Experience

Bookassist

• Ireland
• IT Services and IT Consulting
• 1 - 100 Employee

• Metasearch Marketing Specialist

  • Jul 2019 - Present

  Part of the Growth Strategy Team: Duties & Resposabilities divided in two main areas: Account Management & PPC Campaign Management Account Management: - Primary point of contact for a selected number of hotels - Regular meetings with key clients - Presentations at seminars, congresses and workshops - Creation of successful case studies and marketing material to share internally and externally - Advise hotels and hotel groups on their digital strategy and presence on key online platforms PPC Campaign Management: - Create and manage PPC campaigns on key metasearch plattforms and paid media through our internal ad platforms - Monitor and analyze client performances and give recommendations to improve e-commerce KPIs - Review and monitor hotels brands and positioning on key metasearch platforms and execute action plans to optimize and maximize their visibility - Continuously plan, test, execute and lead tactical initiatives with the goal to drive revenue and maximize ROI Show less



BizUp - Digital Empowerment

• Rom und Umgebung, Italien

• Off - Site Seo Specialist

  • Feb 2019 - Jul 2019

  - SEO Off-Site - Link Building and content editing (German market) - Scouting & approaching potential partners - Contacting and negotiating partnerships with web masters and bloggers in order to establish a collaborative content. - Supervising activities of freelance writers - Creating & revising contents for different clients and projects. - Translation IT - EN - DE for different SEO, Advertising and Social Media Projects - Social media assistance (english market) - PEDs creation and copywriting - Sentiment analysis Show less



YOUniversal Group

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2017 - Oct 2018

  - Day-to-day monitoring of the SEM Campaigns (Social media, Native & search advertising) - Production of weekly & monthly reports of the main KPIs - Evaluation of the profitability of the SEM campaigns and plan the budget allocation - Suggest long and short term actions based on previous analisys - Draft SEM marketing strategies - Creation of text ads & banners - Competitors analysis & Benchmarking - Day-to-day monitoring of the SEM Campaigns (Social media, Native & search advertising) - Production of weekly & monthly reports of the main KPIs - Evaluation of the profitability of the SEM campaigns and plan the budget allocation - Suggest long and short term actions based on previous analisys - Draft SEM marketing strategies - Creation of text ads & banners - Competitors analysis & Benchmarking



Euler Hermes

• Insurance
• 700 & Above Employee

• CRM & Digital Marketing Intern

  • Nov 2016 - Apr 2017

  - Digital & Social Media Management support - Webpages development - SEO performance tracking & optimization - CRM Data quality reports - Newsletters creation - Translation EN-IT-GR - Digital & Social Media Management support - Webpages development - SEO performance tracking & optimization - CRM Data quality reports - Newsletters creation - Translation EN-IT-GR



Emirates

• United Arab Emirates
• Airlines and Aviation
• 700 & Above Employee

• Flight Attendant

  • Jul 2015 - Jun 2016

  - High quality Inflight customer service - Sales & promotion - High quality Inflight customer service - Sales & promotion



Smartbox Group

• Ireland
• Travel Arrangements
• 500 - 600 Employee

• Production Development Manager

  • Feb 2015 - Jul 2015

  - B2B -Strategic development of Partnerships -Contracting management -Networking -CMS -Account Management - B2B -Strategic development of Partnerships -Contracting management -Networking -CMS -Account Management



univativ GmbH

• Germany
• Staffing and Recruiting
• 200 - 300 Employee

• Sales and Distribution Specialist

  • Jun 2013 - Jul 2014

  - B2B - Preparation of marketing campaigns - Strategic client research - B2B - Preparation of marketing campaigns - Strategic client research



Conference & Touring C&T

• Germany
• Events Services
• 1 - 100 Employee

• Eventorganization assist (freelance)

  • Mar 2012 - Jul 2014

  - Eventorganization assistance - Promotion and marketing - Eventorganization assistance - Promotion and marketing



LODEN-FREY Verkaufshaus GmbH & Co. KG

• Germany
• Retail
• 1 - 100 Employee

• Sales advisor

  • Mar 2011 - Mar 2012

  - Sales advisor - Sales advisor