Isabella Ruskin
Director of Public Relations, Communications and Branding at Wiseasy- Claim this Profile
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Mandarin, Spanish -
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Bio
Martin Herbert
I worked with Isabella whilst in Singapore responsible for the Asia and South Asia markets. Whilst I didn't manage Isabella directly I had numerous interactions with her in relation to shared customers. I always found Isabella a pleasure to work with. She was informed in relation to her accounts and knowledgable on the market and trends impacting the business. She was extremely collaborative in discussing key issues and taking ownership for finding solutions to any issues.
Charlie Ballard
Had the good fortune to work with Isabella Maria from April 2015 through the present. Isabella quickly became one of my key points of contact in TripAdvisor's APAC market, as I found her bright, creative, a true subject matter expert and at all times easy to work with and driven to deliver highest-quality results. I can with complete confidence recommend Isabella for any role she goes out for, and much look forward to hearing about her continued successes in the future.
Martin Herbert
I worked with Isabella whilst in Singapore responsible for the Asia and South Asia markets. Whilst I didn't manage Isabella directly I had numerous interactions with her in relation to shared customers. I always found Isabella a pleasure to work with. She was informed in relation to her accounts and knowledgable on the market and trends impacting the business. She was extremely collaborative in discussing key issues and taking ownership for finding solutions to any issues.
Charlie Ballard
Had the good fortune to work with Isabella Maria from April 2015 through the present. Isabella quickly became one of my key points of contact in TripAdvisor's APAC market, as I found her bright, creative, a true subject matter expert and at all times easy to work with and driven to deliver highest-quality results. I can with complete confidence recommend Isabella for any role she goes out for, and much look forward to hearing about her continued successes in the future.
Martin Herbert
I worked with Isabella whilst in Singapore responsible for the Asia and South Asia markets. Whilst I didn't manage Isabella directly I had numerous interactions with her in relation to shared customers. I always found Isabella a pleasure to work with. She was informed in relation to her accounts and knowledgable on the market and trends impacting the business. She was extremely collaborative in discussing key issues and taking ownership for finding solutions to any issues.
Charlie Ballard
Had the good fortune to work with Isabella Maria from April 2015 through the present. Isabella quickly became one of my key points of contact in TripAdvisor's APAC market, as I found her bright, creative, a true subject matter expert and at all times easy to work with and driven to deliver highest-quality results. I can with complete confidence recommend Isabella for any role she goes out for, and much look forward to hearing about her continued successes in the future.
Martin Herbert
I worked with Isabella whilst in Singapore responsible for the Asia and South Asia markets. Whilst I didn't manage Isabella directly I had numerous interactions with her in relation to shared customers. I always found Isabella a pleasure to work with. She was informed in relation to her accounts and knowledgable on the market and trends impacting the business. She was extremely collaborative in discussing key issues and taking ownership for finding solutions to any issues.
Charlie Ballard
Had the good fortune to work with Isabella Maria from April 2015 through the present. Isabella quickly became one of my key points of contact in TripAdvisor's APAC market, as I found her bright, creative, a true subject matter expert and at all times easy to work with and driven to deliver highest-quality results. I can with complete confidence recommend Isabella for any role she goes out for, and much look forward to hearing about her continued successes in the future.
Experience
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Wiseasy
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Singapore
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Financial Services
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1 - 100 Employee
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Director of Public Relations, Communications and Branding
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Jun 2023 - Present
At the core of every brand lies its identity, a vital touchstone. The art of conveying this identity to customers and partners is as essential as the brand's very essence. In my current role at Wiseasy, I have the privilege of being at the forefront of this dual journey. On one hand, I actively contribute to the construction, advancement, and expansion of our brand presence. On the other, I am tasked with the responsibility of fostering seamless communication with our valued partners and… Show more At the core of every brand lies its identity, a vital touchstone. The art of conveying this identity to customers and partners is as essential as the brand's very essence. In my current role at Wiseasy, I have the privilege of being at the forefront of this dual journey. On one hand, I actively contribute to the construction, advancement, and expansion of our brand presence. On the other, I am tasked with the responsibility of fostering seamless communication with our valued partners and customers. Our mission is clear: To unveil how our innovative payment solutions can serve as transformative solutions to the challenges faced by our clients. It is an exciting endeavor that underscores the harmonious union of brand building and effective communication. Join me in this journey, where every interaction is an opportunity to inspire, and every solution is a testament to the power of our brand. #BrandBuilding #CorporateCommunications #Inspiration #CustomerSolutions #Wiseasy Show less At the core of every brand lies its identity, a vital touchstone. The art of conveying this identity to customers and partners is as essential as the brand's very essence. In my current role at Wiseasy, I have the privilege of being at the forefront of this dual journey. On one hand, I actively contribute to the construction, advancement, and expansion of our brand presence. On the other, I am tasked with the responsibility of fostering seamless communication