Experience

PROYECTA LAB

• Mexico
• Advertising Services
• 1 - 100 Employee

• Directora de Moda & Lifestyle

  • Sep 2020 - Present

  - Generated an increase in EMV and press placements with top driving outlets such as Vogue, Harper's Bazaar, Cosmopolitan, Elle, etc. -Responsible of creating a good workspace within PROYECTA LAB´s community.- Create and manage talent and media invite lists for top driving events and campaign (press days/launches). - Collaborate with the team in developing and executing focused and elevated strategies to increase brand awareness, exposure, and editorial coverage. - Develop and maintain working relationships with editors, influencers, stylists, agents, and vendors in the luxury, fashion.-In charge of the correct development of strategies for each brand in the agency.-In charge of creating an influencer mkt plan aligned to the brand needs. Show less

• Fashion Account Manager

  • Jan 2019 - Sep 2020

  -In charge of leading the strategy for printed, digital press and social media -Responsible for developing and creating strategies to generate brand awareness and to promote sales through social media, celebrities and influencers.-Responsible for planning and executing commercial events for press and influencers focused on the brand guidelines in order to communicate the latest arrivals.

• Public Relations Intern

  • Dec 2018 - Dec 2019

  - Assisted with event production including vendor management, payment, research, and deliveries for top events for Luxottica & Sunglass Hut. -Generation and translations of press releases.-In charge of seedings strategies: follow up, reports, etc. -Curated and updated media lists with print and digital editors.



Tecnológico de Monterrey

• Mexico
• Higher Education
• 700 & Above Employee

• Business acreditation for CACECA

  • Jan 2018 - Dec 2018