Experience

Workato

• United States
• Software Development
• 700 & Above Employee

• Partner Marketing Manager (APAC)

  • Nov 2021 - Present

  • Localize and execute global partner marketing programs and campaigns in the region • Build and execute joint-marketing plans that are customer-centric and deliver customer demand, revenue growth and positively impact brand equity • Measure key metrics and KPIs and ensure all established goals, objectives and deliverables are met __ About Workato: Today's enterprises use thousands of apps, and automating workflows across them has become a huge challenge. Workato—the only automation platform that is modern, cloud-native, and powerful enough to be recognized as a leader by Gartner and Forrester—empowers employees at the world’s top brands and high growth innovators to rapidly connect their apps and automate business-critical workflows (www.workato.com). Show less



Insider.

• Software Development
• 700 & Above Employee

• Country Marketing Manager, Singapore

  • Apr 2021 - Nov 2021

  • Owned the marketing strategy and execution for the Singapore market to increase awareness, drive engagement and generate leads • Worked with key partners across the ecosystem to expand account coverage and generate new business opportunities with and through our partners • Responsible for driving customer advocacy working closely with the customer success teams for case studies, G2 & Gartner reviews and press releases • Owned the marketing strategy and execution for the Singapore market to increase awareness, drive engagement and generate leads • Worked with key partners across the ecosystem to expand account coverage and generate new business opportunities with and through our partners • Responsible for driving customer advocacy working closely with the customer success teams for case studies, G2 & Gartner reviews and press releases



NICE

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager, ASEAN & Greater China

  • Jan 2016 - Apr 2021

  • Field & partner marketing lead responsible for defining the tactic/channel mix in the integrated marketing plan across ASEAN• Develop data-driven marketing strategies and campaigns that generate and accelerate sales pipeline and opportunities• Worked in partnership with the alliance team to execute joint marketing programs and activities with alliance and channel partners, focusing on Tier 1 partners• Planned and executed the NICE APAC Business Partner Summit in 2016 in Singapore• Planned and executed NICE's flagship customer conference Interactions in 2017 which saw 250 customers and business partners across APAC. Jointly held NICE's business partner summit 2017 a day prior to Interactions. Show less

• New Business Development

  • Jan 2015 - Jan 2016

  • New Business Development Lead for the Southeast Asia & Hong Kong market. • Primary responsibility involves prospecting untapped opportunities in new business markets, developing and nurturing strong client relationships and pitching NICE products to generate sales leads.

• Sales Operations & Support Assistant Manager

  • Sep 2013 - Dec 2014

  - Role involved monitoring and reporting on sales revenue and booking forecasts, and providing industry updates on market movements and tracking key activities of prospects and clients



Emmanuel Stroobant Group

• Singapore

• Senior Marketing Communications Executive

  • Jan 2013 - Aug 2013

  • Planned and executed media and communications initiatives for 7 establishments under the Group • Developed media outreach strategy & managed media coverage • Developed press releases with noteworthy angles for pitching to media • Forged joint partnerships with various organizations to increase brand awareness, sales and circulation • Planned and executed media and communications initiatives for 7 establishments under the Group • Developed media outreach strategy & managed media coverage • Developed press releases with noteworthy angles for pitching to media • Forged joint partnerships with various organizations to increase brand awareness, sales and circulation



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Executive

  • Sep 2012 - Jan 2013

  • Planned and executed regional media campaigns for Samsung and Diageo, consisting of traditional and digital media• Determined the visual and content direction as Community Manager for Oral-B Singapore, Pantene Singapore & Olay Singapore (Facebook)

• Media Executive

  • Jul 2011 - Jan 2013



AVEVA

• United Kingdom
• Software Development
• 700 & Above Employee

• Marketing Intern

  • Apr 2010 - Jul 2010