Experience

Leap Gaming

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Commercial Director

  • Feb 2022 - Present

  Leap provides high-end virtual games for online, mobile, and retail markets. Through strong partnerships with gaming operators worldwide, we deliver diverse, immersive, and innovative virtual sports betting and casino content wrapped in state-of-the-art user interfaces. Leap provides high-end virtual games for online, mobile, and retail markets. Through strong partnerships with gaming operators worldwide, we deliver diverse, immersive, and innovative virtual sports betting and casino content wrapped in state-of-the-art user interfaces.



Delasport

• Malta
• Software Development
• 200 - 300 Employee

• Head Of Business Development

  • Jan 2019 - Feb 2022

  Delasport is an independent international company set to deliver the most modern and cutting-edge software and turnkey solutions to gaming operators from all over the world. Managing overall commercial strategy and sales Managing company marcom activities, such as content strategy, social media, paid advertising, exhibitions, print advertising Developing efficient strategies and business plans for all marketing aspects (branding, product promotion, and more); Build and maintain strong, long-lasting client relationships Maintaining regular research on external factors (competitors, regulation, and other crucial industry factors) Liaising with relevant internal departments to ensure that customer needs are met and that customer requirement are fully communicated (finance, IT, betting, sports) Monitor and analyze KPIs and metrics, optimize activity accordingly to meet and exceed the company’s business strategy and objectives. Representing the company externally at networking events, conferences and exhibitions Ensure there is a pipeline of business opportunities Show less



iCreate: Powerful Digital Marketing Platform

• CMO

  • May 2018 - Dec 2018

  ICreate is SaaS based platform for creating, managing, analyzing digital campaigns with complete leads generation mechanism, granular marketing analytics, we specialize in performance marketing. No coding required. Digital marketing strategy, including channel selection, content strategy, and budgeting Design, plan and execute effective marketing campaigns Ongoing reporting, analysis, and monitoring of the portfolio's performance against targets ROI and KPI - Measure and report performance of all digital marketing campaigns Social media strategy development and implementation Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique characteristics Identify and fulfill growth opportunities to accelerate business growth Brainstorm new and creative growth strategies Stay up to date with the latest technology Stay up to date with the latest trends of the market and direct the market research efforts of the company Show less



SBTech

• Isle of Man
• IT Services and IT Consulting
• 100 - 200 Employee

• Commercial Account Manager

  • Jan 2017 - May 2018

  Strengthening existing customer relationships through monthly meetings and quarterly face to face sessions. Understanding customer’s strategies and be up to date with their internal road maps and plans. In charge of all existing customer’s commercials: including casino fees, third parties’ fees, and any project that is above 3 days of development work. Managing all upsells and commercials, keeping a commercial file that gathers all commercials agreed with customers. Handling of contract renegotiation in collaboration with sales. Managing quarrels, compensation requests mitigating with the customers, and suggesting plans of action. Responsible for customer’s revenue growth and to maximize their performance. Working closely with legal, finance, business analysts, account, product, and project managers, answering all questions related to customers’ contracts and billing matters. Negotiating commercials and managing all contract and paperwork with 3rd part suppliers In charge of the full understanding of the product road-map coming from 3rd party suppliers and to its distribution to customers. Working closely with the product team in prioritize 3rd party suppliers integration Show less



10Bet

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Head Of Acquisition

  • Dec 2013 - Dec 2016

  Strategic definition of the overall marketing plan, critical KPIs measurement Own and evolve paid and non-paid demand generation strategies via various channels (SEM, Social, affiliates, SEO) and distribution partners Build and closely monitor media plans in line with CPA, budget and LTV targets. Strategic promotion planning and implementation with the CRM team Analysis and optimization of the campaign performance, KPI and ROI Responsible for supervising a team of 3 acquisition managers. Marketing planning and execution - affiliation, PPC, mobile, social media. Working closely with the CRM team to ensure the best practice Perform campaign management, tracking, and measurement of all conversion-based campaigns. Show less



The Nation Traffic

• Gambling Facilities and Casinos

• Marketing Team Leader

  • Feb 2008 - Sep 2012

  Create and execute the affiliate strategyRecruit new strategic affiliates, joint venture partners, and strategic partnersResponsible for supervising, support and develop a team of 4 affiliate managersCreate and present budgets for online marketing spendWorking within approved budgets and maximizing returnsAffiliate program/network developmentBrand development/market adaptationPerformance analysis to ensure optimizationMarketing promotional activity to improve conversionsAttending relevant conferences and networking events Show less

• Affiliate manager

  • Apr 2007 - Feb 2008

  Affiliate marketing:o Recruiting new affiliates, negotiating commercial dealso Manage and own affiliate relationshipso New market research and analysisAffiliate retention:o Key account managemento Communicating with affiliates on a regular basis, to maximize their profitabilityo Creating new promotional and marketing materials to attract affiliates

• Support Sales Representative

  • Jan 2007 - Apr 2007

  Managing all aspects of day-to-day operations:o Castomer service/direct saleso VIP customer managemento Payment and Risk Related issues.o Brand Development and Market adaptationo Copywritingo Translations