Isabelle (Belle) Priosoetanto
Global Paid Media Manager at Decisions- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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Indonesian Limited working proficiency
Topline Score
Bio
Scott Mesite
Belle is a hard worker that is goal-oriented and persistent. During our time working together she balanced managing both a portfolio of brands and a direct report. Belle’s analytical skills helped the team hit OKRs consistently. Belle also put a great deal of thought and compassion towards leading her pod. She worked on setting goals and career development for her direct report. Belle is a constant learner and someone that always looks for ways to improve processes.
Geoffrey Arruda
I had the pleasure of managing Belle for over a year. During that time Belle was in a client facing role, and then transitioned to a non-client facing role. In both cases Belle was a top performer, and was constantly looking for ways to have in impact on the the business. Belle is an operational guru at heart, with a sales and creative bend, making her an ideal teammate! She was pivotal in providing my team with data, one pagers and trainings to help grow product adoption and reduce churn. Overall, Belle's resilience, flexibility and attention to detail will no doubt lead her to a prosperous and fulfilling career!
Scott Mesite
Belle is a hard worker that is goal-oriented and persistent. During our time working together she balanced managing both a portfolio of brands and a direct report. Belle’s analytical skills helped the team hit OKRs consistently. Belle also put a great deal of thought and compassion towards leading her pod. She worked on setting goals and career development for her direct report. Belle is a constant learner and someone that always looks for ways to improve processes.
Geoffrey Arruda
I had the pleasure of managing Belle for over a year. During that time Belle was in a client facing role, and then transitioned to a non-client facing role. In both cases Belle was a top performer, and was constantly looking for ways to have in impact on the the business. Belle is an operational guru at heart, with a sales and creative bend, making her an ideal teammate! She was pivotal in providing my team with data, one pagers and trainings to help grow product adoption and reduce churn. Overall, Belle's resilience, flexibility and attention to detail will no doubt lead her to a prosperous and fulfilling career!
Scott Mesite
Belle is a hard worker that is goal-oriented and persistent. During our time working together she balanced managing both a portfolio of brands and a direct report. Belle’s analytical skills helped the team hit OKRs consistently. Belle also put a great deal of thought and compassion towards leading her pod. She worked on setting goals and career development for her direct report. Belle is a constant learner and someone that always looks for ways to improve processes.
Geoffrey Arruda
I had the pleasure of managing Belle for over a year. During that time Belle was in a client facing role, and then transitioned to a non-client facing role. In both cases Belle was a top performer, and was constantly looking for ways to have in impact on the the business. Belle is an operational guru at heart, with a sales and creative bend, making her an ideal teammate! She was pivotal in providing my team with data, one pagers and trainings to help grow product adoption and reduce churn. Overall, Belle's resilience, flexibility and attention to detail will no doubt lead her to a prosperous and fulfilling career!
Scott Mesite
Belle is a hard worker that is goal-oriented and persistent. During our time working together she balanced managing both a portfolio of brands and a direct report. Belle’s analytical skills helped the team hit OKRs consistently. Belle also put a great deal of thought and compassion towards leading her pod. She worked on setting goals and career development for her direct report. Belle is a constant learner and someone that always looks for ways to improve processes.
Geoffrey Arruda
I had the pleasure of managing Belle for over a year. During that time Belle was in a client facing role, and then transitioned to a non-client facing role. In both cases Belle was a top performer, and was constantly looking for ways to have in impact on the the business. Belle is an operational guru at heart, with a sales and creative bend, making her an ideal teammate! She was pivotal in providing my team with data, one pagers and trainings to help grow product adoption and reduce churn. Overall, Belle's resilience, flexibility and attention to detail will no doubt lead her to a prosperous and fulfilling career!