with our valued partners and… Show more At the core of every brand lies its identity, a vital touchstone. The art of conveying this identity to customers and partners is as essential as the brand's very essence. In my current role at Wiseasy, I have the privilege of being at the forefront of this dual journey. On one hand, I actively contribute to the construction, advancement, and expansion of our brand presence. On the other, I am tasked with the responsibility of fostering seamless communication with our valued partners and customers. Our mission is clear: To unveil how our innovative payment solutions can serve as transformative solutions to the challenges faced by our clients. It is an exciting endeavor that underscores the harmonious union of brand building and effective communication. Join me in this journey, where every interaction is an opportunity to inspire, and every solution is a testament to the power of our brand. #BrandBuilding #CorporateCommunications #Inspiration #CustomerSolutions #Wiseasy Show less
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Travelport
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United Kingdom
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Information Technology & Services
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700 & Above Employee
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Regional Strategic Account Manager | OTA Specialist
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Mar 2018 - Jul 2022
Online travel distribution & Metasearch strategy, Commercial growth, Online & Consumer Research, Business Analytics, Digital Strategy, SEO and Account Management for various clients. Online travel distribution & Metasearch strategy, Commercial growth, Online & Consumer Research, Business Analytics, Digital Strategy, SEO and Account Management for various clients.
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Criteo
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France
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Advertising Services
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700 & Above Employee
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Account Strategist, Programmatic display ads, Southeast Asia, Hong Kong & Taiwan
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Jun 2016 - Feb 2018
Account Management, Account Strategy, Programmatic Advertising, Re-marketing, Attribution Account Management, Account Strategy, Programmatic Advertising, Re-marketing, Attribution
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TripAdvisor
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United States
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Software Development
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700 & Above Employee
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Key Account Manager, Online Travel Metasearch, SEA, India & Taiwan
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Sep 2013 - Sep 2016
Metasearch, Online travel, PPC, Online & Consumer Research, Web Analytics, Digital Strategy, SEO and Account Management for various clients. Metasearch, Online travel, PPC, Online & Consumer Research, Web Analytics, Digital Strategy, SEO and Account Management for various clients.
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Research & Insights Manager, Southeast Asia, Experian Marketing Services
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Aug 2011 - Aug 2013
Online & Consumer Research, Web Analytics, Digital Strategy, SEO and Account Management for various clients. Online & Consumer Research, Web Analytics, Digital Strategy, SEO and Account Management for various clients.
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Verticurl Pte Ltd
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Singapore
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Architecture and Planning
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1 - 100 Employee
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Senior Account Manager, APAC, Eloqua Marketing Automation
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Mar 2010 - Jun 2011
Marketing Automation, Digital Strategy, Account Management & Analytics for various clients Marketing Automation, Digital Strategy, Account Management & Analytics for various clients
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Key Account Manager, APAC, Porsche Asia Pacific
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Jun 2008 - Mar 2010
CRM, Running B2C Advertising and Promotional campaigns across 9 APAC Markets, Events and Brand Management. CRM, Running B2C Advertising and Promotional campaigns across 9 APAC Markets, Events and Brand Management.
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Account Executive, APAC, B2B Customer Activation
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Dec 2006 - May 2008
BTL Campaigns- Activation and B2B Reseller programs for Nokia, Bayer & Diageo BTL Campaigns- Activation and B2B Reseller programs for Nokia, Bayer & Diageo
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ATLAS Sound & Vision
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Entertainment Providers
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1 - 100 Employee
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Marketing Administrator, Advertising, Events & PR
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Feb 2006 - Nov 2006
ATL & BTL- CRM, Events & PR, Running Advertising & Promotional Campaigns & B2B reseller programs for Bose and Loewe ATL & BTL- CRM, Events & PR, Running Advertising & Promotional Campaigns & B2B reseller programs for Bose and Loewe
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Prestige Products Distribution
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Personal Care Product Manufacturing
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1 - 100 Employee
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Brand Executive, Paul & Joe Beauté (Cosmetics)
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Dec 2004 - Aug 2005
ATL & BTL-Advertising & Promotional campaigns across 5 Southeast asian markets, Brand Management & PR. ATL & BTL-Advertising & Promotional campaigns across 5 Southeast asian markets, Brand Management & PR.
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Education
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2020 -
HEC Paris
Exec MSc in Innovation and Entrepreneurship, Business Innovation & Entrepreneurship
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