Experience

Loan Market Group

• Australia
• Financial Services
• 1 - 100 Employee

• Product Communications Manager

  • Jan 2023 - Present



Department of the Premier and Cabinet (Queensland)

• Australia
• Government Administration
• 200 - 300 Employee

• Acting Manager, Strategic Communication

  • Dec 2022 - Dec 2022

• Team Leader, Communication and Marketing, Strategic Communication

  • Aug 2022 - Dec 2022

  Managing a team to develop strategic advice* Leading direct reports to prioritise plans and understand impact * Building collaboration and enduring relationships to deliver customer-focused outcomes * Fostering a healthy and inclusive workspace * Mobilising talent and creating agile learning opportunities for development Making insightful decisions in complex environments * Developing best practice for whole of government communication protocol * Embracing ambiguity and quickly evolving situations to deliver clarity, engagement and purpose Leading strategically through change management processes * Developing strategic advice for whole-of-government accountability * Implementing new practices for performance tracking, relationship management and external communication practices



Canstar

• Financial Services
• 100 - 200 Employee

• Client Engagement & Optimisation Specialist

  • Feb 2022 - Aug 2022

  This role was developed to build on the success of the strategic approach within the Wealth space. As a hybrid of product development, business analysis, sales, marketing, CX, compliance and agile tech delivery - I have two clear goals; to solve customer problems and grow business value.

• Client Engagement Specialist - Wealth

  • Mar 2021 - Feb 2022

  *Product development & project management: Managing new product initiatives from inception through to execution *Driving new sales opportunities: Identifying market opportunities and requirements for current and future products by conducting thorough positioning analysis and market research supported by engaging with customers and prospects *Business Analysis: Interpreting and visualising raw data to develop customer and market insights to be turned into tangible implementation plans. *Managing Partnerships: Assessing strategic partnerships and developing processes to implement new initiatives

• Content Producer - Wealth

  • Mar 2020 - Mar 2021

  *Responsible for developing content to drive traffic (SEO targeted) with revenue and conversion targets. *Workflow restructures and go-to-market strategy: developing content strategies across teams to drive customer insights that reduce overheads, increase revenue and inform market/product opportunities



McInnes Wilson Lawyers

• Australia
• Law Practice
• 200 - 300 Employee

• Digital Communication Coordinator

  • Mar 2019 - Mar 2020

  *Managing procurement projects: Working closely with Executive Management to coordinate and deliver tenders and legislative mapping for Commonwealth projects. *Leading whole business website development: Responsible for presenting a business case to build and develop a client-facing website to serve for lead acquisition, brand awareness and SEO objectives. *Overseeing CRM platform integration: Enterprise resource planning (ERP) to implement a CRM platform to manage underutilised assets. Conducted staff training on effective stakeholder management with the goal to lift client retention. *Developed brand assets (concept, storyboard, filming, editing) with a focus on personalisation and timeliness.



Guide Dogs Queensland

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Marketing and Communications Officer

  • Dec 2017 - Mar 2019

  *Driving national acquisition campaigns: Engaging directly with clients and volunteers on national acquisition campaigns to increase donor base. *Responsible for delivering major events: Initiating and coordinating large-scale events for clients with limited vision, media stakeholders, volunteers and high-level donors *Digital product development: Working with internal and external key stakeholders to develop accessible technology with an objective to ease service delivery for clients with vision impairment and provide efficiency for new donor acquisition.

• Media Assistant

  • Sep 2016 - Dec 2017

  Responsible for coordinating PR opportunities, writing press releases and acting as a media spokesperson to drive donations, acquire volunteers and support direct marketing campaign efforts.