Credentials
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Adwords Mobile Certification
GoogleMar, 2017- Nov, 2024 -
Google Analytics
GoogleFeb, 2017- Nov, 2024 -
Bing Ads Certification
MicrosoftDec, 2016- Nov, 2024 -
Google AdWords certification - Advanced Search
GoogleDec, 2016- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Sales Enablement
HubSpot AcademyApr, 2021- Nov, 2024
Experience
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Decisions
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Norway
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Software Development
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1 - 100 Employee
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Global Paid Media Manager
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Jun 2022 - Present
•Dictate, execute & oversee a comprehensive digital strategy for Decisions (Google, Bing, Facebook, LinkedIn, Xing, G2 & More). •Query company database to assess lead quality and modify marketing strategy accordingly. •Build reporting, dashboards, and workflows via Hubspot. •Manage correspondence between the five global sales directors (Americas, UK, DACH, Nordics & ANZ) regarding lead quality & adjust strategy accordingly. •Dictate, execute & oversee a comprehensive digital strategy for Decisions (Google, Bing, Facebook, LinkedIn, Xing, G2 & More). •Query company database to assess lead quality and modify marketing strategy accordingly. •Build reporting, dashboards, and workflows via Hubspot. •Manage correspondence between the five global sales directors (Americas, UK, DACH, Nordics & ANZ) regarding lead quality & adjust strategy accordingly.
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Thrasio
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United States
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Retail
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700 & Above Employee
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Paid Marketing Manager, Amazon PPC
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Mar 2022 - May 2022
•Managed $400-500K of annual PPC spend and $6-8M of annual revenue with 20-30% of that revenue from PPC specifically (TACOS 6-10%).•Active participation in identifying new and improved processes that will result in the harmonization of programs for new or existing products•Tracking growth forecasts to ensure we achieve plan and recommending course correction, if off target•Manage & optimize PPC advertising campaigns exclusively for Amazon
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Paid Marketing Specialist/Manager (External Traffic to Amazon)
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May 2021 - Mar 2022
•Lead the strategy, buying and execution of our campaigns across 25+ brands•Exceeded Paid Search KPIs YoY. In Q4 2021, Contribution Profit increased by 164% YoY & Revenue by 40%YoY.•Developed training & directly managed paid marketing associate•Hands on management of platforms to ensure campaigns are properly set-up, and routinely optimized to ensure maximum efficiency•Built, iterated & optimized custom dashboards in Excel and Sheets to inform strategic decisions.
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CarGurus
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United States
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Technology, Information and Internet
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700 & Above Employee
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Digital Implementation Specialist Level 2
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Jan 2020 - May 2021
• Help make RPM a best-in-class product for clients and employees by offering top-level support, a simple user experience, and processes to scale infrastructure.• Worked with product teams to clearly road map and communicate requests for new product alpha tests and rollouts. • Help identify the right types of clients to partner with that will help us generate the product insight needed and provide constructive feedback on use and reporting.• Help identify appropriate parties involved and course of action for issue troubleshooting and resolution.• Formulate reporting and insights into where our development opportunities are in order to foster additional training needs among the Sales & Operation team. Show less
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Digital Implementation Specialist
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Jul 2019 - Jan 2020
• Responsible for implementing the activation and termination of all digital products. • Combat churn by providing information & customer-facing one-sheets. • Troubleshoot, resolve, & communicate issues that affect the delivery of ad campaigns & inconsistencies in reporting, data entry, or API errors. • Responsible for managing, documenting, and monitoring new products and/or product feature roll-outs.
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Search Engine Marketing (SEM) Digital Consultant
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Jul 2018 - Jul 2019
• Top 3 Performer in Q2 2019. Retained 106% of NDR and exceeded NDR goals.• Responsible for implementing PPC strategy and tactics necessary to meet revenue goals. • Deliver ongoing recommendations for campaign growth, enhancement, and innovations.• Created custom internal and external reporting
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WordStream by LocaliQ
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United States
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Advertising Services
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1 - 100 Employee
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Paid Search Analyst
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Jan 2018 - Jun 2018
• Managed combined budget of 100k+ while providing support to my colleagues with larger client portfolios.• Industry Experience: Retail, Real Estate, Travel, Flights, Healthcare, HR, Education & Software• Wrote creative and effective advertisement copy within search engine specifications• Analyzed brand websites to identify landing pages coinciding with campaign goals and a quality consumer experience
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Paid Search Coordinator
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Dec 2016 - Jan 2018
• Responsible for implementing PPC strategy and tactics necessary to meet revenue goals. • Provide input on new processes and workflows as needed.• Focus on ensuring we maintain superior customer service levels, operational excellence, and strategic insight
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Education
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2012 - 2016
Northeastern University
Bachelor of Science (B.S.), Psychology-Elementary Education -
2008 - 2012
Jakarta International School
High School Diploma
Community
