Experience

Owen Consulting

• Hospitality
• 1 - 100 Employee

• Founder, Owner & Value Generator

  • Mar 2017 - Present

  Industry 4.0 will disrupt the way you`ll do business. This also affects the role and required skills of the Sales and Marketing leader. Engaging with customers shall be the main focus as the world evolves from the traditional methodology to digital means. The Sales and Marketing Manager 4.0 needs to be a passionate network-building inspiring leader as Sales and Marketing ramps up to this virtue in the next decade. A new way of thinking and implementation of innovative solutions is vital in ensuring the advancement of your company. The deep insight of an external expert is the key to success! Contact me for your measurable success: isabella.owen@owen-consulting.com And follow me on Instagram: owenconsulting Show less



Hochschule Stralsund

• Germany
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Mar 2022 - Present



Plava Laguna

• Croatia
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Advisor to Supervisory Board

  • Sep 2018 - Present

  Advisor to the Company Plava Laguna and to the Company's Supervisory Board. Advisor to the Company Plava Laguna and to the Company's Supervisory Board.



Jumeirah Hotels & Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Director of Sales & Marketing

  • May 2011 - Feb 2017

  • Supervising the Sales, Conference and Event Sales and Communications departments • Managing and leading a team of 12 employees • Responsible for the overall positioning of the hotel, brand communications and customer development for the entire hotel operation • Developing and implementing the pre/post-opening marketing plan • Guiding and planning the hotel revenue budgets (Rooms and C&E department) • Continually supporting the management to define a rate and occupancy strategy in order to consistently achieve RGI targets and grow market share • Ensuring accurate business and financial forecasting to direct future Sales & Marketing strategies and activities • Responsible for Asia, covering all market segments, managing key accounts in the hotel`s major contributing market segments • Number one in the comp set for the third consecutive year Show less



Shangri-La Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Director of Sales & Marketing

  • Aug 2010 - May 2011

  • My responsibilities were effectively the same as my current role with the exception that my efforts were focused on the pre-opening and theoretical planning stage • Due to delay in completion of the project by the owners, Shangri-La decided to withdraw from the agreement • My responsibilities were effectively the same as my current role with the exception that my efforts were focused on the pre-opening and theoretical planning stage • Due to delay in completion of the project by the owners, Shangri-La decided to withdraw from the agreement



Schlosshotel Bühlerhöhe

• Bühl/Baden-Baden, Germany

• Director of Sales & Marketing

  • Dec 2008 - Aug 2010

  • Creating in conjunction with the management the annual budgets and monthly forecasts • Developing and implementing the annual Sales & Marketing plan and budget • Delivering top line revenue in accordance with annual budget • Maintaining and developing sales volume, market share and market mix by monitoring supply and demand, changing trends, economic indicators and competitors • Strategic relationship management with all key accounts • Creating in conjunction with the management the annual budgets and monthly forecasts • Developing and implementing the annual Sales & Marketing plan and budget • Delivering top line revenue in accordance with annual budget • Maintaining and developing sales volume, market share and market mix by monitoring supply and demand, changing trends, economic indicators and competitors • Strategic relationship management with all key accounts



ArabellaStarwood Hotels&Resorts

• Munich, Germany

• Account Director Southern Germany

  • May 2007 - Nov 2008