Communications Specialist

• Sep 2022 - Present

Freelance Copywriter

• Mar 2019 - Present

Bringing my clients' vision to life by writing their stories while extending the presence of their brand in the digital space. Managing anything from consulting on ideas to writing articles and posts, to fully managing social media and other digital marketing platforms. Bringing my clients' vision to life by writing their stories while extending the presence of their brand in the digital space. Managing anything from consulting on ideas to writing articles and posts, to fully managing social media and other digital marketing platforms.

Communications Specialist

• Aug 2020 - Sep 2022

- Led COVID-19/public health communications geared towards Canadian workplaces. - Created and posted social content, ensuring all social media platforms are current and comply with the social media policy. - Maintained content on the website and app to ensure they are up-to-date, accessible, and operating effectively as communications tools. - Prepared communications materials including media releases, speaking notes, articles, brochures, posters, advertising, reports, presentations and content for corporate communication channels. - Supported the implementation of the organization’s communications strategy and planned campaigns.

Digital Communications Coordinator

• Jul 2019 - Aug 2020

- Developed strategy and executed strong digital marketing campaigns (organic and paid) to drive consumer engagement and brand awareness across North America. - Produced and distributed email communications to various external audiences (including weekly newsletters, promotion invitations, and ad-hoc and time-sensitive emails). - Organized and facilitated meetings regarding communications and marketing strategies. - Ensured alignment between marketing communications plans, business plans and strategic plans to ensure consistency throughout brands. - Monitored and managed distribution lists, email template updates, and email scheduling, deployment and metrics. - Liaised with local photographers, sales people, advertisers, etc. - Measured and reported on performance of all digital marketing campaigns.

Social Media and Communications Coordinator

• Jun 2018 - Jul 2019

- Managed relationships with key industry influencers, thought leaders, notable publications and associations, and identify new opportunities for communications globally. - Generated multi-channel content (e.g. social media graphics, email banners, infographics, etc.) and maintained positive client relationships. - Researched and implemented current trends and best practices to produce efficient and cost-effective marketing pieces. - Developed effective email marketing strategies (e.g. A/B testing, target segmentation) and social media campaigns across a portfolio of 10 annual events. - Encouraged revenue growth by developing strategies in new business acquisition and existing client re-engagement. - Travelled as needed to support effective organization and execution of summits all over North America, while providing live coverage on social media.

Media Communications Assistant - Faculty of Science

• Jan 2018 - Apr 2018

- Contributed to internal communications projects, including updating content for websites, e- newsletters, print publications, video production.- Assisted program/department staff to plan, coordinate, and implement various communication projects.- Assisted in the research, development and maintenance of communication content.- Wrote content utilizing provided templates for communication related activities.- Gathered and compiled pertinent information necessary to complete projects, and provided suggestions for improvements based on observations.- Contributed to the creation of graphics, photos, or video assets for use in web projects and on social media.

Digital Communications Assistant - Institute on Ethics & Policy for Innovation

• Sep 2017 - Apr 2018

- Managed social media platforms (Twitter & blog) for the IEPI brand- Worked alongside the Business Manager to create a social media strategy that met the communications goals- Introduced various project management and social media scheduling tools to the organization- Created original content and successfully maintained content calendars- Contributed to various research projects that helped curate our social media content- Set up sustainable SEO tactics to help boost IEPI’s on-page and off-page optimization

Teaching Assistant

• Sep 2017 - Dec 2017

- Prepared lesson plans and led two weekly discussion-based tutorials- Held weekly student consultation hours and helped students with their questions and concerns regarding the course content- Regularly met with instructor to discuss how to make the teaching environment successful- Graded students' assignments, essays and midterms

Social Media Intern

• May 2017 - Aug 2017

- Worked with the PR Manager to create a social media strategy that met the public relations goals for the company - Found relevant social content and curated it to fit the Financeit brand - Performed PR outreach to promote our brand and services to different publications and journalists - Scheduled social media posts on different platforms adhering to the social media guidelines - Posted social media posts on Twitter, Facebook, Instagram, and LinkedIn - Worked as part of the marketing team to help create promotions and generate ideas based on social presence - Researched and introduced new tools and software programs to help elevate Financeit’s social presence - Completed extra duties as assigned such as creating media lists, social media verification, content development, data entry, basic graphic design

Communications Intern

• Jan 2017 - Apr 2017

- Assisted with social media posts on Facebook and Twitter - Wrote and edited content for the CLSA website and internal newsletter - Researched new tools and software programs that could be useful to CLSA's communication strategy - Completed extra duties as assigned such as data entry, basic graphic design and mailout assistance - Assisted with social media posts on Facebook and Twitter - Wrote and edited content for the CLSA website and internal newsletter - Researched new tools and software programs that could be useful to CLSA's communication strategy - Completed extra duties as assigned such as data entry, basic graphic design and mailout assistance

Entertainment Writer

• Mar 2014 - Nov 2014

- Wrote regular blog posts about music, film, fashion and culture - Attended concerts and other industry events - Thoroughly researched artists and interviewed them - Transcribed oral interviews into written form and posted them on website - Occasionally managed social media outlets belonging to BestFan - Wrote regular blog posts about music, film, fashion and culture - Attended concerts and other industry events - Thoroughly researched artists and interviewed them - Transcribed oral interviews into written form and posted them on website - Occasionally managed social media outlets belonging to BestFan