Senior Project Manager

• May 2023 - Present

Senior Digital Strategist

• May 2021 - May 2023

Digital Content Strategist

• Feb 2019 - May 2021

• Being aware of digital trends and tailoring our client’s strategy to fit these• Hands on oversight of social digital content• Attendance at some of the artists promotional activities, tour dates and events. • Create reactive content that optimises key moments and creates conversations in the social world.• Contribute to developing and implementing a streaming strategy across socials for the artists new music and their catalog.• Set and achieve campaign-specific objectives and KPIs.• Co-ordinate and oversee regularly updated social media plans and prepare reports to inform key stakeholders. • Work closely with clients, the music team, the brand team and other YM&U divisions in addition to external stakeholders and key partners such as Twitter, Facebook, Instagram, Spotify, Vevo and YouTube.• Deliver against key KPI’s including traffic and engagement targets agreed with Artist management and music team. • Amplify all elements of activity – marketing, promo – across client channels.• Liaise with our US management division and assist with flow information in their global digital sales team. • Contribute actively to brainstorms and ideation sessions. • Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports. • Work closely with content team on creative, editorial and sourcing requirements• Oversee, overall content featuring the artist across all promo, music video, online content and branded assets. Show less

Junior Content Producer

• Jan 2018 - Feb 2019

- Hands on creation of digital content including presentations, story boards, andinterface designs – from concept to buildable assets.- Contribute productively to brainstorms and ideation sessions.- Responsible for basic studio production and lighting for variety of footage, including interviews and live social coverage on location. - Working across multiple digital projects creating assets including short form video,animation, static images, website assets and app development.- Identify and create strategies to address content development opportunities alongsidestrategies.- Be able to create content in-house and deliver to a variety of deadlines.- Create reactive content that optimizes key moments and create conversations in thesocial world. Show less

Founder & Editor

• Nov 2019 - Jan 2022

Back in 2013, I started a blog and YouTube channel under the alias ‘Beautyflutters’ whilst I was auditioning for drama school and working various jobs in-between. After taking a break in 2015, following a schedule of posting daily, I came to miss my own corner of the internet where I could share my outfits, book reviews, inspiration pieces, travel diaries and beauty posts… so, here we go again. A little older, a bit more refined and less of the floral background. Back in 2013, I started a blog and YouTube channel under the alias ‘Beautyflutters’ whilst I was auditioning for drama school and working various jobs in-between. After taking a break in 2015, following a schedule of posting daily, I came to miss my own corner of the internet where I could share my outfits, book reviews, inspiration pieces, travel diaries and beauty posts… so, here we go again. A little older, a bit more refined and less of the floral background.

Junior Digital Channel Manager at WMA

• Jul 2017 - Dec 2017

- Managing social campaigns for a variety of clients. - Use analytic tools to collate data and create regular reports. - Research content ideas and support the team on the development of strategies. - Create and schedule engaging social media updates on channels including, but not limited to, Facebook, YouTube, Snapchat, Twitter, Instagram, Tumblr and Spotify. - Manage all content creation across the social channels per client on individual roster. - Assist with the development and management of WMA’s social channels’c ontent and newsletters alongside the wider social team. - Update client websites with the latest news articles and content. - Support the team with the creation of proposals and new business documents. - Keep up to date with the latest trends in the social space and report to wider team. - Training all new staff members that join the team with company procedures and social department tasks. Show less

Digital Channel Coordinator at WMA

• Jun 2016 - Jul 2017

- Provide critical support to the UK social team across a range of client campaigns. - Use analytics tools to collate data and create regular reports across all UK clients. - Update teams on top post performance across the agency. - Research content ideas and support the team on the development of strategies. - Create and schedule engaging social media updates on channels including, but not limitedto, Facebook, YouTube, Twitter, Instagram, Tumblr and Spotify. - Copywriting for both online channels and e-newsletters across select clients. - Support social team to build case studies and award applications. - Update client websites with the latest news articles and content. - Support the team with the creation of proposals and new business documents. - Keep up to date with the latest trends in the social space and report to wider team. Show less

Marketing Assistant

• Aug 2015 - Jun 2016

- Responsible for overseeing activity on all social media platforms, compiling copy/ images and posting content daily. As well as regularly contribute ideas for social media activity to encourage audience growth and engagement. - Responsible for drafting copy and compiling images for the website, aswell as our PR Shots page, from articles, to product information and email newsletters - Support the growth of the database through targeted marketing, brand collaborations and creative initiative. - Work closely with the Social Media Manager to ensure brand messaging is consistent and web promotions are communicated via social channels to maximise traffic through to the website. - Responsible for our affiliate marketing, ensuring all publishers have the right banners and links with current promotions. - Organise brand photo-shoots, Christmas catalogues and updating the press pack regularly. Show less

Marketing Coordinator

• Mar 2014 - Mar 2016

- Reaching out to those in the fashion industry for features on the 'Mini Style Diary' website. - Researching timely topics, identifying trends to post on the 'Mini Style Diary' website. - Keeping up with social media, by promoting Little BU's new micro-site. - Learning and implementing SEO and RSS to the micro-site. - Creating and writing features for the micro-site, introducing new brands, promoting Little BU nail polishes, writing recipes, beauty products, interview with those in the industry. - Increasing the attention of the micro-site, by creating a newsletter and reaching out to different brands, connecting with people. Show less

Marketing Internship

• Mar 2015 - Mar 2015

- Researched competitor brands on their promotions and compared it to the company. Creating comparative timelines of promotions in one year - Completed each product description to be released on to Amazon- Wrote various marketing copy for different products to be published on the website - Participated in the buying department, by taking images of the products and writing up the admin to include to the entire existing product data - Created the Easter copy email that was sent out at the end of March Show less

Ballet Assistant

• Nov 2013 - Jan 2014

- Assisting the ballet teacher when need be, whether it was teaching alongside her, passing her props and setting up the class. - Selling the merchandise, ballet shoes, cardigans, tutus, tights, CD's and teddy bears. - Handling the cash, taking term payments, debit and credit card payments, cheques. - Assisting the ballet teacher when need be, whether it was teaching alongside her, passing her props and setting up the class. - Selling the merchandise, ballet shoes, cardigans, tutus, tights, CD's and teddy bears. - Handling the cash, taking term payments, debit and credit card payments, cheques.

Sales Advisor

• Sep 2012 - Feb 2013

- Meeting all daily sales targets that are implemented. - Operating the till, handling money, processing debit and credit card payments and dealing with returned items. - Going through the stock, checking the stock intake and outtake and re-stocking any merchandise on the shop floor. - Brand host and ambassador on the shop floor. - Meeting customer needs and satisfaction, by completing the task at hand. - Meeting all daily sales targets that are implemented. - Operating the till, handling money, processing debit and credit card payments and dealing with returned items. - Going through the stock, checking the stock intake and outtake and re-stocking any merchandise on the shop floor. - Brand host and ambassador on the shop floor. - Meeting customer needs and satisfaction, by completing the task at hand.