Experience

Indonesian Chamber of Commerce and Industry (KADIN)

• Indonesia
• International Trade and Development
• 1 - 100 Employee

• Marketing Coordinator Intern

  • May 2023 - Sep 2023

  ▪ Directed the content marketing team in the execution of dynamic social media strategy, content ideation, and content management to boost awareness and delegate participation for the ASEAN Business & Investment Summit and sideline events ▪ Increased social media engagement by 326.8% from June to September 2023, resulting in the recruitment of 2000+ delegates representing 45+ countries ▪ Produced and executed content packages for 30+ sponsors, knowledge partners, key opinion leaders, and… Show more ▪ Directed the content marketing team in the execution of dynamic social media strategy, content ideation, and content management to boost awareness and delegate participation for the ASEAN Business & Investment Summit and sideline events ▪ Increased social media engagement by 326.8% from June to September 2023, resulting in the recruitment of 2000+ delegates representing 45+ countries ▪ Produced and executed content packages for 30+ sponsors, knowledge partners, key opinion leaders, and media partners, including press releases, social media posts, interviews, and out-of-home (OOH) advertising; notably collaborated with Sinarmas Agribusiness and Food, Indika Energy, Bain & Company, BCG, Kearney, and PwC ▪ Strategized an outreach campaign for the ASEAN Business Awards incorporating email marketing, door-to-door marketing, Meta and Tiktok Ads, and organic social media growth which resulted in record-breaking 700+ nominations of large enterprises and MSMEs across all 10 ASEAN countries ▪ Connected with high-level business leaders and political figures internationally to conduct social media interviews; notable individuals included H.E. Sandiaga Uno, Minister of Tourism and Creative Economy of Indonesia, Tony Fernandez, CEO of AirAsia, and Zhengjun Zhang (Jun), Vice President of Huawei Asia Pacific (Public Affairs and Communication) Show less ▪ Directed the content marketing team in the execution of dynamic social media strategy, content ideation, and content management to boost awareness and delegate participation for the ASEAN Business & Investment Summit and sideline events ▪ Increased social media engagement by 326.8% from June to September 2023, resulting in the recruitment of 2000+ delegates representing 45+ countries ▪ Produced and executed content packages for 30+ sponsors, knowledge partners, key opinion leaders, and… Show more ▪ Directed the content marketing team in the execution of dynamic social media strategy, content ideation, and content management to boost awareness and delegate participation for the ASEAN Business & Investment Summit and sideline events ▪ Increased social media engagement by 326.8% from June to September 2023, resulting in the recruitment of 2000+ delegates representing 45+ countries ▪ Produced and executed content packages for 30+ sponsors, knowledge partners, key opinion leaders, and media partners, including press releases, social media posts, interviews, and out-of-home (OOH) advertising; notably collaborated with Sinarmas Agribusiness and Food, Indika Energy, Bain & Company, BCG, Kearney, and PwC ▪ Strategized an outreach campaign for the ASEAN Business Awards incorporating email marketing, door-to-door marketing, Meta and Tiktok Ads, and organic social media growth which resulted in record-breaking 700+ nominations of large enterprises and MSMEs across all 10 ASEAN countries ▪ Connected with high-level business leaders and political figures internationally to conduct social media interviews; notable individuals included H.E. Sandiaga Uno, Minister of Tourism and Creative Economy of Indonesia, Tony Fernandez, CEO of AirAsia, and Zhengjun Zhang (Jun), Vice President of Huawei Asia Pacific (Public Affairs and Communication) Show less



Equity Media

• United States
• Media Production

• Social Media & Marketing, Strategy Lead Intern

  • Jan 2023 - May 2023

  The upcoming documentary, "Divisible," explores the national policy of redlining using Omaha, Nebraska, as a case study to understand how redlining impacted people of color and why it remains relevant today. I lead a team of social media interns and graphic designers to execute the film's long term social media strategy. The upcoming documentary, "Divisible," explores the national policy of redlining using Omaha, Nebraska, as a case study to understand how redlining impacted people of color and why it remains relevant today. I lead a team of social media interns and graphic designers to execute the film's long term social media strategy.



Boston College

• United States
• Higher Education
• 700 & Above Employee

• Gusto Features Editor

  • Aug 2021 - May 2023

  Gusto is Boston College’s student food magazine. As the Features Editor, I am responsible for ideating, scheduling, and editing Features stories. I write stories with a special focus on food history and Asian cuisine. Gusto is Boston College’s student food magazine. As the Features Editor, I am responsible for ideating, scheduling, and editing Features stories. I write stories with a special focus on food history and Asian cuisine.



Bukalapak

• Indonesia
• Information Technology & Services
• 700 & Above Employee

• Digital Marketing Intern

  • May 2022 - Aug 2022

  Yes I Do, partnered with Bukalapak, is an online wedding-planning platform that offers all-in wedding packages at an affordable price. I executed and managed Yes I Do's digital marketing strategy, from content planning and creation to social media analytics and competitor analysis. I also built up our wedding vendor profile, negotiated terms for partnership, and ultimately established Yes I Do as a strong competitor in the wedding planning industry with 9 clients. Yes I Do, partnered with Bukalapak, is an online wedding-planning platform that offers all-in wedding packages at an affordable price. I executed and managed Yes I Do's digital marketing strategy, from content planning and creation to social media analytics and competitor analysis. I also built up our wedding vendor profile, negotiated terms for partnership, and ultimately established Yes I Do as a strong competitor in the wedding planning industry with 9 clients.



The Finder

• Singapore
• Online Audio and Video Media
• 1 - 100 Employee

• Editorial Intern

  • Jan 2021 - Aug 2021

  The Finder is an online magazine and website for expat living. I wrote and edited lifestyle articles and was responsible for SEO, social media planning, and online engagement analytics. My team and I expanded The Finder internationally with key go-to-market strategies, first in the Australian market, and planned for further countries for the years to come. I also engaged with clients for sponsorships and editorial advertisement packages, building a network in Singapore and beyond. The Finder is an online magazine and website for expat living. I wrote and edited lifestyle articles and was responsible for SEO, social media planning, and online engagement analytics. My team and I expanded The Finder internationally with key go-to-market strategies, first in the Australian market, and planned for further countries for the years to come. I also engaged with clients for sponsorships and editorial advertisement packages, building a network in Singapore and beyond.