Isabella Orcutt

Ecommerce Manager at Christopher Kimball's Milk Street
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Contact Information
Location
Greater Boston
Languages
  • English -
  • Chinese (Simplified) -
  • Latin Limited working proficiency

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Ecommerce Manager
      • May 2022 - Present

    • eCommerce Merchandising Coordinator
      • Apr 2021 - May 2022

      Completed full overhaul of previous accounting and invoicing system to optimize payment efficiency.Maintained relationships with over 150 vendors in regards to asset and accounting management.Executed daily and biweekly updates on store homepage to improve front-end profits.Managed process between store and editorial teams to write and upload over 100 new products in less than a month, bringing the total SKUs to more than 1,000 before 2022.Worked in store promotional email campaign brainstorming and execution to drive sales averaging over 30k daily.Organized inventory system to manage re-purchase by creating a more efficient process that decreased project time from several hours weekly to under 30 minutes.Coordinated with editorial and marketing teams to optimize all product pages for Google Shopping using SEO and keyword tagging. Show less

    • United States
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Retail Marketing Co-Op
      • Apr 2019 - Feb 2020

      · Solely managed store operations (inquirer.com/store) while working full time through September. · Assisted on and coordinated photoshoots of products to develop social media and online store content. · Photoshopped articles and photographs for custom reprint sales, communicating with customers promptly. · Regularly created ad copy for newspaper, digital, and social ads. · Organized booth at PA Women’s Conference, generating over 355 leads during the day. · Solely managed store operations (inquirer.com/store) while working full time through September. · Assisted on and coordinated photoshoots of products to develop social media and online store content. · Photoshopped articles and photographs for custom reprint sales, communicating with customers promptly. · Regularly created ad copy for newspaper, digital, and social ads. · Organized booth at PA Women’s Conference, generating over 355 leads during the day.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2018 - Jul 2018

      · Monitored social media presence and interactions with influencers and potential customers, primarily through Instagram. · Generated potential brand collaborations that shared similar company values. · Conducted market research through evaluating competitors. · Monitored social media presence and interactions with influencers and potential customers, primarily through Instagram. · Generated potential brand collaborations that shared similar company values. · Conducted market research through evaluating competitors.

    • United States
    • Retail
    • Digital Marketing Consultant
      • Dec 2016 - Mar 2018

      • Created website (lifestylecooking.org) in a timely manner while maintaining a 100 dollar budget • Designed brochure and pamphlet to increase attendance of events, resulting in most classes being at full capacity • Edited and clarified emails, social media posts, and information intended for website and brochure • Created a simple and effective logo to meet owner's specific requests • Created website (lifestylecooking.org) in a timely manner while maintaining a 100 dollar budget • Designed brochure and pamphlet to increase attendance of events, resulting in most classes being at full capacity • Edited and clarified emails, social media posts, and information intended for website and brochure • Created a simple and effective logo to meet owner's specific requests

    • United States
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Intern
      • Apr 2017 - Sep 2017

      · Contacted and surveyed company employees across the country regarding their stores and hometowns to highlight struggling stores · Published weekly blog posts to highlight and boost performance of stores. · Curated social media content for Facebook, Google+, and Twitter while adhering to brand image guidelines. · Contacted and surveyed company employees across the country regarding their stores and hometowns to highlight struggling stores · Published weekly blog posts to highlight and boost performance of stores. · Curated social media content for Facebook, Google+, and Twitter while adhering to brand image guidelines.

Education

  • Drexel University
    Bachelor of Science - BS, Business
    2015 - 2020

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