Experience

Leon the Baker

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Digital & Ecommerce Manager

  • Jan 2022 - Present

  Definition of the digital strategy and development with the teams involved. In the first quarter we have increased sales in the digital area by 25% compared to the same period of the previous year. Definition of the digital strategy and development with the teams involved. In the first quarter we have increased sales in the digital area by 25% compared to the same period of the previous year.



Escuela TAI

• Spain
• Higher Education
• 300 - 400 Employee

• Digital Project Manager

  • Dec 2020 - Dec 2021

  Reporting to the General Management I define the Digital Strategy for the different businesses of the group as well as their development with the teams involved. Budget management for the Digital area to improve the KPIs. Record in students in 50 years by the changes I implemented in the Digital Strategy. Reporting to the General Management I define the Digital Strategy for the different businesses of the group as well as their development with the teams involved. Budget management for the Digital area to improve the KPIs. Record in students in 50 years by the changes I implemented in the Digital Strategy.



Noho Comunicación

• Spain
• Advertising Services
• 1 - 100 Employee

• Head of Digital

  • Jan 2019 - Nov 2020

  - Develop and manage the digital strategy for clients such us El Corte Inglés, Madrid Horse Week, Caledonian, Partido Popular, Single Home and AC Hotels. - Web and digital analysis of consumer behaviour for conversion, and creation of proposals. - Manage Development team and Social Media team. - Work with the Creative team to develop the campaigns. - Planning and monitoring SEM and PPC campaigns. - Develop and manage the digital strategy for clients such us El Corte Inglés, Madrid Horse Week, Caledonian, Partido Popular, Single Home and AC Hotels. - Web and digital analysis of consumer behaviour for conversion, and creation of proposals. - Manage Development team and Social Media team. - Work with the Creative team to develop the campaigns. - Planning and monitoring SEM and PPC campaigns.



Orange España

• Spain
• Telecommunications
• 700 & Above Employee

• Marketing Project Manager at Orange TV

  • Jun 2017 - Apr 2018

  Definition and implementation of the content strategy for the Orange TV interface. Definition of the graphic pieces of the contents for this interface. Definition and development of email marketing and online communications for the Orange TV segment to increase consumption and customer satisfaction. Management with TV distributors to define the marketing and content strategy. Analysis of the KPIs of weekly consumption to evaluate the impact of the different campaigns and make business decisions. Show less



Vipnet360

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Digital Manager

  • Sep 2015 - May 2017

  For the corporate account of Huawei España at the agency Vipnet360, responsible for the strategy and development of online communications, content in social networks and ads campaigns (Adwords, Facebook Ads, Twitter Ads). ROI analysis and reports. For the corporate account of Huawei España at the agency Vipnet360, responsible for the strategy and development of online communications, content in social networks and ads campaigns (Adwords, Facebook Ads, Twitter Ads). ROI analysis and reports.



Ayerra&Herrero

• Advertising Services

• Marketing Manager

  • Oct 2011 - Sep 2015

  Own entreperneurship project. Responsible for the marketing strategies that involved: content creation, press releases, relation with online media, SEM, web management, social networks, affiliate networks, SEO, e-commerce, event attendance, web analytics and analysis and measurement of these actions. Own entreperneurship project. Responsible for the marketing strategies that involved: content creation, press releases, relation with online media, SEM, web management, social networks, affiliate networks, SEO, e-commerce, event attendance, web analytics and analysis and measurement of these actions.



Kinepolis

• Belgium
• Entertainment
• 500 - 600 Employee

• CRM & Digital Manager

  • May 2014 - Oct 2014

  Responsible for the online strategy of the company in the five cinemas of Spain. SEO, SEM, Social Media, media, eCommerce, database management, emailings and analysis. Online Campaigns. Management of the web page. Responsible for the online strategy of the company in the five cinemas of Spain. SEO, SEM, Social Media, media, eCommerce, database management, emailings and analysis. Online Campaigns. Management of the web page.



Habber Tec España

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2009 - Jan 2013

  Responsible for the online and offline Marketing strategy of the company. Assigned budget management. Management of CRM, Media Plan, website, Ads, affiliation, social networks, events and offline and online content. Dealing with agencies, suppliers (IBM, KXEN) and organizations for cobranding (EOI). Market Research and Campaign Analysis (KPIs). A person in my charge. Responsible for the online and offline Marketing strategy of the company. Assigned budget management. Management of CRM, Media Plan, website, Ads, affiliation, social networks, events and offline and online content. Dealing with agencies, suppliers (IBM, KXEN) and organizations for cobranding (EOI). Market Research and Campaign Analysis (KPIs). A person in my charge.



Renault Group

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Trade Marketing

  • Sep 2006 - Jun 2009

  Implementation of the PER4 project in the Spanish Commercial Network for the achievement of the assigned KPIs. Analysis of the processes of Sale and Post Sale and design of strategies to improve its effectiveness. Responsible for the adaptation of this project to Dacia and Used Vehicles. Responsible for external communications of the project.

• CRM Consultant

  • Sep 2005 - Sep 2006

  Implementation of this project in the Commercial Network. Managing the Siebel and Business Objects tools.



ACF - Ahorro Corporación Financiera

• Financial Services
• 100 - 200 Employee

• Broker

  • Dec 2004 - Sep 2005

  Broker at the table of European debt negotiation and supranational products. Management and negotiation of European state bonds with special emphasis on Italian banks and securities companies owned by Italian entities. Broker at the table of European debt negotiation and supranational products. Management and negotiation of European state bonds with special emphasis on Italian banks and securities companies owned by Italian entities.



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager Assistant

  • Dec 2003 - May 2004

  At the team of Interaction Center (Italy, Spain and France) responsible for the relations between the team and the Marketing and Commercial department of the different countries with internal actions (reports and team meetings) and external relations (e-newsletter). At the team of Interaction Center (Italy, Spain and France) responsible for the relations between the team and the Marketing and Commercial department of the different countries with internal actions (reports and team meetings) and external relations (e-newsletter).