Experience

Wasamedia Pty Ltd

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2022 - Present

  Promoted to a senior account manager role managing 8 teams and clients including a large hospitality group with multiple venues and global alcohol brands:- Strategising a year ahead to achieve client goals - Putting together proposals for new potential clients - Driving new business and assisting with company strategy with Directors- Creating digital marketing strategies to drive client sales - Creative ideation and executing those across a multiple platform approach of social, digital, media (online & print) - Driving Wasamedia's Tiktok arm of the business.- Managing social communications across Instagram and Facebook and Tiktok- Content creation for social channels including photography, shoot management + more- Keeping up to date with social media changes and driving forward new social trends - Launching new venues- Press & media relations - Organising events and pop ups - Managing digital ads campaigns Some clients that I have worked on include: Hospitality Group Tilley & Wills (Greenwood, Cabana Bar, The Buena/Bistro Mosman, Verandah Precinct, Richmond Inn, Lucky Hotel), Sheep Dog Whiskey, Buffalo Trace Bourbon, Bondi Meal Prep, Agwa, Goodfields

• Account Manager

  • Nov 2021 - Oct 2022

  This year I've stepped into a bigger managerial role taking on 8 teams and managing clients including a large hospitality group with multiple venues and global alcohol brands:- Managing teams and stepping into a more client facing role- Account management and strategising a year ahead to achieve client goals - Putting together proposals for new potential clients - Creating digital marketing strategies to drive client sales - Creative ideation and executing those across a multiple platform approach of social, digital, media (online & print) - Driving Wasamedia's Tiktok arm of the business.- Managing all social communications across Instagram and Facebook and Tiktok- Content creation for social channels including photography, shoot management + more- Keeping up to date with social media changes and driving forward new social trends - Launching new venues- Press & media relations - Managing design tasks - Organising events and pop ups - Managing digital ads campaigns Some clients that I have worked on include: Hospitality Group Tilley & Wills, Sheep Dog Whiskey, Buffalo Trace Whiskey, Egmont Honey, Din Tai Fung, Bondi Meal Prep, Agwa

• Junior Account Manager

  • May 2021 - Nov 2021

  Transitioning into a managerial role and taking on more responsibility which includes:- Managing teams and stepping into a more client facing role- Account management and strategising a year ahead to achieve client goals - Putting together proposals for new potential clients - Creating digital marketing strategies to drive client sales - Creative ideation and executing those across a multiple platform approach of social, digital, media (online & print) - Managing all social communications across Instagram and Facebook - Content creation for social channels including photography, shoot management + more- Keeping up to date with social media changes and driving forward new social trends - Launching new venues- Press & media relations - Managing design tasks - Organising events and pop ups - Managing digital ads campaigns Some clients that I have worked on include: Hospitality Group Tilley & Wills, Sheep Dog Whiskey, Master of Mixers, Buffalo Trace Whiskey, Egmont Honey, Din Tai Fung, Bondi Meal Prep, Donut Papi, Tokyo Lamington

• Senior Account Executive

  • Jan 2021 - May 2021

  Coming out of the global pandemic with operations slowly starting to get back to normal, some of the roles and operations I took on included:- Creating digital marketing strategies to drive client sales - Creative ideation and executing those across a multiple platform approach of social, digital, media (online & print) - Managing all social communications across Instagram and Facebook - Content creation for social channels including photography, shoot management + more- Keeping up to date with social media changes and driving forward new social trends - Launching new venues- Press & media relations - Managing design tasks - Organising events and pop ups - Managing digital ads campaigns Some clients that I have worked on include: Sheep Dog Whiskey, Master of Mixers, Egmont Honey, Din Tai Fung, Bondi Meal Prep, Donut Papi, Tokyo Lamington

• Account Executive

  • Nov 2019 - Jan 2021

  I began my journey at Wasamedia during a turbulent time in the world just before the pandemic! Thrown into the thick of it and navigating a world where communications were changing every day especially for my clients in the hospitality industry my main roles included: - Managing all social communications across Instagram and Facebook - Content creation for social channels - Keeping up to date with social media changes and driving forward new social trends - Launching new venues in the midst of changing NSW regulations! - Press & media relations - Managing design tasks - Organising events and pop ups - Managing digital ads campaigns Some clients that I have worked on include: Sharetea, The Pantry Manly, Egmont Honey, Din Tai Fung, Madame & Yves.



Grove Communication

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jul 2019 - Aug 2019

  As part of my final semester of my Master's degree I completed an internship at luxury boutique Public Relations Agency Grove Communication in London. My duties included:- Twitter creation- Press Day assistance- Media monitoring - Report writing - Influencer gifting - Media relations - Client research - Showroom organisation As part of my final semester of my Master's degree I completed an internship at luxury boutique Public Relations Agency Grove Communication in London. My duties included:- Twitter creation- Press Day assistance- Media monitoring - Report writing - Influencer gifting - Media relations - Client research - Showroom organisation



Boston University College of Communication

• United States
• Higher Education
• 1 - 100 Employee

• Graduate Affairs Assistant

  • Jan 2019 - May 2019

  For spring semester, I worked as a graduate affairs assistant with the graduate affairs office acting as a point of reference for prospective and current BU COM graduate students. For spring semester, I worked as a graduate affairs assistant with the graduate affairs office acting as a point of reference for prospective and current BU COM graduate students.



