance measurement of paid media campaigns, the development of content as well as the SEO strategy for the different websites and the steering of marketing related projects, such as the launch of Salesforce Marketing Cloud as a new marketing automation tool.When I am not working on ways to acquire new customers, you will find me working on web analytics dashboards and new approaches to make more "data-driven" marketing decisions. Show less
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Junior Digital Marketing Manager
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Sep 2020 - Dec 2021
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Master Thesis | User Experience Design on websites
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Sep 2020 - Feb 2021
During the course of my final thesis at ESB Business School, I was offered the opportunity to research strategies to improve the user experience on websites. The thesis included a case study of Somfy Germany's B2C website with an in depth analysis using quantitative and qualitative research.
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Digital Marketing & PR Intern
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Mar 2020 - Aug 2020
- content management & UX improvement for B2C & B2B website- on-site SEO measures- press releases & blog articles- Reporting of marketing analytics
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Evaneos
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France
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Travel Arrangements
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100 - 200 Employee
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Freelance SEO Copywriter
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May 2019 - Mar 2020
During my time as a Freelance SEO writer for Evaneos, I created inspirational web content and advertorials (print & online) on the topic of travel. During my time as a Freelance SEO writer for Evaneos, I created inspirational web content and advertorials (print & online) on the topic of travel.
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ESB Business School, Reutlingen University
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Germany
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Higher Education
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100 - 200 Employee
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Working Student Marketing & PR
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Oct 2019 - Jan 2020
- production of press releases - event organisation - content creation for instagram - production of press releases - event organisation - content creation for instagram
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Buckle & Seam
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Germany
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Retail Apparel and Fashion
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1 - 100 Employee
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Market Research Consultant
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Sep 2019 - Jan 2020
Support of Buckle & Seam, a German Accelerator Program graduate, in preparation for their expansion into the U.S. market - data-driven market analysis (PESTEL- & risk analysis, competitor screening) - calculation of market volume, - potential & - growth - recommendations for sales, marketing, product portfolio & service Support of Buckle & Seam, a German Accelerator Program graduate, in preparation for their expansion into the U.S. market - data-driven market analysis (PESTEL- & risk analysis, competitor screening) - calculation of market volume, - potential & - growth - recommendations for sales, marketing, product portfolio & service
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Junior Marketing Manager DACH
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Sep 2018 - Feb 2019
- traffic and lead generation (SEA, display) - social media marketing - content creation (website & newsletter) - traffic and lead generation (SEA, display) - social media marketing - content creation (website & newsletter)
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FZI Forschungszentrum Informatik
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Germany
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Research Services
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200 - 300 Employee
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Project management at Mittelstand 4.0 Kompetenzzentrum
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Mar 2018 - Aug 2018
- management support of digitalisation projects - planning & execution of event with > 250 participants - development of business ideas for Digitales Innovationszentrum Karlsruhe - management support of digitalisation projects - planning & execution of event with > 250 participants - development of business ideas for Digitales Innovationszentrum Karlsruhe
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Kärcher
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Environmental Services
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1 - 100 Employee
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Eventmanagement & Digital Marketing
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Mar 2017 - Aug 2017
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Education
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2019 - 2020
ESB Business School, Reutlingen University
MSc International Business Development -
2021 - 2021
OMR Academy
SEA & Google Ads Course -
2014 - 2018
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Bachelor of Arts - BA, Tourismusmanagement -
2017 - 2017
Université Savoie Mont Blanc
Bachelor of Arts - BA, Management du Tourisme -
2016 - 2016
Universidad Católica del Uruguay
Bachelor of Arts - BA, Dirreción de Empresas Turísticas
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