Experience

Tencent Games

• China
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager

  • Apr 2022 - Present

  ● Collaborate with agencies and create initiatives for KOLs, media buying, PR, events and ensure these agencies will support Company’s goals and KPI. ● Develop and implement global marketing strategy to support project goals and initiatives, helping to increase brand awareness and build reputation. ● Create content and event planning and implementation for the brand and internal events and promotions. ● Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. ● Lead in collaborating with internal stakeholders (including Brand Marketing, Product Development, Business Development, Partnership, Creative Development, Community) ● Research, write and promote strategies to targeted competitors and industry



Shopee

• Retail
• 1 - 100 Employee

• Category Lead for Lifestyle CN Team

  • Oct 2020 - Mar 2022

  - Create, implement and execute the business development strategy for the category- Manage a team of 9 Account Managers to help grow and manage our portfolio of merchants.- Carry out analysis & survey to better understand seller requirements and behavior.- Retain and optimize account relationships to drive overall sales volumes, by ensuring pricingcompetitiveness, assortment, stock availability of key sellers within the category

• Senior Relationship Manager

  • Jan 2019 - Oct 2020

  Relationship Manager under the Lifestyle Category- Responsible for managing merchant relationships - Focused on acquiring high value sellers to join and start selling on Shopee- Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers - Provide market insights from sellers perspective, including understanding products, sellers, market and competitor dynamics



Garena Philippines Inc.

• Events Specialist

  • Sep 2017 - Oct 2018

  - Worked on the following Game Operations: Mobile Game: Arena of Valor (AoV) Mobile Game: Free Fire - Battlegrounds (FFBG) PC Game: League of Legends (LoL) - VIP Management Established good relationships with PH Influencers and Celebrities; Has a list of contacts ranging from streamers to casters, influencers to celebrities and even school organizations to media partners; Taps VIPs to participate and become part of the game operations' events. - Event Management and Project Coordination For Arena of Valor: VIP Handler and Finance Lead for Valor Cup Season 1 held at Trinoma Activity Center (April 2018) VIP Handler, Finance Lead and Player Welfare Lead for Valor Cup Season 2: Road to AWC held at Mall of Asia Event Area (May 2018) For League of Legends: Finance Lead and VIP Handler for Globe Conquerors Manila 2018 held at Mall of Asia Arena (August 2018) - Administrative Tasks Set meetings and take down minutes, prepare agenda and other correspondence, finance and liquidation tasks.



AdCreate Society (School Organization)

• Executive Vice President for Internal Affairs

  • Apr 2016 - Apr 2017

  Spearheaded the Neophyte Program - a 6-month long training program that serves as the foundations of the next generation of officers who will continue to make the organization operational. It would orient aspiring officers about the organization and how it works, to train them to become knowledgeable in technical CSO processes and competent in decision-making and activity management.Worked under the following projects:-By AdCreateMini bazaar showcasing the best works of our members and officers thru different merchandises such as bags and posters.-Never Okay : Anti-Drug Abuse Campaign-Art in Advertising Seminar-AdX Shift : Gone DigitalThe annual advertising conference held at De La Salle University.

• Marketing and Research Manager

  • Jan 2015 - Apr 2016



Dentsu Jayme Syfu

• Philippines
• Advertising Services
• 1 - 100 Employee

• Accounts Intern

  • Jan 2017 - Feb 2017

  Handled several brands under the agency and made their respective competitive reports and social scans; Assisted in photoshoots; Went out to do store checks; Managed the database and contributed to the ideation of one of the brands. Handled several brands under the agency and made their respective competitive reports and social scans; Assisted in photoshoots; Went out to do store checks; Managed the database and contributed to the ideation of one of the brands.