PRLab at Boston University

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Supervisor

  • Jan 2019 - May 2019

  I worked as an account supervisor at PRLab, the longest-running student-led PR agency in America, in which I managed two clients, J.Q. Louise (writer, photographer, spokesperson and influencer) and Love Your Magic (a non-profit conference for the education and empowerment of black and brown young women). My role included:- Managing teams for clients - Weekly reporting and meetings- In-house public relations work for PRLab such as contributing to socials and blog posts - Editing copywriting, media relations emails and reports - Attending client events - Creating focus groups



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2018 - Dec 2018

  For fall semester, I worked as a CO101 teaching assistant, teaching and facilitating discussion for a communications undergraduate class. For fall semester, I worked as a CO101 teaching assistant, teaching and facilitating discussion for a communications undergraduate class.



Hidden Characters

• Australia
• Public Relations and Communications Services

• Internship

  • Nov 2017 - Mar 2018

  Interning at Hidden Characters. Part of the M&C Saatchi group.- Created competitor coverage presentations- Drafted several press releases for the dissemination to various media- Pitched talent and client products to media - Copywriting - Assisted in the organisation and execution of events- Managed Hidden Characters Social Media for Califia Farms event launch- Tracked Daily Client and competitor coverage- Media Monitoring of notable changes in the media industry of Australia- Formulated media and influencer lists for notable events- Crafted send out and products to social influencers and media



MAXMEDIALAB/ MAX CONNECTORS

• Casual PR Assistant

  • Sep 2017 - Oct 2017

• Internship

  • Apr 2017 - Oct 2017

  I worked at Max Media Lab as an intern in their PR department. I gained experience across a number of media and PR disciplines including social media monitoring, assisting media/influencer editorial requests, PR report writing, media monitoring.I have worked on events for Nude by Nature, Marc Jacobs, Max Connectors, Endota Spa and GHD with the events team.



Dion Lee

• Retail Apparel and Fashion
• 1 - 100 Employee

• Casual Sales Assistant

  • Jul 2016 - Aug 2017

  I worked as a casual at all three Sydney Dion Lee boutiques. I learnt a lot about a luxury fashion brand and a luxury shopping experience. • Attending to customers by providing professional sales assistance• Ensuring high levels of customer satisfaction through excellent sales service• Managing point-of-sale processes• Attended internal strategy meetings• Maintaining outstanding store condition• Visual merchandising responsibilities• Stocktake I worked as a casual at all three Sydney Dion Lee boutiques. I learnt a lot about a luxury fashion brand and a luxury shopping experience. • Attending to customers by providing professional sales assistance• Ensuring high levels of customer satisfaction through excellent sales service• Managing point-of-sale processes• Attended internal strategy meetings• Maintaining outstanding store condition• Visual merchandising responsibilities• Stocktake



Jasmine & Will Pty Ltd.

• Executive Assistant

  • May 2016 - Nov 2016

  Worked as an executive assistant at Jasmine and Will and helped with all daily operations of the business and online store. It is very exciting to work with a up and coming business especially one with such a passionate director! Worked as an executive assistant at Jasmine and Will and helped with all daily operations of the business and online store. It is very exciting to work with a up and coming business especially one with such a passionate director!



Shakuhachi

• Germany

• Sales Assistant

  • Feb 2016 - Aug 2016

  Small boutique practices, with a lot responsibility, as I worked on my own learning new 2ic practices Small boutique practices, with a lot responsibility, as I worked on my own learning new 2ic practices



The Audience Agency, Australia

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Internship

  • Jan 2016 - May 2016

  I worked as an intern at The Audience Agency PR firm, once a week. I have learnt all about the PR industry working here and further develop my skills as a PR practitioner. I also learnt about the fashion and communications industries in my time here. I have also helped out with various extra events for them after my internship including A Bikini a Day’s pop up at Watson’s Bay Boutique Hotel. I worked as an intern at The Audience Agency PR firm, once a week. I have learnt all about the PR industry working here and further develop my skills as a PR practitioner. I also learnt about the fashion and communications industries in my time here. I have also helped out with various extra events for them after my internship including A Bikini a Day’s pop up at Watson’s Bay Boutique Hotel.



Senso Shoes

• 1 - 100 Employee

• Summer Intern

  • Nov 2015 - Mar 2016

  I worked as an intern at SENSO’s head office in Sydney, two days a week for about 4 months. During my time at SENSO I learnt many valuable skills about how businesses run on a local and international scale and about not just the financial and business aspects of the company operate but also about how an in-house PR team functions and their roles in press releases and general marketing strategies. I also help out with sample sales and other times when they need help. I worked as an intern at SENSO’s head office in Sydney, two days a week for about 4 months. During my time at SENSO I learnt many valuable skills about how businesses run on a local and international scale and about not just the financial and business aspects of the company operate but also about how an in-house PR team functions and their roles in press releases and general marketing strategies. I also help out with sample sales and other times when they need help.



Sportsgirl

• Australia
• Retail
• 300 - 400 Employee

• Sales Assistant

  • Nov 2014 - Feb 2016